All Marketing articles – Page 135
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NewsPernod Ricard UK names marketing director
Banerji has been with the spirits giant since 2002 - aside from a one year stint at Beam Global
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NewsBurton’s Biscuit Company launches ‘Under 100 Calorie Club’
It has changed the recipe of its double choc flavour with the move
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NewsMorrisons highlights food waste battle in Christmas ad alternative
The food waste film is available on all Morrisons online channels from today
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NewsCauldron falafels go vegan in recipe switch-up
The revamp will be accompanied by a £3m, year-long campaign in January called ‘Love Food, Eat Better’
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NewsAccolade Wines hires new marketing director
A 15-year drinks industry veteran, Caroline Thompson-Hill previously worked for rival Treasury Wine Estates
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Comment & OpinionWe need to talk about Kevin: how Aldi’s carrot became a symbol of its success
Aldi has turned the humble carrot into a cultural icon
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NewsSuperfood Bakery to roll out new packaging and NPD in 2020
Two new SKUs will roll out to Ocado, Whole Foods Market and Planet Organic in February
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Comment & OpinionCo-op blows its own horn with brass band campaign
Co-op is continuing its festive tradition of waiting until the big supermarkets unveil their seasonal campaigns…
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NewsBuxton Water to roll out 100% rPET bottles across entire range
The full range will be made from rPET by 2021
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NewsFuture of Tiny Rebel’s Cwtch ale uncertain as Portman Group issues Retailer Alert Bulletin
The Portman Group says the cans risk appealing to under-18s
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NewsVita Coco redesigns range as brand wins B Corp certification
The coconut water brand has given its logo a redesign and created new packs
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Comment & OpinionPortman Group’s latest Tiny Rebel ruling is worse than VAR
Portman Group craven in its response to a single complainant
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ProfilesMy food & drink job: Lucy Squires, marketing manager, Rubies in the Rubble
One of our Top New Talent class of 2019, Lucy talks us through life at Rubies in the Rubble
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NewsCaptain Birdseye unveils ‘high seas-inspired’ eau de toilette
The scent is said to be ‘inspired by the hypnotic and evocative power of the high seas’
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NewsEdinburgh Gin unveils nationwide Filled with Wonder campaign
It also revealed plans to move into a new distillery
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NewsJW Filshill and SGF introduce kids’ fruit loyalty scheme
The scheme incentivises kids to choose fruit instead of confectionery by giving them a loyalty card
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Comment & OpinionGreenpeace roasts turkey’s ecological impact in comedy battle
The food sustainability debate is hitting the Christmas dinner table this year
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Comment & OpinionHow retailers can optimise digital marketing spend for suppliers
It’s almost 2020, but we’re still in the dark ages when it comes to media estates, says Matt Lee, managing director at Capture
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Analysis & FeaturesEasy money and exploitation: should grocery brands explore multi-level marketing?
As more food and drink companies start to use the model, others warn it’s exploitative. What’s the truth?
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NewsMorrisons offering 19-piece Black Friday breakfast for £5
The 19-piece cooked breakfast launches in stores today (27 November)