All Marketing articles – Page 129
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Comment & OpinionHow brands should be marketing during this pandemic
The right messages told in the right way can significantly influence purchases even in today’s climate, says Jeremy Garlick, partner at Insight Traction
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WhitepapersHow have 80% of students drastically changed their spending habits due to COVID-19
Customer profiles and purchasing habits are changing, traditional marketing channels are disappearing, and marketing budgets are being urgently redirected.
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NewsLinwoods revamps range to push health credentials
The new look plays up the range’s fibre, protein and omega-3 content
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NewsDairy sector rolls out £1m Milk your Moments campaign
The 12-week ad push focuses on the importance of human connections during the coronavirus crisis
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Comment & OpinionMaltesers foursome have fun with the norms of lockdown
The Zoom conversation has quickly become a staple of TV advertising. It’s recognisable and relatively simple to produce
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NewsChuckling Goat ads censured by ASA over immune system claims
”This is unfortunately one of those places where the government has not caught up with the science”, said the brand’s director Shann Jones
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Analysis & FeaturesCoronavirus: how fmcg brands are evolving their advertising in wake of lockdown
As housebound consumers change their media consumption, brands are rethinking their marketing strategies
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Comment & OpinionMüller maintains its athletic associations with world champ Katarina Johnson-Thompson
The Olympics might not be on this year, but Müller is still showing off its athletic associations
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NewsDairy industry and government team up for £1m ad push
Defra has also announced England’s dairy farmers will be able to access a £10,000 fund to help overcome the coronavirus outbreak
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NewsMarcus Rashford teams up with Co-op to promote FareShare
The England forward is a longstanding supporter of FareShare and has made significant personal donations in the past
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NewsHeinz revamps canned pasta packaging with ‘playful’ design
Shoppers previously had trouble differentiating between SKUs because the entire range was coloured yellow, said Heinz
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Comment & OpinionSnack maker Emily makes witty adjustment to outdoor push
Snack maker Emily’s six-sheets, booked back in 2019, rolled out just as footfall all but came to a standstill
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Comment & OpinionLynx Africa’s anniversary smells like teen spirit
Lynx is celebrating 25 years of its most famous scent – Africa – with a spot of time travel
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NewsBenecol revamps packaging after pre-coronavirus sales slump
The health-focused brand’s new look will highlight its ’cholesterol-lowering’ credentials
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NewsSuzanne Dover made brand and marketing director at Spar UK
Dover has replaced Michael Lawless, who left the business earlier this month
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WhitepapersThe Grocer’s Guide to Free-From and Plant-Based supplement
The free-from and plant-based categories are becoming increasingly mainstream. With free-from sales breaking the £2bn barrier for the first time and three quarters of households trying plant based meat free alternatives, brands are pulling out the stops to meet consumer demand and create appealing new innovations.
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NewsASA rejects Morrisons’ claim over Iceland turkey crown comparison
Morrisons claimed the ad was misleading because Iceland’s turkey crown was frozen and of lower quality than its own
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Comment & OpinionHow brands are navigating the minefield of advertising during coronavirus
Some brands have stopped all activity, while others are making a concerted effort to advertise ethically
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Comment & OpinionTesco shows dedication with new Food Love Story
A fast-becoming-familiar mobile phone montage features people making food ‘for’ loved ones
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NewsBooths launches push to support artisan cheesemakers
The #supportartisancheese campaign aims to help local producers hit by the coronavirus lockdown