All Marketing articles – Page 120
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NewsIceland slated for voucher push after pocketing rates relief
A major rival has slammed Iceland for giving away ’20%’ discounts while arguing it cannot afford to repay business rates relief
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NewsFlorette aims to jazz up salad aisles with ‘vibrant’ salad mix and £1m marketing push
The NPD and marketing campaign are both set to launch in April ahead of salad’s key summertime sales period
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NewsOcado own brand packaging overhaul will avoid 27 tonnes of plastic a year
The revamp sees the removal of nine million non-essential packaging components
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NewsYoplait agrees deal to sponsor Team GB for next three years
The partnership between Yoplait owner General Mills and the British Olympic Association starts with this year’s postponed Tokyo Games
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NewsTyrrells to return to TV screens with flavour-focused ad campaign
The TV ad will run from 15 March to 18 April
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Comment & OpinionOptimistic Popchips focuses on fun in UK TV debut
Popchips’ UK TV debut shows off the brand’s optimism. For a start it’s set in a world where people work, together, in an office
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NewsIceland pushing online growth with web-only ‘flash sales’
The ’online flash sales’ are being pushed on social media with links to a recently created dedicated page on Iceland’s website
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NewsFortnum & Mason names Rupert Thomas chief commercial officer
Thomas will replace commercial director Lucy Williams, who has been with the luxury retailer for four years
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NewsM&S forms in-house marketing communications team
The shake-up means the retailer’s retainer contract with Grey London will come to an end in April
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Comment & OpinionDina Asher-Smith has a ball with Müller
This more grown-up ad sees the sprinter frolicking around with a load of balls
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NewsAldi ‘could contest some Sainsbury’s price matches’ on quality, says analysis
IPLC examined 65 products from Sainsbury’s ‘Aldi Price Match’ campaign, and found 15 fell short compared with the discounter’s on key ingredients
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NewsMüller teams up with sprint star Asher-Smith for new yoghurt line
Müller Corner Creations by Dina Asher-Smith will go on sale in a six-pack format in Asda and Morrisons from March
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NewsBudweiser Budvar to relaunch ‘Strong’ beer as Budvar Reserve
It will roll out to independents and specialists in 330ml bottles
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InterviewsSebastian Munden interview: the Unilever ‘mini CEO’
Sebastian Munden talks vegan Baconnaise, smelly teens and green ads – and how all this work is connected by purpose
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Comment & OpinionMcCoy’s beast brings out the flavour in Fire Pit crisps
A woman sits at her desk in what could conceivably be a home office, sighing with boredom
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NewsSainsbury’s to drop 'Live Well for Less' slogan
The supermarket will swap out its decade-old ‘Live Well for Less’ strapline in the coming months
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NewsShopify and TikTok team up to boost merchants’ video ad sales
TikTok has seen its average monthly usage in the UK rise from 11 to 19.9 hours from 2019 to 2020
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NewsPopchips to make TV debut with £2.3m marketing push
The KP Snacks brand will launch a new ad on 1 March.
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NewsCoca-Cola revamps recipe and pack design for ‘evolved’ Zero Sugar SKU
It’s the latest in a number of moves by Coca-Cola to reduce sugar