All Marketing articles – Page 147
-
NewsJack Daniel's unveils historic limited edition 'Legacy' green bottle
It will hold ‘hotspot’ aisle space in the Asda, and will come with an embossed tin sign gift.
-
NewsCostcutter focuses on adults with new Halloween campaign
Costcutter will promote the campaign to its retailers via the group’s ActivHub retailer portal
-
Comment & OpinionCoke enters hall of mirrors to 'highlight' packaging change
Encouraged by booming sales, Coca-Cola has done away with the all-black packaging of its Zero Sugar variant
-
NewsDisaronno unveils on-pack promo with Bella Italia
The promotion will offer £10,000 worth of vouchers to use in Bella Italia restaurants
-
Comment & OpinionGillette addresses 'best men' in closer look at masculinity
Gillette’s Fusion ProGlide ad showed a series of men pulling funny faces as they shaved
-
NewsNisa launches back to school promotional campaign
The ‘Cool for School’ promotion will run until 9 September
-
Analysis & FeaturesSocial media power list: grocery's biggest influencers
On social media, brands and retailers are always one false move away from a code red
-
NewsI Heart Wines rapped by ASA over 'excessive drinking' ad
The brand’s OOH ad “suggested some kind of collusion between the advertiser and reader” said the ASA
-
NewsJenson Button is Baylis & Harding’s first male ambassador
The former F1 world champion was chosen by Baylis & Harding for his ‘appreciation of style’
-
NewsPernod Ricard to ramp up Xmas spend for posh brands
It will kick off four above the line campaigns behind Absolut, Jameson, Plymouth Gin and Beefeater Pink from October onwards
-
NewsSpoof dairy 'Scrumptious' campaign back for a second year
The ‘refined’ Department of Dairy Related Scrumptious Affairs push, launching in October, has been given an extra £1.2m
-
Comment & OpinionWhy RTDs are the next big 'craft' opportunity in alcoholic drinks
New launches such as All Shook Up are growing the category, not cannibalising it, says Jen Draper of Global Brands
-
Comment & OpinionBrands facing discounter 'copycat' versions must protest loudly and visibly
The law doesn’t offer brands much support, so they must stand up for themselves, says David Sables
-
Comment & OpinionMaltsmiths plays it safe with craft lager dance
As craft beer slips into the mainstream, so it must find its place among the big hitters of TV advertising
-
Comment & OpinionFundamentals of category management, 9: Category growth
In the ninth instalment of his series on fmcg category management, Jeremy Garlick explains the basic rules of category growth, including the importance of earning a premium
-
NewsKumala wine brand to get £1m 'Kolourful' campaign
It would be centred on “the brand’s core positioning statement of ‘pouring positivity’”
-
NewsKTC to launch ‘UK first’ legally edible mustard oil
The oil is made with a blend of rapeseed, reducing the erucic acid content to less than 5%
-
-
Comment & OpinionCarabao brings the energy with help from colourful Clive
Carabao’s new TV ad is gung-ho and eccentric
-
NewsKellogg’s Coco Pops Granola ad banned by ASA over HFSS rules
The ad watchdog’s ruling follows a complaint by the Obesity Health Alliance