All Marketing articles – Page 140
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NewsIceland marks 50th anniversary with hour-long documentary on chain’s history
The 55-minute YouTube video sees Iceland ‘dip into the archive and piece together the history’ of the business
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Comment & OpinionIt’s a tough year to strike a suitable Christmas ad tone
The retailers’ festive campaigns are out – some are tugging at our heartstrings while others are poking fun at the year we’ve had. So who’s got it right?
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Comment & OpinionPizza Hut’s choir sings praises of its Christmas treat
Pizza Hut deserves props for not taking its Christmas ad too seriously this year
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Analysis & FeaturesCreative Challenge: can milk be futureproofed?
Gen Z just isn’t buying milk, with some even calling it evil. So we tasked creative agency Zak to come up with a brand that breathes new life into the white stuff
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Analysis & FeaturesChristmas ads reviewed: who is the overall winner of 2020?
Retailers have had a challenge getting the tone right this year. Our expert panel decides who’s done it best
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NewsSainsbury’s Christmas ad campaign focuses on nostalgic festive memories
The supermarket unveiled the first of three adverts over the weekend
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Comment & OpinionStartups have a rare opportunity to snap up Christmas TV airtime for cheap
Rather than having a digital-first approach, these brands have a chance to develop ideas that work across online and offline channels, says Josh Clarricoats, managing partner at Hell Yeah
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NewsBrewDog blasts ASA after carbon-negative ads banned
A complainant challenged wether the text was offensive and innapropriate for display in a medium where it could be seen by children
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NewsTesco releases tongue-in-cheek coronavirus 2020 Christmas ad
Tesco has opted for a humorous take on its festive ad this year
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Analysis & FeaturesLidl’s Christmas ad mocks the schmaltz of rivals’ campaigns
The ad includes an undisguised dig at Aldi’s Kevin the Carrot
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Comment & OpinionPepsi Max rappers take on the festive clichés
Pepsi Max likes to underline its outsider cred at Christmas time, hence this ad dedicated to undermining festive clichés
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NewsJohn Lewis Christmas ad launched with kindness theme
The two-minute ad features various scenes of people helping one another
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Promotional FeaturesSafety, ease and joy - the secret to future-proofing grocery during lockdown and beyond
The Covid-19 pandemic has turned Maslow’s hierarchy of needs on its head. Can retailers now rekindle brand loyalty by focusing on shifting consumer and digital trends?
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WhitepapersTrends that are driving growth in the biscuit category
With a household penetration of almost 100% ( Kantar WorldPanel, August 9th 2020) biscuits are a staple for the majority of shoppers. What’s more, despite changing shopping habits, this year has seen continued growth within the biscuits category.
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Comment & OpinionDigital connections will prove festive differentiatiors
Christmas will come a month early for many grocers this year, says Miya Knights, head of industry insights at Eagle Eye
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NewsOnline HFSS ad ban an ‘economic disaster’ warn industry leaders
The government has launched a consultation on the proposals today
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NewsMorrisons gets festive with Dua Lipa for new advert
The Morrisons ad will also feature before the pop star’s online streaming event Studio 2054
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NewsM&S to donate £2m to charity as part of celebrity-led Christmas campaign
The upmarket retailer has kicked off this year’s festive campaign with a minute-long ad voiced by actress Olivia Colman
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Comment & OpinionMcCoy’s stages wrestling match to prove tortillas’ strength
McCoy’s is looking to reassure shoppers that tortilla chips don’t have to be triangular
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NewsJim Broadbent plays Santa Claus in Aldi Christmas ad
The ad picks up where Aldi’s Top Gun-style teaser ended, with Kevin the Carrot plummeting to Earth after falling out of a plane