All Marketing articles – Page 131
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NewsCoronavirus: food and drinks brands hit the pause button on NPD and marketing plans
The brands said they were focusing their attention on giving back and supporting those who needed help
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ProfilesMy food & drink job: Hal Atkinson, marketing executive, Bells of Lazonby
Hal started his marketing career in pharmaceuticals but enjoys the more creative nature of food & drink
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Comment & OpinionRetailers and fmcg brands must avoid a future rooted in promotions
After retreating from promotions, McDonald’s boasted its best growth in a decade, says Mike Campbell, head of effectiveness at Ebiquity
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NewsTesco records grocery’s biggest advertising budget of 2019 as Sainsbury’s hikes spend
Meanwhile Morrisons dropped from fourth to seventh after its spend fell by more than 21.2%
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Comment & OpinionLurpak’s cooking heroes deliver an inspiring message
It’s a tricky one to pull off, but Lurpak has found an instantly recognisable visual style for its ads
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Comment & OpinionFad or forever? How shoppers actually feel about grocery brands’ ethical credentials
It’s become necessary for organisations of all kinds to develop purposes and values that are relevant to how people live, but do shoppers care when it comes to parting with cash?
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NewsLo Bros revamps kombucha range with ‘sleek’ design
The brand’s range has undergone a packaging refresh with a “sleek new design”…
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Comment & OpinionWhy full-service media agency planning is best for brands and retailers
A one-agency approach means there is less scope for miscommunication and more of a focus on achieving the brand’s objectives, says Matt Lee, MD at Capture
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WhitepapersBusiness behaving badly: what makes Brits want to ditch their provider?
Six in ten Brits (62%) like it when companies have a moral message – but three in ten 30%) think they treat ethics and sustainability like a fad.
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NewsBirds Eye looks to ‘change perception’ of frozen veg with Steamfresh overhaul
The range will carry a ‘simplified’ design that will underline the nutritional benefits of steamed veg
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NewsAldi reacts to Tesco’s Price Match marketing with counter-offensive
Aldi has hit back with direct price comparisons in a series of press and social media ads
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NewsTena to kick off #Ageless TV push featuring women over 50
The campaign will launch tonight with an advert directed by movie-maker Yorgos Lanthimos
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NewsSeven Brothers gives craft beer portfolio ‘clearer and cleaner’ look
The overhaul made the cans “more recognisable as Seven Brothers”, according to the brewer
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NewsAccolade Wines backs relaunched Hardys brand with £5m investment
The new campaign is titled ‘Certainty in an Uncertain World’
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Comment & OpinionGatorade’s GOAT Camp is a fun fantasy world for sporty types
Welcome to GOAT Camp. No, it’s not a petting zoo filled with adorable billies and nannies
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NewsLactalis renews Président Come Dine with Me sponsorship deal
Président ads will play at the start of each episode until the end of March, and in September, November and December
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ProfilesMy food & drink job: Veronica Carton, marketing executive, Freixenet Copestick
Veronica’s role can include anything from running an event to dressing up as a pumpkin
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Comment & OpinionMarketers have yet to seize the opportunity of ‘through the line’ communication
Retailers and brands are swimming in consumer data, yet struggling to know what to do with it, says Tim Mason, CEO of Eagle Eye
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Comment & OpinionOur Goodness Issue is full of inspiring tales showcasing the ‘good’ in grocery
in these challenging times, it’s important not only to #bekind but to #dogood
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NewsTV ads for food and drink still dominated by HFSS products finds new research
Nielsen analysis found almost half of all food adverts shown during September 2019 on ITV1, Channel 4, Channel 5 and Sky1