All Marketing articles – Page 131
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NewsHighland Spring unveils ‘Remarkabubble’ marketing push
The campaign will span outdoor ads, as well as digital media, PR and social
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Comment & OpinionOld El Paso’s aural campaign sounds pretty good
A focus on the sounds, rather than the sight, of food proves a win for Old El Paso
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NewsCurious Brewery mounts major revamp and plans swathe of new drinks
The brewer, which last month kicked off production at a new brewery in Ashford, Kent, is rebranding its core range
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Comment & OpinionStella’s weather-targeted ads prove programmatic is a no-brainer for brands
Stella Cidre saw a huge sales uplift from weather-targeted ads – but it’s about more than just hot summers, says Matt Lee
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WhitepapersMaintaining warehouse capacity and flexibility during Brexit uncertainty
Global food and beverage supply chains have evolved over many years to be as lean and agile as possible
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NewsNew Co-op TV ad gets in the swim on marine pollution
The Co-op replaced plastic bags with compostable versions last September in 1,000 stores
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NewsAdvertising Association urges rethink on new HFSS restrictions
Recommendations contained within the government’s childhood obesity strategy include banning HFSS commercials for both TV
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NewsCow & Gate revamps early-stage cereal recipes and packs
The Danone Early Life Nutrition brand has reformulated its stage one and two products
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Analysis & FeaturesHow can restaurant brands succeed on supermarket shelves?
Whether it’s high-street chains or small independents, restaurants are in a great place to translate their innovative thinking into grocery
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Comment & OpinionBud Light King helps brand battle craft connoisseurs
The branded backlash against craft beer is officially underway…
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NewsSimplyFresh to launch pop-up food festival with Next
The collaboration comes weeks after SimplyFresh opened its first Foodhall in Manchester
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Analysis & FeaturesHow fmcg handled the hottest day of the year
As Britain recorded its second-highest temperature to date last week, here’s how food & drink brands and retailers reacted on Twitter
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Comment & OpinionWhat retailers could learn from Facebook’s culture and practices
Facebook takes risks and embraces new approaches, says Miya Knights, head of industry insight at Eagle Eye
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Analysis & FeaturesWill new EU regulation bring an end to the ‘veggie sausage’?
EU proposals are calling for veggie brands to stop using meat terminology. But is this necessary? And what would be the impact on meat alternatives?
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Comment & OpinionBirds Eye’s vampires attempt to add bite to meat-free offering
Birds Eye’s vampire-themed campaign for its meat-free Green Cuisine range is firmly in the ‘fun’ camp
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Analysis & FeaturesThe rise of CGI influencers and how fmcg can tap the trend
Digital Instagram influencers are capturing brand deals across fashion and beauty – and there’s plenty of room for food and drink to get involved
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NewsAlpro begins rollout of new pack designs
Alpro is seeking to attract new shoppers into the plant-based category with its redesign
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Comment & OpinionForget celebrities - brands are missing out on the real influencers at home
The percentage of shoppers who trust recommendations from friends and family is always in the mid-80s or higher, says Paul Coleman of The Loop
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NewsNestlé ramps up Nescafé Azera with coffee bags and £8m push
The compostable bags also work as a cold brew by adding water and leaving to chill overnight
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NewsOld El Paso to get £6m ‘Make Some Noise’ campaign
It is set to make its debut on 1 August with a 30-second TV advert