All Marketing articles – Page 147
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Comment & OpinionLetters: Focus on core stores for long-term sales uplifts
Any brand wanting to grow needs to put messages in their core stores as close as possible to the product
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NewsPernod Ricard gives Lamb's 'edgy and rebellious' makeover
The colour of the liquid itself has been made “more golden”
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NewsAB InBev becomes Budweiser Brewing Group in UK & Ireland
The brewing giant said the new name better reflects its ongoing ambitions
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Comment & OpinionWhy your customers' trust is more valuable than data monetisation
We are entering a ‘privacy first’ era – using data must be balanced with the customer experience, says Google’s Harry Walker
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Comment & OpinionMcVitie’s nosy nanny has questions about Jaffa Cakes Nibbles
McVitie’s has enjoyed some success with animal adverts, with its recent Sweeet campaign ramping up the cute level to ‘merc…
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NewsGovernment backs down over HFSS advert watershed model
Industry had feared changes to the nutrient profile model would rope in ‘undeserving’ products like cereal and yoghurts
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WhitepapersIs the future of food flexitarian?
YouGov’s latest white paper looks at how cooking habits and food attitudes differ between those who eat meat and those who don’t
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NewsMidcounties Co-op launches plastic reduction campaign
The 1Change campaign is promoted on signage throughout the aisles of 40 of the society’s food stores
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NewsMolson Coors readies massive push for upscale Pravha lager
The brewer will plough upwards of £5m into the brand…
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NewsOatly unveils anti-dairy campaign for London Coffee Festival
The ads are concentrated around Shoreditch, London
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NewsTango plans £2.2m TV return after sugar-free expansion
A new ad will air in the summer, four years after the brand’s previous small screen push
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Comment & OpinionHalo Tops its creepy ad with miserable ice cream man
Now the brand is a success in the UK (you’re welcome), its advertising has become more palatable to a mainstream audience
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Comment & OpinionHow to make your shopper budget an investment, not a spend
The first step is for brands to prioritise planning, selecting the right media to achieve their objectives and to deliver their message, says Matt Lee, managing director at Capture
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NewsIn-store marketing outperforms Snapchat ads in sales uplift
Traditional ads on gondola ends, shelves and in-store radio delivered an uplift 10 times higher than Snapchat ads…
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WhitepapersHow can FMCG brands engage with youth
Gen Z are the consumers of the future and their buying power will affect all brands’ bottom line
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Comment & OpinionThere's no eggs & bacon ad ban on London transport
It is simply untrue to say that eggs or bacon are banned from advertising on London’s transport network
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ProfilesMy food & drink job: Julia Masselos, marketing & design executive, Feedr
Julia tells us what it’s like working in the ‘multidimensional yet intensely personal’ world of food
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Comment & OpinionKraft Heinz needs to make its brands hyper-connected to survive
The company must tap into what modern consumers want, says Sophie Lewis, chief strategy officer at VMLY&R
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NewsGovernment plans for HFSS ad watershed go 'against evidence'
The Advertising Association said the average child spent less than one hundredth of one per cent of the day viewing HFSS advertising
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ProfilesSnapchat explained: Q&A with Adrian King, head of CPG, Snap Inc
Can’t tell your filters from your lenses? We asked Adrian King, head of CPG, Snap Inc, for the key details fmcgs should know about the platform