All Marketing articles – Page 128
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Comment & OpinionFmcg brands should stop playing safe on voice and innovate
Voice assistant technology is perfect for fmcg brands, says Sarah De Martin, managing director at Artefact
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NewsM&S links with ITV Weather’s Lucy Verasamy for fresh campaign
24 episodes are to be shown over the next six weeks in the tie-up
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Analysis & FeaturesGame on: why fmcg is making a serious play for gaming and esports
Gaming is a huge market, so it’s no surprise fmcg brands want their slice of the action. And it’s not just energy drinks and snacks brands anymore either. In this primer, we look at what makes gaming so appealing to grocery right now and what the key opportunities are. Plus, we share insights from our exclusive shopper survey on what UK gamers want from food and drink brands
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NewsAdrian Hipkiss to lead marketing at Boost Drinks
Founder and MD Simon Gray described Hipkiss’ appointment as marking an “important milestone”
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Comment & OpinionKatarina Johnson-Thompson delivers personal best for Müller
Müller has landed on its feet with heptathlete brand ambassador KJT
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NewsSpar kicks off two summer marketing campaigns
The initiative will be supported with radio and organic digital content
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Comment & OpinionHow Oasis, Oatly and BrewDog are benefiting from ‘unadvertising’
Brands are increasingly using ‘honesty’ as a tactic, says Jamie Williams
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NewsUnilever rapped by ASA over Ben & Jerry’s display ads
Unilever UK said its Ben & Jerry’s audience was 18 to 35-year-olds and its policy was not to advertise to children
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Comment & OpinionMarvel stars deliver epic comedy for Pepsi
Pepsi is splashing the cash on a global ‘For the Love of It’ push
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NewsRelentless gets #Merky with new brand ambassador Stormzy
Stormzy’s branding will appear on a limited-edition Origin variant
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NewsMorrisons launches giant surf & turf special for Father’s Day
Morrisons says the deal is its “meatiest challenge yet”
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![Master Cloudy G&T PR lay[1]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/7/7/3/163773_mastercloudygtprlay1_510042_crop.jpg)
NewsCotswolds Distillery to play up ‘cloudy’ credentials in first ad push
The push will include a competition asking shoppers to take a picture of their own cloudy G&Ts against the skyline
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ProfilesMy food & drink job: Betsy May Saunders, digital marketing coordinator, Appleby Westward
Betsy May talks about the importance of office culture and the perks of a staff shop
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Comment & OpinionHow fmcg brands can use influencer marketing to their advantage
Facebook and Instagram have embraced shopper media – fmcg brands can use them to influence purchase intent, says Matt Lee, managing director at Capture
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Comment & OpinionGrocers must be wary of tokenism with 'woke' CSR campaigns
Inauthentic brands get found out, says Cressida Holmes-Smith, client partner at Lucky Generals
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WhitepapersYour complete guide to sourcing tuna that won’t cost the Earth
Your complete guide to sourcing tuna that won’t cost the Earth
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Comment & OpinionIHOP plays the name game with burger that’s a pancake
It’s been a year since US pancake chain IHOP (controversially and temporarily) changed its name to IHOb
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Comment & OpinionRemaster allows Hovis 'boy on a bike' to shine once again
Recently voted ‘most iconic’ UK ad, Hovis’s ‘boy on a bike’ has gained lustre in the years since its launch…
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NewsAsda, Lidl and M&S among brands caught breaking 'junk' food ad rules
The ASA said in general, brands had been sticking to the advertising rules