All Marketing articles – Page 125
-
NewsSainsbury’s to drop 'Live Well for Less' slogan
The supermarket will swap out its decade-old ‘Live Well for Less’ strapline in the coming months
-
NewsShopify and TikTok team up to boost merchants’ video ad sales
TikTok has seen its average monthly usage in the UK rise from 11 to 19.9 hours from 2019 to 2020
-
NewsPopchips to make TV debut with £2.3m marketing push
The KP Snacks brand will launch a new ad on 1 March.
-
NewsCoca-Cola revamps recipe and pack design for ‘evolved’ Zero Sugar SKU
It’s the latest in a number of moves by Coca-Cola to reduce sugar
-
Analysis & FeaturesWeetabix + Beanz: how the explosive social media campaign unfolded
How did Weetabix set about breaking the internet? Was it planned – or just a stroke of social media magic?
-
Comment & OpinionColonel Lineker helps answer Walkers’ KFC question
“KFC flavoured crisps: it’s a no-brainer.” Walkers’ latest ad begins with a bold statement, which it then wittily interrogates
-
Analysis & FeaturesFive western food brands selling products via livestream
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it
-
Analysis & FeaturesLivestreaming: will UK fmcg get in on the Asian foodie shopping craze?
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
-
NewsSainsbury’s raised some of its prices to ‘match’ Aldi
Analysis by The Grocer has revealed eight products in Sainsbury’s ’Aldi Price Match’ campaign that got more expensive
-
Comment & OpinionFmcg marketers should prepare for a world without third-party cookies
The removal of third-party cookies should bring back an emphasis on diversity in the marketing approach, says Matt Lee, MD at Capture
-
NewsGok Wan to star in first Itsu TV advert as sales prosper
Itsu’s first TV advert follows ‘record’ growth in supermarkets last year
-
NewsLidl becomes sponsor of Channel 4’s Sunday Brunch
The discounter plans to use its social media channels to showcase how Lidl’s ingredients can be used to make recipes from the Sunday morning show
-
NewsOcado delivering worst ‘digital experience’ of major supermarkets, survey finds
Among Ocado shoppers, less than a third (31%) rated their digital experience as good and only 14% deemed it exceptional
-
NewsWeetabix sales surge following baked beans social media post
A divisive post showing the cereal bars slathered in baked beans went viral last week
-
Comment & OpinionGalaxy’s dancing fabrics showcase brand’s new look
We’ve become accustomed to extravagant Galaxy ads positioning it as a luxurious, relaxing treat
-
NewsSainsbury’s Aldi Price Match is ‘really taking on Tesco’
The campaign has been widely interpreted as a defensive strategy
-
Analysis & FeaturesMarketing: How fmcg brands are taking gaming to another level
The increasingly sophisticated world of online gaming and its ever-growing popularity is giving fmcg brands new advertising opportunities. So how are they getting gamers on board?
-
NewsPersonal shopper app Beelivery planning TV advertising campaign
Beelivery has appointed Lindsay Ball to steer the push as marketing director
-
NewsBig fall in HFSS advertising breaches ahead of proposed ban
The ASA discovered 27 ads for HFSS products on age-restricted websites in Q4
-
Analysis & FeaturesThe eight golden rules of TikTok according to Little Moons
Little Moons marketing director Ross Farquhar shares what he thinks other brands should know before taking on TikTok