NPD onken big pots

Source: Onken

The yoghurt is made with three natural ingredients: whole milk, fruit, and ‘a hint’ of sugar

Onken has expanded its Naked range with the launch of Onken Naked Big Pots.

The yoghurt (rsp: £2.25/350g), which comes in Mango and Raspberry variants, is made with three natural ingredients: whole milk, fruit, and “a hint” of sugar.

The Big Pots will launch into Sainsbury’s from 3 September and are designed to satisfy rising demand for clean-label, minimally processed foods.

The Naked three-ingredient range includes Naked Pouch formats and Onken Kiddos.

The range contains no additives, flavourings or artificial ingredients and is a natural source of calcium and protein to support overall health.

“Today’s consumers are looking for simplicity – and so are we,” said Greg Brady, Onken brand manager. “At Onken, we’re committed to offering healthier, more transparent options that align with the growing demand for clean-label, minimally processed foods.

“That’s why we created our Naked Big Pots: a creamy, delicious yoghurt made with straightforward, recognisable ingredients,” he added. “No artificial additives, no preservatives, no colours – just natural goodness… in a convenient format.”

Onken partners directly with farmers to select fruit at peak ripeness to ensure the fruit’s natural taste is preserved.

The packaging is fully recyclable and features a “clean design” focusing on the fruit and natural ingredients.

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