All Marketing articles – Page 141
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Analysis & FeaturesThe rise of CGI influencers and how fmcg can tap the trend
Digital Instagram influencers are capturing brand deals across fashion and beauty – and there’s plenty of room for food and drink to get involved
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NewsAlpro begins rollout of new pack designs
Alpro is seeking to attract new shoppers into the plant-based category with its redesign
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Comment & OpinionForget celebrities - brands are missing out on the real influencers at home
The percentage of shoppers who trust recommendations from friends and family is always in the mid-80s or higher, says Paul Coleman of The Loop
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NewsNestlé ramps up Nescafé Azera with coffee bags and £8m push
The compostable bags also work as a cold brew by adding water and leaving to chill overnight
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NewsOld El Paso to get £6m ‘Make Some Noise’ campaign
It is set to make its debut on 1 August with a 30-second TV advert
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Comment & OpinionM&S’s Stuart Machin: Little Shop toys are fun, sustainable and part of a plan
Customers are encouraged to ‘play, give, recycle’ to ensure no M&S Little Shop collectables go to waste, says food MD Stuart Machin
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NewsTea Rex besieges Merton Sainsbury’s with horde of inflatable dinosaurs
Tea Rex’s infusions launched into Sainsbury’s as part of the grocer’s Taste of the Future campaign
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Comment & OpinionMorrisons pushes price message with cheap and cheerful duo
Not staggeringly original or interesting, but shoppers never dislike a price message…
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NewsLakes Distillery gets makeover with new logo, website and whisky
The upmarket spirits brand will roll out a new whisky next week bearing a new logo
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NewsBrands urged to advertise healthier alternatives to HFSS food
Cancer Research UK found many current advertisers had the capacity to switch to advertising an existing non-HFSS product in their range
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NewsAldi hit by ASA following ‘skewed’ Tesco comparison ad
An Aldi ad claiming a 45% saving compared with Tesco on a selection of products has been banned by the ASA for being likely to mislead
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NewsHeinz kicks off £7m ‘Makes it Better’ masterbrand push
It is the the supplier’s first ATL masterbrand campaign in 10 years
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NewsBulldog Skincare revenues soar but profits fall on marketing spend and NPD
Annual sales at male grooming company Bulldog Skincare jumped but profits were slashed by heavy marketing spend and NPD
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Comment & OpinionGotta eat and drink ’em all at the Pokébar
Remember the Pokémon Go craze of 2016? The mobile game had people taking to the streets in droves
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Comment & OpinionPeperami’s anarchic animals go heavy on the hashtags
Peperami’s claim to be ‘a bit of an animal’ was genius…
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Comment & OpinionConsumers love a brand with values… but beware opportunism
Younger consumer ‘tribes’ will switch to brands with values - but they are quick to spot gimmicks
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NewsMark Given made chief marketing officer of Sainsbury’s Argos
Argos marketing director Garry Kibble to leave the business
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Analysis & FeaturesASMR: how brands are selling the sound of food
It might seem niche but the ASMR trend is racking up millions of views online. Sound good?
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Comment & OpinionWant to attract millennials and Gen Z? Focus on authenticity, not fads
Many retailer challenger brand schemes wrongly focus on ‘weird and wonderful’ products, says Philip Koh, co-founder and strategy director at Without design studio
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NewsTyrrells to revamp veg crisps as part of revival plan
The autumn will see the supplier ‘using new and exclusive technology to create the biggest and best-quality veg crisp experience’