All Marketing articles – Page 120
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Comment & OpinionWhat changes to advertising codes mean for no & low-alcohol drinks
CAP and BCAP acknowledged the wording of certain rules threw up barriers for the promotion of low-alcohol drinks, says Brinsley Dresden, partner and head of advertising law at Lewis Silkin
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NewsCosmic Crisp apples now available in UK supermarkets
1,200 tons of Cosmic Crisp apples will be available in Italy, Spain, Germany, Scandinavia and the United Kingdom this season
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WhitepapersThe Marketer’s Guide to TikTok. How CPG brands can reach a hyper-engaged audience
Product discovery has changed forever, and this is most evident in the CPG industry, where there’s increased fragmentation and reduced loyalty.
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Comment & OpinionJameson’s sparky plan Bea proves a bit confusing
Funny, down-to-earth, Irish… comedian Aisling Bea is a great hire for whiskey brand Jameson
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NewsDanone’s Aptamil rebrands premium formula milk range as Aptamil Advanced
Aptamil Advanced will offer the same formulation but with a new brand identity, designed to help customers more easily navigate the range
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NewsAldi and Ocado jingles named most memorable of UK supermarkets
The new entrants to the latest annual SoundOut index were both ranked higher than Asda – the highest-ranked supermarket last year
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NewsInnocent ‘misled’ shoppers over environmental impact of buying its drinks, ad watchdog rules
The 26 complainants included a member of activist group Plastics Rebellion
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Comment & OpinionHow grocery loyalty schemes are evolving in 2022
Retailers are building out stronger, more personalised loyalty schemes to keep loyal shoppers happy, says Eagle Eye CEO Tim Mason
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NewsCouncils set to follow TfL in junk food ad crackdown
Londoners are said to have bought less HFSS food after TFL’s ad restrictions from 2019
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NewsPladis appoints Aslı Özen Turhan as chief marketing officer
She will take the place of Caroline Hipperson, who has been appointed as VP of business development for the global organisation
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NewsEye-tracking study shows power of gondola ends for HFSS brands
The Shopper Intelligence study also found the gondola end advertising effect to be “definitely stronger for unplanned categories”
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NewsBorder Biscuits rebrands and adds trio of NPD to lure ‘accessible premium’ shopper
The brand said its research confirmed shoppers were ‘looking to trade up from everyday products to more premium options’
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Comment & OpinionFood and drink marketing professionals are failing to keep up with innovation
In the food & drink sector, skills levels have dropped, says Mark Dodds, chair of the Chartered Institute of Marketing Food, Drink & Agriculture Sector Interest Group
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NewsRapid grocer Gopuff sponsors McLaren Formula 1 team
Gopuff’s branding will feature on the team’s cars during this year’s racing season
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NewsThe Collective expands Suckies kids’ yoghurts with new no-added sugar range
The new range contains less than 6g of sugar per 100g pack
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NewsViva launches ‘controversial’ TV ad calling on shoppers to ditch meat
The advert encouraged viewers to see the connection between the animals they choose as pets and those they eat, Viva said
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NewsAbsolut Vodka unveils new-look bottles and reformulated drinks range
The new bottles feature a colour block design to reflect the ‘true to fruit’ flavours within, said Absolut
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Comment & OpinionCheeky LoveRaw summons icons of chocolate ads past
Vegan chocolate brand LoveRaw has come up with a clever, cheeky concept
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Analysis & FeaturesWhat Diageo’s new London hub says about the future of Guinness
Diageo is spending £73m on a brand hub in Covent Garden. Why?
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Comment & OpinionWhy Greggs’ collaboration with Primark is a masterclass in brand marketing
The publicity gained by the stunt demonstrates the effectiveness of a tried-and-tested PR strategy: pushing an unlikely combo