All Marketing articles – Page 144
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NewsHovis brings back ‘Boy on the Bike’ TV ad
Originally aired in 1973, it shows a delivery boy struggling to push a bicycle loaded with bread up a steep cobbled hill
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NewsLidl emphasises quality in new TV ad campaign
The ad is set to debut during the final of ITV’s Britain’s got Talent
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Comment & OpinionMurderous Mads Mikkelsen is genuinely creepy for Carlsberg
Carlsberg has until now kept brand ambassador Mads Mikkelsen out of its core pilsner overhaul…
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NewsSainsbury's marks 150th anniversary with tea and biscuits giveaway
Shoppers could help themselves to packets of tea and ginger snap biscuits over the bank holiday weekend
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Comment & OpinionRobert De Niro delivers a cinematic treat for Warburtons
Can Robert De Niro live up to the standards set by Sly Stallone and Peter Kay?
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Comment & OpinionGDPR one year on: retailers are still missing a trick on trust
The GDPR is designed to improve transparency, says Lauren Shinfield, solicitor at TLT
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Comment & OpinionHow Sarson's and Babybel have used video to build their customer base
Engaging with Gen Z shoppers should be a key focus for businesses, says Google’s Harry Walker
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NewsTesco becomes headline partner for Pride in London
Tesco has been a partner of the event for 10 years
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NewsThe Co-op debuts 'It's what we do' advertising campaign
The first phase of the campaign will involve national adverts while a second phase will be targeted more locally
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Comment & OpinionAnthony Joshua shows his fun side for Lucozade Sport
Convivial, enthusiastic and funny, Joshua is a top-notch ambassador for the brand
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Analysis & FeaturesHow retailers and brands can capitalise on festival season
Festivals are a great way to build engagement. As retailers finally get in on the act, we talk to food and drink brands who are old timers at this game
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NewsLucozade Energy launches £10m ‘Spark Something’ push
The ample investment follows the £10m ‘Energy Beats Everything’ drive of 2018
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Analysis & Features10 food and drink companies boosting their brand by setting up shop at festivals
Setting up shop at a festival isn’t cheap but it can be a goldmine for engagement. Here are 10 brands that have perfected the pitch-up
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Comment & OpinionHow Amazon is capturing fmcg shopper marketing spend
Its transparency and ability to completely optimise brands’ advertising spend is really what sets Amazon apart from other grocery retailers, says Matt Lee
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NewsHardys draws on cricket credentials for summer marketing push
It comes as sales of the brand are up 3.6% year on year
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NewsAHDB's giant chicken campaign adds £12m to pork sales
Every pound spent on marketing generated an extra £7.31 in sales of pork when compared with the previous year
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NewsChicago Town to kick off £5m masterbrand push
An advert will make its debut on Monday (20 May) across TV, VOD and cinema
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InterviewsMarianthi O'Dwyer: meet the woman behind Disney's health kick
The Disney Kitchen head is determined the brand can set a standard in healthy living
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NewsSainsbury's launches TV ad campaign to mark 150th year
The ad features the creation of a cake embodying the supermarket’s values and history
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NewsSpeciality Drinks unveils Scotch-inspired system for classifying rum
The system has been designed by sister companies Speciality Drinks and The Whisky Exchange