All Marketing articles – Page 144
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NewsRachel Cranston takes up Pukka Pies head of marketing role
Cranston has around 18 years’ experience in marketing and brand management
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ProfilesMy food & drink job: Emma Lucas, customer marketing executive, Nichols
Emma’s advice? Follow industry experts, ask lots of questions and read The Grocer!
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Comment & OpinionChild influencers have greater power than ever at mealtimes
‘Customised family lives’ offer great opportunity for marketers, says Lynne Barcoe, director of The Family Panel
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Comment & OpinionHarry Kane helps Harry’s deliver a striking message
Not only does men’s care brand Harry’s share a name with an England World Cup hero, said hero has agreed to appear in an ad for it
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NewsFlexitarian diets help egg sales climb past £1bn for first time
A desire to eat more healthily and cut down on meat consumption were key drivers for the increase, said British Lion
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Comment & OpinionCoke shows surreal streak as it gets behind footy fans
Coca-Cola’s Premier League sponsorship deal no doubt cost it a pretty penny, so it’s no surprise to see it producing an ex…
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Comment & OpinionRetailers must share better data about grocery dotcom advertising
Current measurements underestimate the impact of dotcom advertising, says Matt Lee, managing director at Capture
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ProfilesMy food & drink job: Lara Squire, off-trade and international customer marketing manager, Westons
Lara tells us how her experience of Italian drinking culture and linguistics has helped her to progress at Westons
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NewsHeineken readies first-ever makeover for Desperados
A fresh look for the tequila-infused beer brand will roll out from March
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Comment & OpinionHow multisensory experiences can influence shoppers' perception of food
Sight, sound, smell and touch provide valuable information to our brains about how tasty something is likely to be – a valuable lesson to brands carrying out sensory experiences, says Liz Richardson of HeyHuman
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NewsBerry specialist Chambers plans snacking brand
The Fruitery brand is due to roll out its first product in May
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Comment & OpinionThe 'Eat them to defeat them' ad teaches children vegetables are a menace
We should challenge the idea that kids don’t like vegetables, says Joanna Blythman
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NewsBlack Farmer debuts first brand from incubator scheme
Smörgåsbord plans to bring a range of authentic Scandinavian products to the UK
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NewsAldi UK marketing director Adam Zavalis leaves for Boots
Zavalis ‘played an important part in Aldi’s award-winning marketing team over the last six years’
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Comment & OpinionSainsbury’s goes all in on Valentine’s Day
Sainsbury’s ad, in which we meet three romancers, happily stints on the saccharine
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NewsCarling mounts major push to combat falling lager sales
Latest figures show the brand’s sales have fallen into decline
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Comment & OpinionWhy the rise of functional brands is a key fmcg trend to watch
A new breed of culture curators is seeking to interact with, influence and co-create brand output, says Lisa Desforges, strategy director of B&B studio
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Comment & Opinion'Eat them to defeat them' veg campaign makes an impact
Selling veg to kids is hard – ask any parent
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NewsWalkers adds two on-trend variants to core crisps lineup
BBQ Pulled Pork and Spicy Sriracha are leading ’flavour trends that are emerging throughout Britain’ says Walkers
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NewsCostcutter hails 'most successful' Xmas social media campaign
Campaign resulted in a 25% increase in ingredient sales compared with the previous six weeks in participating stores