All Marketing articles – Page 140
-
Comment & OpinionBest foot forward for Black Friday: it shows what shoppers are thinking
It’s important to be present in the conversation when consumers are searching online, says Google’s Harry Walker
-
NewsHobgoblin beer gets its first makeover in 31 years
A new look has been rolled out across cans and bottles of the beer, which will hit shelves from 1 November
-
NewsUK vaping industry pushes ‘facts not fiction’ in reassurance campaign
The UKVIA warned ‘misinformation and scare stories’ had threatened to push UK vapers back to cigarettes
-
Comment & OpinionTetley turns to tiresome talking animals trope
Undeterred by its rival PG Tips’ inglorious history with chimps, tea brand Tetley has waded into talking animal territory
-
NewsBestway marketing head departs following closure of three depots
Salih Shiehk is leaving to become chief marketing officer at a food start-up
-
NewsBirds Eye and Sainsbury’s team up for frozen veg in-store ‘takeover’
The takeover will see a Sainsbury’s frozen veg aisle re-merchandised according to colour
-
NewsPoundland spoofs erotic ad to launch Twin Peaks chocolate bar
The ad, posted to Poundland’s Twitter, imitates a 1990s Häagen-Dazs ad
-
NewsFuntime milkshake bottles revamped to play up health messaging
The brand has given its bottles a redesign, with 500ml bottles now carrying claims including ‘virtually fat free’
-
NewsFinnebrogue launches £1m advertising push for nitrite-free bacon and ham
The advertising will be displayed at major train stations and outside retailers as well as in print and online
-
Comment & OpinionDiet Coke dad makes most of mildly amusing concept
In this new campaign a dad uses trendy youth slang instead of scolding his daughter. Who are we appealing to here?
-
NewsPepsiCo’s third quarter revenues rise as it ramps up marketing
PepsiCo has reported a 4.3% increase in third quarter revenues, as ramped-up marketing spend boosted demand for its soft drinks and snacks
-
NewsAllied Bakeries’ £2m push aims to reverse falling Kingsmill sales
Starting on 7 October, the activity will centre on Kingsmill’s 50/50 Vitamin Boost variant
-
NewsTetley tea launches £3m ‘Now We’re Talking’ push
The campaign centres on a TV advert starring two family pets – a cat and a dog
-
NewsRed Tractor revives 2018 prime time TV ad in £1m marketing push
The ‘Britain’s Biggest Farmers Market’ campaign aims to tap into consumer trends for buying local food
-
WhitepapersHow can your innovation succeed where others fail?
The answer lies with data. A successful product launch can add millions to the bottom line, attract new customers and excite existing ones. But identifying the latest NPD opportunity can only be achieved when data is captured properly and turned into an actionable insight. Something, not many ...
-
Comment & OpinionPukka’s cheerful crew offer up an ode to pies
Poetry in adverts: it feels wrong, somehow
-
Comment & OpinionKFC’s Colonel Sanders offers lessons in love
Brands love to be loved. But how to make shoppers fall for you?
-
Comment & OpinionGaviscon shows its fun side with ‘Night Labs’ experiment
How do you follow the ‘most effective’ ad of 2017?
-
NewsTesco rapped by ASA over ad claims it’s ‘cheaper than Aldi’
The discounter lodged complaints about a series of press and television ads, launched in October last year
-
Comment & OpinionLove Island’s Tommy Fury declares love… for mayonnaise
Hellmann’s has coupled up with the Love Island buffster, about whom the most interesting thing is that he likes mayo