All Marketing articles – Page 128
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NewsHeinz gets personal with customisable labels on new DTC channel
Heinz is offering personalised versions of six products through its direct-to-consumer channel Heinz to Home
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Comment & OpinionWhy 2020 is the year brand purpose gets political
Companies rolling out campaigns that call for systemic change must do so with integrity, says Eleanor O’Leary, The Better Brand Consultant
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NewsEcho Falls targets younger shoppers with ‘sophisticated’ revamp
It has rolled out across all Echo Falls SKUs, with the tagline ‘your friend in wine’
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Comment & OpinionPropercorn makes TV debut with handsome animation
Social distancing in the entertainment industry means film and TV fans should buckle up for a glut of dramas set in space
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NewsCampaign groups renew calls for clampdown on marketing of unhealthy food and drink
PHE’s report sparked fresh anger over the government’s decision to suspend its obesity plans
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NewsPink Lady unveils first-ever UK TV ad with focus on apple’s ‘crisp crunch’
The campaign will launch on Friday 12 June on Channel 4 during the centre break of Gogglebox
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Comment & OpinionShoppers queuing for supermarkets are the perfect geo-targeting exercise
Brands are facing endless challenges in today’s environment – but there is room for growth, says Matt Lee, MD at Capture
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NewsProper makes TV debut with ‘Popcorn Done Properly’ advert
It features exploding CGI popcorn kernels on various coloured backgrounds
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Comment & OpinionDairy campaign delivers on dancing, less so on drinks
The Have I Got News For You panellists chuckled at the concept of the ‘milky drink usage occasion’
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Comment & OpinionWhy shoppers need strong brand activation during coronavirus
Grocery brands need to react and adapt to support new and emerging shopper mindsets and occasions, says Callum Saunders of Zeal Creative
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NewsAsda.com helps shoppers recreate meals from popular restaurants
The website prompts users to select a restaurant and add everything they need to mimic the chain’s meals at home to their basket
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Comment & OpinionHarry’s recruits shavers for CALM ‘fundrazor’
‘Does anything say 2020 more than a lockdown beard?’ We’ll be charitable with our answer
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Comment & OpinionHow customer-focused marketing has helped guide our priorities
Learning from previous recessions, the brands that succeed will be the ones that maintain marketing investment
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NewsKellogg’s pulls Joe Wicks ads after kids advertising claims
A pre-roll ad for the crisp brand appeared before Wicks’ ‘PE with Joe’ video in April
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NewsPot Noodle to encourage ‘alternative’ careers with virtual fair
It has partnered with GradBay, a marketplace that connects students and graduates with businesses
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NewsAldi brings back ‘Like brands only cheaper’ ads that compare with rivals
Aldi said they were re-runs of ads that initially aired in 2011 and 2012, with prices and packaging updated…
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NewsWaitrose links with ITV for ‘Pick For Britain’ fruit & veg recruitment adverts
Move comes amid warnings hundreds of thousands of tonnes of fruit & vegetables could rot in the ground due to labour shortage
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NewsYoung’s Seafood launches Young’s Kitchen initiative to inspire shoppers
The initiative comprises new recipes, ingredient swaps and hacks to help customers prepare meals at home
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NewsPhil Gowland takes up commercial director role at Whitworths
Gowland previously held the role of marketing director at the business
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NewsCider brand Cranes launches crowdfunding campaign to boost marketing
The 2012-established cider brand has already exceeded its target, raising over £120k from 323 investors