All Marketing articles – Page 128
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Comment & OpinionDestination Zero: why sustainability is no longer a London bubble
Consumers will increasingly expect brands to help create a world in which we have zero negative impact on the environment, says Google’s Harry Walker
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NewsCo-op to highlight recyclable pizza packaging in new TV ad
The ad highlights Co-op’s eco credentials
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Comment & OpinionMaximum cringe as Walkers’ rap flops
Flavour-explosion food shots intercut with footage of funky youngsters chomping on snacks
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Comment & OpinionUnilever’s ban on children’s advertising is admirable, but will it make a difference?
The move has generated its fair share of positive PR, but there is already strict regulation around advertising to minors
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NewsAsda trials 3D holograms at Stevenage store
Asda is trialling more than 20 technologies at Stevenage
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NewsSainsbury’s showcases gut health in new ‘health-orientated’ dairy fixture
The fixture, which is to comprise of a shelf-strip and aisle fins, will initially carry Biotiful Dairy’s branding
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NewsMolson Coors taps E.fundamentals analytics to help boost online sales
The brewer will receive a “continuous report” on the performance of its beers online
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Comment & OpinionWhy grocers must monetise their media estates to stay competitive
For grocers to thrive over the next few years, they need to focus on new revenue streams to improve profitability, says Matt Lee, MD at Capture
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NewsRichmond sausages brings £1.5m ad to primetime TV
The Kerry Foods-owned brand’s campaign will air during The Chase and Love Island
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Comment & OpinionWeetabix shows its strength with submarine spot
Now January is over, Weetabix is resting its ‘Any-Which-Way-a-Bix’ ads
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NewsBrewDog overhauls pack designs and launches ‘Cans for Equity’ eco-push
The craft brewer has rolled out new packs across its entire range of brews
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ProfilesMy food & drink job: Kimberley Dorman, marketing executive, British Corner Shop
Kim talks us through her role at British Corner Shop, which exports ‘home comforts’ to customers overseas
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NewsWaitrose plays up product provenance in major new ad campaign
Waitrose said the campaign followed the ‘slow TV’ trend and “lets the quality of the food speak for itself”
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Comment & OpinionCustomer data is everywhere. Make sure you put it to work
Knowing your customer to serve them better is just one way this decade will be data-driven, says Tim Mason, CEO of Eagle Eye
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NewsBritish Apples & Pears Brexit PR stunt sees apple named after Greek god of dawn
The ‘Eos’ riffs on Boris Johnson’s promise of a ‘new dawn’ for the UK as it departs the EU
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Comment & OpinionPlanters buries Mr Peanut as food brand mascot death toll rises
Top hat-wearing, monocle-clad poshos aren’t quite as cool as they were 104 years ago
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Comment & OpinionAldi makes a splash with athletic swap campaign
It’s an Olympic year – so Aldi is making the most of its Team GB sponsorship
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NewsHappy Egg Co kicks off £1m TV campaign
Happy Egg Co will return to TV screens for the first time in three years with a vitamin D-themed campaign
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NewsLyons makes coffee bags compostable as part of brand overhaul
The bags have been switched to a new sustainable, plant-based material
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Analysis & Features10 grocery brands that generated the most buzz in 2019
From Bailey’s to Fever-Tree, the big names in food and drink generated their fair share of chat last year, according to YouGov research