All Marketing articles – Page 134
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Analysis & FeaturesCulture war: should British brands fly the union flag on packaging?
The newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear?
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NewsBerry Gardens snaps up Jessica Ennis-Hill for ‘category first’ push
The six-figure More Than Taste campaign will showcase the nutritional benefits of berries
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Comment & OpinionHow HFSS brands can stand out despite advertising restrictions
The handbook for how to navigate advertising restrictions has already been written, says Hannah Walley, head of media, insights UK, Kantar
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NewsMüller kicks off Müllerlight’s ‘biggest ever’ TV push
The advertising will feature athletes Katarina Johnson-Thompson, Laura Muir and Hannah Cockroft
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Comment & OpinionOptimistic Heineken promises ‘we’ll meet again’
Heineken proved smart and opportunistic with last week’s ‘Don’t drink and start a league’ social media spots
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NewsM&S sponsors new ITV celebrity contest ‘Cooking with the Stars’
The retailer jointly developed the show to boost its scratch cooking credentials
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Analysis & FeaturesNo rest for the WKD: SHS Drinks on 25 years of alcopops
WKD is 25 years young. It’s stayed relevant by moving with the times, and joining forces with Love Island, says SHS Drinks MD Marcus Freer
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WebinarsWatch: Little Moons explains how it mastered consumer profiling
It’s what fmcg marketing dreams are made of. One minute you’re a well-loved but niche brand with modest distribution; the next you’re going viral on social media, your sales are blowing up and retailers can’t get enough of you.
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NewsYakult pushes benefits of gardening in new marketing push
The fermented dairy drink’s Grow with Yakult campaign will give participants seeds for five Japanese vegetables
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Comment & OpinionNew York Bakery Co gives us a convincing evangelist in George
Welcome to bustling New York City. In a diner, we’re face-to-face with George
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NewsCo-op extends product placement deal on Coronation Street with ITV
Co-op has agreed a three-year extension to the partnership with ITV
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NewsTesco brand director McEttrick to leave after ‘completing turnaround’
Michelle McEttrick was hired by former CEO Dave Lewis to revamp the Tesco brand
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NewsAB InBev and Lavazza tap GreenJinn’s new promotions tool Treasure
A beta version of Treasure has already been used by AB InBev’s canned wine brand Babe
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Analysis & FeaturesHow sports sponsorship is upping its game for a post-Covid world
The pandemic has kept sports fans away from stadia – but fresh marketing opportunities have emerged as more people watch from home and embrace innovative technology. So how is the world of sports sponsorship likely to change for fmcg brands?
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Comment & OpinionGraze’s squirrel CEO delivers lower-sugar snacking enthusiasm
Animal mascots can be annoyingly quirky. But it’s not often we see them positioned as the CEO of their company
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NewsHeinz collaborates with The Who on limited-edition beans
There are 1,967 limited-edition cans available to buy from Heinz to Home
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Comment & OpinionWhy the ‘purchase funnel’ of marketing is no longer linear
Not long ago, it was all about mass media versus shopper media. Now the lines between two are blurring, says Matt Lee, MD at Capture
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Comment & Opinion‘Give Tesco a miss’: Tesco shows its class as full-year results approach
Tesco’s ‘miss’ ad campaign a hit as it takes a broader view of trade ahead of its results this week
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NewsMorrisons gives away millions of sunflower seeds as ‘sign of hope’ after lockdown
The seeds will be offered to customers by checkout staff and within online shopping orders