Gen Z are the most impactful shopping demographic as they pioneer the way for new trends which the rest of us will follow.
Students arrive at University as brand new consumers yet to form meaningful brand relationships. Our research tells us there are many products students will be buying for the first time. This is when they make their first and lasting brand choices.
So many brands continue to invest money in trying to increase their slice of an existing consumer base. Knowing what makes this generation tick and reaching them before your competitors earns brands early loyalty on which they can build lasting relationships.
Why not be one of the brands cost effectively winning huge market share of new consumers as they enter the market?
Download the whitepaper here to discover how.
Length: 8 pages
Type: White Paper
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