All Marketing articles – Page 142
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NewsSainsbury’s to open ‘world’s first’ low and no alcohol pub
It will serve a range of low and non-alcoholic beers, wines and spirits, as well as a new drink called Celtic Soul, which it claims is “the UK’s first non-alcoholic dark distillate”
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Comment & OpinionM&S’s giveaway toys have a whiff of desperation and confusion
Given the current backlash around plastic, could there possibly be a worse time for M&S’s idea?
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NewsM&S giving away plastic toy collectables in Little Shop promotion
The promotion is the first version in the UK of a campaign that has proved popular for retailers internationally
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NewsPaloma Faith links with Boë Gin for ad and unique cocktail
An ad starring the singer will air on the brand’s social media channels
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NewsCoca-Cola offers ‘upside-down’ cans at Stranger Things pop-up
The soft drinks giant will challenge guests to enter a hidden ‘upside-down’ world
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Comment & OpinionNonna your business: Birra Moretti to ‘deliver’ grandmas
Birra Moretti is to ‘deliver’ experienced Italian grandmothers – or ‘nonnas’ – to the homes of beer drinkers
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Comment & OpinionWimbledon inspires strawberries & cream strangeness
Wimbledon is here, bringing with it the fine sporting tradition of necking loads of strawberries & cream
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Comment & OpinionYorkshire Tea puts Sean Bean and Dynamo to good use
Can two more stars from God’s County keep the tea brand’s momentum going?
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NewsWH Smith sparks anger with £10-off Juul vouchers on all tobacco
The stationer is the latest retailer to stock the US vaping sensation and the first to issue a money-off coupon
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NewsScottish craft beer brand Drygate given major makeover
It has unveiled a new “unified” identity, featuring geometric designs and “bright, flat colours which celebrate the scientific, precise, and human side of brewing”
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NewsSpar offers retailers 15% off own-brand product range
The Love It and List It campaign is designed to incentivise and reward loyal retailers
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NewsVaping brand Juul to launch first UK marketing campaign
The campaign features testimonials from five ex-smokers aged 30 or over, each of whom have made the switch to Juul
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NewsSean Bean and Dynamo star in Yorkshire Tea’s £3m TV push
Two new ads mark the second phase of the brand’s ‘Where everything’s done proper’ campaign
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Analysis & FeaturesCan a new media alliance drain the digital swamp?
Some of the world’s biggest advertisers, as well as major tech platforms, have united
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NewsPilgrims Choice to return to TV with £2.5m ‘Dishes of your Dreams’ campaign
The Ornua-owned brand’s adverts will feature ’cutting-edge’ CGI, puppetry and live action sequences
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Comment & OpinionKronenbourg prepares to send Cantona the star to space
Pepsi has an astronautical advert, now Kronenbourg is sending its own star into space…
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Comment & OpinionFmcg brands should stop playing safe on voice and innovate
Voice assistant technology is perfect for fmcg brands, says Sarah De Martin, managing director at Artefact
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NewsM&S links with ITV Weather’s Lucy Verasamy for fresh campaign
24 episodes are to be shown over the next six weeks in the tie-up
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Analysis & FeaturesGame on: why fmcg is making a serious play for gaming and esports
Gaming is a huge market, so it’s no surprise fmcg brands want their slice of the action. And it’s not just energy drinks and snacks brands anymore either. In this primer, we look at what makes gaming so appealing to grocery right now and what the key opportunities are. Plus, we share insights from our exclusive shopper survey on what UK gamers want from food and drink brands
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NewsAdrian Hipkiss to lead marketing at Boost Drinks
Founder and MD Simon Gray described Hipkiss’ appointment as marking an “important milestone”