All Marketing articles – Page 130
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Comment & OpinionCyber-Colonel opens new KFC site in Animal Crossing
Fast food fans have struggled during lockdown, having to resort to make-your-own recipes
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Comment & OpinionBelton packs a lot in to Red Fox animated cheese ad
One consequence of the pandemic has been that TV spots have got cheaper
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NewsQuorn forms sustainable protein partnership with Liverpool FC
The team-up is part of the Premier League club’s ’Reds Go Green’ sustainability initiative
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NewsBudweiser Budvar plays up quality and Czech heritage with rebrand
The new look aims to appeal to fans of craft beer
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NewsMr Porky rebranded with expanded lineup and new logo
The Mr Porky character has been replaced by a younger looking version
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Comment & OpinionCaptain America’s Marvel-ous conspiracy debunked by pasta detective
So an Instagram user has posted a theory that 2011’s Captain America: The First Avenger “predicted” the coronavirus outbreak
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Comment & OpinionMars Wrigley and Motty mark football’s return
Premier League football returned this week – and Mars Wrigley was ready for it
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ProfilesMy food & drink job: Georgia Hughes, sales & marketing executive, Punchy Drinks
As part of a very small team, Georgia enjoys seeing her ideas come to life
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Comment & OpinionZoflora stands out with professional at-home production
Cleaning products brand Zoflora is turning to a more traditional form of marketing
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NewsHeinz gets personal with customisable labels on new DTC channel
Heinz is offering personalised versions of six products through its direct-to-consumer channel Heinz to Home
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Comment & OpinionWhy 2020 is the year brand purpose gets political
Companies rolling out campaigns that call for systemic change must do so with integrity, says Eleanor O’Leary, The Better Brand Consultant
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NewsEcho Falls targets younger shoppers with ‘sophisticated’ revamp
It has rolled out across all Echo Falls SKUs, with the tagline ‘your friend in wine’
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Comment & OpinionPropercorn makes TV debut with handsome animation
Social distancing in the entertainment industry means film and TV fans should buckle up for a glut of dramas set in space
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NewsCampaign groups renew calls for clampdown on marketing of unhealthy food and drink
PHE’s report sparked fresh anger over the government’s decision to suspend its obesity plans
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NewsPink Lady unveils first-ever UK TV ad with focus on apple’s ‘crisp crunch’
The campaign will launch on Friday 12 June on Channel 4 during the centre break of Gogglebox
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Comment & OpinionShoppers queuing for supermarkets are the perfect geo-targeting exercise
Brands are facing endless challenges in today’s environment – but there is room for growth, says Matt Lee, MD at Capture
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NewsProper makes TV debut with ‘Popcorn Done Properly’ advert
It features exploding CGI popcorn kernels on various coloured backgrounds
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Comment & OpinionDairy campaign delivers on dancing, less so on drinks
The Have I Got News For You panellists chuckled at the concept of the ‘milky drink usage occasion’
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Comment & OpinionWhy shoppers need strong brand activation during coronavirus
Grocery brands need to react and adapt to support new and emerging shopper mindsets and occasions, says Callum Saunders of Zeal Creative
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NewsAsda.com helps shoppers recreate meals from popular restaurants
The website prompts users to select a restaurant and add everything they need to mimic the chain’s meals at home to their basket