All Marketing articles – Page 143
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Comment & OpinionKatarina Johnson-Thompson delivers personal best for Müller
Müller has landed on its feet with heptathlete brand ambassador KJT
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NewsSpar kicks off two summer marketing campaigns
The initiative will be supported with radio and organic digital content
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Comment & OpinionHow Oasis, Oatly and BrewDog are benefiting from ‘unadvertising’
Brands are increasingly using ‘honesty’ as a tactic, says Jamie Williams
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NewsUnilever rapped by ASA over Ben & Jerry’s display ads
Unilever UK said its Ben & Jerry’s audience was 18 to 35-year-olds and its policy was not to advertise to children
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Comment & OpinionMarvel stars deliver epic comedy for Pepsi
Pepsi is splashing the cash on a global ‘For the Love of It’ push
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NewsRelentless gets #Merky with new brand ambassador Stormzy
Stormzy’s branding will appear on a limited-edition Origin variant
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NewsMorrisons launches giant surf & turf special for Father’s Day
Morrisons says the deal is its “meatiest challenge yet”
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![Master Cloudy G&T PR lay[1]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/7/7/3/163773_mastercloudygtprlay1_510042_crop.jpg)
NewsCotswolds Distillery to play up ‘cloudy’ credentials in first ad push
The push will include a competition asking shoppers to take a picture of their own cloudy G&Ts against the skyline
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ProfilesMy food & drink job: Betsy May Saunders, digital marketing coordinator, Appleby Westward
Betsy May talks about the importance of office culture and the perks of a staff shop
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Comment & OpinionHow fmcg brands can use influencer marketing to their advantage
Facebook and Instagram have embraced shopper media – fmcg brands can use them to influence purchase intent, says Matt Lee, managing director at Capture
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Comment & OpinionGrocers must be wary of tokenism with 'woke' CSR campaigns
Inauthentic brands get found out, says Cressida Holmes-Smith, client partner at Lucky Generals
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WhitepapersYour complete guide to sourcing tuna that won’t cost the Earth
Your complete guide to sourcing tuna that won’t cost the Earth
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Comment & OpinionIHOP plays the name game with burger that’s a pancake
It’s been a year since US pancake chain IHOP (controversially and temporarily) changed its name to IHOb
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Comment & OpinionRemaster allows Hovis 'boy on a bike' to shine once again
Recently voted ‘most iconic’ UK ad, Hovis’s ‘boy on a bike’ has gained lustre in the years since its launch…
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NewsAsda, Lidl and M&S among brands caught breaking 'junk' food ad rules
The ASA said in general, brands had been sticking to the advertising rules
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NewsHalf of children's food products featuring cartoons 'unhealthy' finds study
Paw Patrol and Peppa Pig were named as the worst offenders
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Comment & OpinionWhat fmcg brands need to know about TikTok
TikTok is a maturing social app with a teen audience, and is ideal for brands to take advantage, says Sarah Cantillon, managing partner at Movement
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NewsPoundstretcher creates new marketing team for social media
The variety discounter previously had no dedicated marketing team, with social media instead outsourced to agencies
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NewsBlu kicks off OOH push for MyBlu vape device
The ads feature stylised illustrations of vapers and the slogans ‘I Blu. Do you?’ and ‘You Blu too? Who knew?’