All Marketing articles – Page 147
-
NewsLucozade Energy launches £10m ‘Spark Something’ push
The ample investment follows the £10m ‘Energy Beats Everything’ drive of 2018
-
Analysis & Features10 food and drink companies boosting their brand by setting up shop at festivals
Setting up shop at a festival isn’t cheap but it can be a goldmine for engagement. Here are 10 brands that have perfected the pitch-up
-
Comment & OpinionHow Amazon is capturing fmcg shopper marketing spend
Its transparency and ability to completely optimise brands’ advertising spend is really what sets Amazon apart from other grocery retailers, says Matt Lee
-
NewsHardys draws on cricket credentials for summer marketing push
It comes as sales of the brand are up 3.6% year on year
-
NewsAHDB's giant chicken campaign adds £12m to pork sales
Every pound spent on marketing generated an extra £7.31 in sales of pork when compared with the previous year
-
NewsChicago Town to kick off £5m masterbrand push
An advert will make its debut on Monday (20 May) across TV, VOD and cinema
-
InterviewsMarianthi O'Dwyer: meet the woman behind Disney's health kick
The Disney Kitchen head is determined the brand can set a standard in healthy living
-
NewsSainsbury's launches TV ad campaign to mark 150th year
The ad features the creation of a cake embodying the supermarket’s values and history
-
NewsSpeciality Drinks unveils Scotch-inspired system for classifying rum
The system has been designed by sister companies Speciality Drinks and The Whisky Exchange
-
NewsWarburtons unveils bagels ad starring Robert De Niro
The commercial, called ‘GoodBagels’, will make its debut on 17 May
-
Analysis & FeaturesStar power: 13 celebrity booze ventures and why they work
A new generation of celebs are proving ‘hands on’ endorsements can boost booze sales
-
Comment & OpinionAnchor's fun café 'butters the mood'
The butter brand is looking to play up the seemingly infinite uses of its product…
-
Comment & OpinionSex, death & periods: why brands should ditch taboos and be bold
Feminine hygiene brands avoiding words like ‘blood’ and ‘period’ just won’t cut it with today’s consumers, says Bee Pahnke, head of voice at Dragon Rouge
-
NewsLidl overstated price advantage over Morrisons, rules ASA
Morrisons complained that the Lidl ad did not reflect its promotional price
-
NewsFlorette launches sweeter crispy salad, backed by rap battle ad push
The launch will be supported by a £3m ad campaign featuring a rap battle between Sweet Crispy and Florette’s classic Crispy variant
-
NewsIceland launches website promoting sustainability credentials
The new site says the frozen food retailer is ‘taking on the world’s biggest environmental and social challenges’
-
Comment & OpinionAperol gets graphic with 100th anniversary antics
Orange Chronicles is a graphic novel ‘comprised of seven comic-strip style stories’
-
Comment & OpinionAffable Jeff Bridges helps Amstel build togetherness message
Amstel’s new ad feels a bit like it was conceived during a brainstorming session at which lots of its beer was consumed
-
NewsAlbert Bartlett partners with Disney for potato promotion
The on pack promotion is designed to boost potato consumption among children
-
ProfilesMy food & drink job: Mimi Proudlock, marketing manager, Press London
Mimi loves helping people adopt healthier lifestyles through her work at drinks brand Press