All Marketing articles – Page 147
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NewsKerry meat-free brand Naked Glory rebrands to Taste & Glory
The name change comes almost two years after the range’s launch in September 2019
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NewsBabybel partners with grower Jupiter Group for fruit and cheese snacking variant
The cheese brand’s new Babybel Light Cheese, Apple & Grapes variant is on sale at Tesco
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Comment & OpinionAlpen’s cheeky ram butts in
Alpen is once again having fun with its Alpine heritage
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Comment & OpinionWhy grocery retailers should sign up to British Food Fortnight
Whether you’re involved in a national supermarket chain or own a local greengrocer, this event is your chance to reach out to new customers and improve your relationship with existing ones
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NewsKerry adds new Strings & Things duo targeting summer of sports
Kerry Foods is looking to capitalise on sports this summer with its new themed NPD
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NewsUncle Ben’s name ditched as Mars unveils Ben’s Original rebrand
It comes after frequent accusations of racism against Uncle Ben’s logo and name
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NewsOcean Fish aims to net Brits with GB-caught Hook, Line & Sinker fish brand
The Cornish fishing and processing company said it hopes to reduce the distance between net and plate
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NewsAldi complaint over Tesco ‘price match’ ad rejected by watchdog
Aldi complained about a Tesco press ad which appeared last July, as the UK’s biggest supermarket ramped up its latest marketing assault on the discounter
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NewsBurts Snacks partners with Royal National Lifeboat Institution for on-pack promo
The partnership will be supported by a £1m marketing campaign including an ‘exciting NPD pipeline’
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NewsIceland launches £5 pizza and booze meal deals for the Euros
A fiver buys two pizzas with either sides and dessert or drinks
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NewsAlpen unveils £2m brand refresh with ‘Up & Alpen’ TV campaign
The Weetabix-owned brand has been given a new-look pack designed to celebrate “its rich heritage”
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Comment & OpinionProposed restrictions on junk foods throw up more questions than answers
Suppliers and industry bodies are demanding clarity from government on the affected categories
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Comment & OpinionStrange timing for Kopparberg’s high-five history
It seems summer has arrived, and with it the season’s traditional cider adverts
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NewsViolife targets summer gatherings with launch of vegan BBQ Pack
The dairy alternatives brand has included three of its products in the box
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NewsYoplait unveils ‘Moments of Gold’ Olympic marketing push
The £2.4m campaign follows Yoplait’s deal to sponsor the British Olympmic team earlier this year.
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NewsYoung’s Seafood unveils ‘Masters of Scampi’ marketing campaign
The supplier is celebrating 75 years since it played a role in the invention of scampi
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NewsBlue Skies appoints Reggie Yates as creative director
The partnership will see Yates produce two films on the provenance of Blue Skies’ ice cream
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Comment & OpinionInventive ‘new Lynx effect’ ad smells optimistic
Lynx is hoping to persuade us that getting all up in the olfactory systems of our peers is once again desirable
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NewsYazoo rolls out 100% recycled packaging with ‘easy peelable sleeves’
The new packaging would save Yazoo using over 32 million kilograms of non-recycled plastic, it said
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NewsNisa launches digital marketing platform to drive sales over summer
Insights, promotional plans, ranging advice, planograms and campaign material for the summer will be offered to retailers on a password-protected platform