All Marketing articles – Page 134
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Comment & OpinionAsda refuses to compromise with bold Veganuary effort
Asda provides proof – if any were needed – that supermarkets are taking Veganuary seriously
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NewsChildren’s Food Campaign urges fines for companies that advertise junk food for kids
It comes after the Advertising Standards Authority found that McDonald’s had breached rules
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NewsVype told to amend website and social media following Johnson & Johnson complaint
Source: Vype British American Tobacco e-cigarette brand Vype has been told to amend its website and social media channels by the advertising watchdog after a complaint from US drug giant Johnson & Johnson, which sells nicotine replacement brand Nicorette. Johnson & Johnson challenged whether claims on ...
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NewsFourpure falls foul of Portman Group for Juicebox IPA can
The complainant said Juicebox could appeal to under-18s
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NewsNisa unveils raft of new year ‘half price or better’ deals
The symbol group is including “healthier” products in the promotion
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NewsYoung’s to kick off 2020 with multimillion-pound ad push
The Masters of Fish campaign is designed to appeal to a younger audience and will reach 33 million shoppers, Young’s said
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NewsLidl to remove cartoon characters from own-brand cereal
The discounter is hoping to help parents tackle pester power in supermarkets
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ProfilesMy food & drink job: Katie Lankston, marketing executive, Radnor Hills
Katie uses marketing to bring customers ‘behind the scenes’ at Radnor Hills
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Analysis & FeaturesThe 19 best PR stunts of ’19 in food and drink… and two that backfired
From half-vegan burgers to helicopter dining, we pick the most memorable PR stunts of 2019
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NewsVeganuary ads pulled from Shropshire buses after complaint
A local vegan group had booked two separate ads on buses across the county urging shoppers to ‘Try vegan this January’
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NewsGovernment urged not to water down obesity plans after ASA report
Health campaigners have accused advertising bosses of ‘spinning’ the new report
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NewsTesco’s Christmas campaign ranked most memorable among supermarket ads
Tesco’s time travelling delivery driver campaign ranked highest among consumers for ad awareness
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Analysis & FeaturesTop Campaigns 2019: the ads we loved this year
We’ve seen everything from Mads Mikkelsen on a boat to Duncan from Blue on a stool, and even Delia Smith as a lasagne. Here’s our pick of the best
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NewsElves caught in One Stop stores as part of ‘Find Eddy’ AR promotion
The game works in a similar way to Pokémon Go
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Analysis & FeaturesTop Campaigns: how did M&S top the ad charts this year?
M&S’s new marketing approach is resonating with consumers, with its ads besting other supermarkets this year. How’s it done so?
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Comment & OpinionGin brand Aviation gives new life to ‘Peloton Wife’
US exercise brand Peloton blundered into a Kendall Jenner/Pepsi-sized advertising mishap last week
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Comment & OpinionEdinburgh Gin takes viewers to the home of Hogmanay
Edinburgh Gin is leading on flavour with its first TV ad
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Analysis & FeaturesAre craft beer brands and the Portman Group on a collision course over can designs?
After the Portman Group rapped Tiny Rebel for a second time, are other craft beer brands at risk?
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NewsAspall Cyder brand makeover highlights upmarket credentials
”We want to be the champagne of the cider category,” Aspall GM Dale Scott told The Grocer.