All Marketing articles – Page 130
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Comment & OpinionWhy the food industry must be wary of coronavirus fake news stories
Bogus food and drink ads are inevitable – and they could have serious consequences for consumers and the industry
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ProfilesMy food & drink job: Miles Wheeler, sales & marketing executive, The Savourists
Miles enjoys ‘the opportunities to learn and grow’ that come from working at a startup
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NewsPladis appoints Caroline Hipperson as chief marketing officer
Caroline Hipperson will join the team responsible for building the Pladis portfolio
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Comment & OpinionBirds Eye ad focuses on useful ideas for the new normal
“What’s for tea?” This is, as Birds Eye’s new ad reminds us, “one of the big questions at the heart of family life”
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Comment & OpinionLetters: brands must enable tactful and resonant marketing during this pandemic
As we continue to live and work through this pandemic, ‘normal’ has a new definition
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Comment & OpinionThree ways supermarkets can stop shoppers stockpiling
Retailers ought not to limit the amount of items people can buy, says behavioural science academic Patrick Fagan
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Analysis & FeaturesHow to pitch stories to The Grocer right now
Covid-19 has changed priorities in newsrooms everywhere. Here, editor Adam Leyland explains what you need to know to secure coverage in The Grocer in this new environment
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Analysis & FeaturesHow should brands communicate in the coronavirus crisis?
Fmcg is one of the few categories expected to keep communicating with shoppers in the Covid-19 crisis. But how to avoid seeming opportunistic or crass?
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Comment & OpinionVanish brings the outside in with grubby parade
The latest ad for Vanish might well end up capitalising on a certain anxiety around cleanliness
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NewsCo-op drops original Easter ad campaign to support FareShare
Co-op said the ad pays tribute to the local heroes who are playing their part in feeding the nation during the coronavirus crisis
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NewsSt Pierre overhauls packaging and wins Tesco listing
It said the new look celebrated the brand’s ‘rich French heritage’
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Analysis & FeaturesCoronavirus information ads: who did it best?
Supermarkets haven’t just fed us during the pandemic – they’ve also scrambled to produce ads reassuring the public. So how do their efforts compare?
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WhitepapersFind out why plant-based & dairy-free is set for even more explosive growth
Plant-based eating has undeniably been the defining consumer trend of the past 12 months. Sales of plant-based & dairy-free – the single biggest part of the fast-growing plant-based universe – have hit £454 million, with a whopping £57 million added last year alone. But this hasn’t happened overnight. This category has grown by a phenomenal 140% in the last six years , and the great news is that we’ve still only just scratched the surface.
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NewsFacebook links with retailers to create social distancing guide for shoppers
The social media ads show how consumers should follow government guidance in stores
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Comment & OpinionAsda wheels out Burnley to offer reassurance and clarity
The big four have all come up with ads addressing the new rules of shopping
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NewsPrésident takes aim at quality convenience with diced goat’s cheese
The ‘mild and creamy’ Goat’s Cheese Cubes go on sale in Waitrose from 1 April
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WhitepapersGet your free future of food & drink report
As consumers, we’re constantly told one of the most effective ways to reduce carbon emissions is through adapting our diet. With more brands introducing plant-based ranges and sustainable packaging, it’s becoming ever-easier to make sustainable choices. But are consumers really ready to commit to change and will they put their money where their mouth is?
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Comment & OpinionUS food delivery company DoorDash gets behind restaurants
We’re going international for this week’s ad of the week
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NewsBoursin adds Inspiration range of spiced soft cheeses
The Bel-owned French cheese brand said the NPD would tap into trends for global cuisine…
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Comment & OpinionHow to communicate with consumers in a time of crisis
Empathy should be your brand’s first port of call, says Tamara Littleton, CEO of The Social Element