All Marketing articles – Page 142
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NewsCaptain Birdseye stars in his own calendar
The calendar had been released to celebrate the British public’s ‘overwhelming response’ to the rebooted character, Birds Eye said
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Comment & OpinionWhat search data can tell us about the impact of supermarket Christmas ads
Cultural playfulness, fun and emotional connections are winning with shoppers, says Google’s Harry Walker
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Comment & OpinionEvolution of the Christmas ads shows social media's value
Lidl’s riposte to (and Waitrose’s tacit support of) the John Lewis effort has also made for some interesting reactive mark
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NewsCompassion in World Farming launches #Rethink Fish campaign
The group is urging supporters to pressurise governments to improve conditions for fish
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NewsPoundland adds age restrictions to 'naughty elf' content
The discounter was chastised by the ASA over last year’s campaign
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NewsWeetabix readies ‘Any-Which-Way-A-Bix’ push
TV ad will be the first since the brand’s ‘Jack & The Beanstalk’ pastiche made its debut in March 2017
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NewsWarburtons to debut Robert De Niro TV ad at Easter
The two-time Oscar winner filmed his role this week in a secret UK location
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Comment & OpinionCadbury's masked army tackle 'secret Santa'
Secret Santa – or ‘buy a gift for someone you don’t know/like’ – is one of the lamest Christmas rituals
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NewsBabease and Ikea team up for child nutrition giveaway
The brand will next month roll out a new trio of pouch meals for feeding stages one and two
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NewsAdvertising groups react to Sadiq Khan's HFSS ad ban on London transport
Khan announced today the ban would come into force in February, following a public consultation launched in May
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Analysis & FeaturesHow that 'banned' Christmas ad has helped broaden Iceland's appeal
Viewed millions of times online, the ad has thrust Iceland into the consciousness of many
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NewsNFU unveils strategy championing British farming and food
The union has developed a guide for buyers which showcases the work of British farmers and growers
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Analysis & FeaturesGrocery data explained: how do Kantar Worldpanel, Nielsen and IRI work?
We explain how grocery’s three main category data providers collect data, the benefits and limitations of their methodologies – and why their read of certain categories can vary so much
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Comment & OpinionKFC cuts through seasonal sentiment with western pastiche
Festive sentiment is out the window as a chicken and turkey battle to be consumed with Xmas dinner
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Comment & OpinionThe ASA Kellogg’s ruling is a win for low-sugar reformulations
The ASA has reversed its decision to ban a Coco Pops Granola ad that had been seen on children’s TV
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NewsASA reverses ban on Coco Pops Granola TV ad
In August, the watchdog ruled the ad breached rules about advertising HFSS products to children
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NewsAllied Bakeries unveils another Burgen bread revamp
The overhaul follows a redesign in February 2017 – when plans for new variants were put on hold
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NewsCould Iceland’s ‘banned’ Christmas ad have made it to TV screens?
The ‘banned’ ad exploded on social media, being shared by celebrites including environment secretary Michael Gove
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Analysis & FeaturesWhich of this year's supermarket Christmas adverts is best?
The Grocer’s expert panel delivers its verdict on all of the 2018 Christmas ads
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NewsOcean Spray revamps chilled juice drinks with 25% rPET bottle
In the past five years, the brand has seen its portfolio of ambient and chilled juices lose 35% of value