All Marketing articles – Page 139
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Analysis & FeaturesChristmas ads 2019: Who’s nailed it and who’s failed it this year?
Our experts decide which ads have succeeded and which have flopped this festive season
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NewsM&S looks to tackle price perceptions with ‘Re-Marks-able Value’ campaign
M&S is currently working on around 800 separate cost-saving initiatives
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Comment & OpinionGood storytelling is crucial for suppliers hoping to engage retailers
Making change happen in stores is easier when suppliers present a problem, an idea and a solution, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionStart small, scale fast: why DTC brands are growing thanks to data
Brand building is now at the top of Gousto’s priorities, says Tom Wallis, chief marketing officer at Gousto
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Comment & OpinionMariah Carey delivers shattering performance for Walkers
Mariah Carey is indelibly associated with Christmas, and famously picky about snacks
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NewsTrek protein flapjacks get major rebrand
The new-look bars clearly signal their protein content as well as vegan and gluten-free credentials
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WhitepapersLogistics and warehousing management: The vital cog to product success
Despite being the least glamorous side of grocery, logistics is the most important. Whilst typically seen as the backend of the supply chain, it is at the forefront of innovation. The success of the supply chain comes down to the logistic company’s ability to adapt ...
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Comment & OpinionCravendale freshens up old idea with ‘It’s Not Milk’
‘It’s not milk.’ For a company like Cravendale that, let’s face it, sells milk, it’s a bold slogan
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Analysis & FeaturesCan Tesco transform loyalty with Clubcard Plus subscription scheme?
For £7.99 a month, subscribers to the new service will get 10% off big food shops
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Comment & OpinionThe Bearded Brewery’s Suicyder is more than obnoxious – it’s dangerous
The lethal nature of depression and other mental illnesses is not a marketing tool
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News'Wholly inappropriate' Suicyder brand blasted by Portman Group
The watchdog’s independent complaints panel said the drink ‘created a direct link between suicide, alcohol and dangerous behaviour’
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Comment & OpinionThe Famous Grouse undergoes a smoky makeover
Did you know The Famous Grouse had a name? Apparently he’s called Gilbert…
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NewsMariah Carey to be face of Walkers Christmas campaign
It is 25 years since Carey’s festive hit, All I Want For Christmas Is You, was released
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Comment & OpinionWhat Katie Price and Lauren Goodger can teach us about weight loss advertising
Both stars have come under fire from the ASA for their links with BoomBod. And the ruling on unrealistic claims has wider implications for the weight management industry
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Analysis & Features5 of the most lucrative fmcg product placement deals in history
From breakfast TV to the big screen, here are 5 of the most memorable and money-spinning fmcg product placement deals
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Analysis & FeaturesWhat does the future look like for product placement?
Product placement has only been legal in the UK since 2010, but its history in the US stretches back across big-budget movies and campaigns. What’s next?
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Comment & OpinionScary Insta baby makes creepy influencer for Swedish supermarket
You’ll doubtless recall The Grocer’s feature on the troubling phenomenon of the CGI ‘virtual influencer’
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Comment & OpinionAsda’s Halloween switcheroo shows spooky season enthusiasm
Asda remains by far the supermarket keenest on spooky season
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NewsCadbury to revive ‘How do you eat yours?’ for £4m Creme Egg push
Kicking off in January, a Netflix-style website will offer short films about Creme Egg
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NewsNoble teams with Disney on Frozen 2-branded free range eggs
The product aims to encourage children to enjoy eggs more regularly