All Marketing articles – Page 122
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Comment & OpinionOatly takes less aggressive approach… with puppets
Oatly has had a tough time, image-wise
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NewsWalkers kicks off massive ad push as service recovers
The TV and digital push would ‘strengthen the nation’s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares’, said Walkers
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NewsLipton Ice Tea censured by ASA over ‘100% recycled’ bottle claim
A poster ad for the brand misleadingly implied the pack’s cap and label were made from rPET
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NewsMondelez rapped by ASA over ‘unsafe’ Dairylea advert
The advert, which appeared last August, received 14 complaints over concerns it would encourage children to eat food while upside down
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NewsOatly unveils major marketing push with ‘plant-based is new normal’ tagline
The campaign features oat drink-based cartoon puppets ’navigating the shift to plant-based eating’ said Oatly
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Comment & OpinionThe five factors that will shape fmcg advertising in 2022
From the crackdown on HFSS promotions to a rise in influencer marketing, 2022 has much in store for the ad landscape, says Brinsley Dresden, head of advertising law at Lewis Silkin LLP
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NewsOcado pushes affordability with new ‘Everyday Savers’ ad campaign
Retailer said the campaign “shows how Ocado can deliver customers a table full of everything they need, and for less than they’d expect”.
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NewsKids snack brand Bear revamps Yoyo range
The move would “dial up the fun, taste and health credentials of the Bear Yoyos products to better resonate with both parents and kids”, said the brand
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Comment & OpinionHeineken supplies new year cheers for non-booze drinkers
Heineken reckons its 0.0 beer has made it easier than ever to ‘cheers with no alcohol’
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NewsWeetabix to relaunch Oatibix – and battle Kellogg’s with ‘Nutty Crunch’ NPD
The longstanding Weetabix spin-off will be given a new look from February as well as a recipe reformulation and NPD
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NewsPernod Ricard revamps non-alcoholic spirits brand Ceder’s
It has also launched a marketing campaign to coincide with Dry January
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Promotional FeaturesDigital twins and the FMCG sector – what marketers need to know
FMCG marketing content is accelerating across platforms, putting pressure on those creating it to step up to the challenge. Yet technology such as digital twins could prove to be the best solution, says Moving Picture Company.
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Comment & OpinionWeetabix is back-a-bix!
It’s the start of the year, a now traditional time for Weetabix and Nick Frost to take a few liberties with language
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Analysis & FeaturesWhich supermarket won Christmas on social media?
The mults pulled out all the stops to deliver the best Christmas ad this year. But festive marketing success isn’t all about the small screen. So how did the major supermarkets compare when it came to successfully engaging customers on social media this Christmas?
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Comment & OpinionWhy aggregators are the future of retail media
Consolidated retail media platforms are key to an efficient and cohesive strategy, says Matt Lee, MD at Capture
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Analysis & FeaturesSeven of the most impactful grocery PR stunts of 2021
They say there’s no such thing as bad publicity. For reasons both good and bad, these brands made headlines with some particularly bold PR stunts this year. Here’s our pick of the most effective ones from 2021
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Analysis & FeaturesTop Campaigns: the 50 best brand adverts of 2021
In an emotionally torrid 2021, consumers lapped up ads with humour, heart and hopeful messages. Here’s our pick of the best campaigns from 50 categories.
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Analysis & FeaturesTop Campaigns 2021: how brands put the fun back into advertising
Real life was miserable enough this year. It meant Brits wanted ads that made them smile, had humour, or even a positive ethical message
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NewsWilliam Grant & Sons launches ‘immersive’ spirits activation at Sainsbury’s
The activation aims to tap three spirits trends identified by Sainsbury’s for the holiday season: at-home cocktails, gifting and trading up
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NewsLucozade Sport updates bottle sleeve to save 101 tonnes of virgin plastic
The move follows a £7.8m investment by SBF GB&I into making its packaging more sustainable