All Marketing articles – Page 129
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NewsBrewDog blasts ASA after carbon-negative ads banned
A complainant challenged wether the text was offensive and innapropriate for display in a medium where it could be seen by children
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NewsTesco releases tongue-in-cheek coronavirus 2020 Christmas ad
Tesco has opted for a humorous take on its festive ad this year
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Analysis & FeaturesLidl’s Christmas ad mocks the schmaltz of rivals’ campaigns
The ad includes an undisguised dig at Aldi’s Kevin the Carrot
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Comment & OpinionPepsi Max rappers take on the festive clichés
Pepsi Max likes to underline its outsider cred at Christmas time, hence this ad dedicated to undermining festive clichés
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NewsJohn Lewis Christmas ad launched with kindness theme
The two-minute ad features various scenes of people helping one another
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Promotional FeaturesSafety, ease and joy - the secret to future-proofing grocery during lockdown and beyond
The Covid-19 pandemic has turned Maslow’s hierarchy of needs on its head. Can retailers now rekindle brand loyalty by focusing on shifting consumer and digital trends?
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WhitepapersTrends that are driving growth in the biscuit category
With a household penetration of almost 100% ( Kantar WorldPanel, August 9th 2020) biscuits are a staple for the majority of shoppers. What’s more, despite changing shopping habits, this year has seen continued growth within the biscuits category.
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Comment & OpinionDigital connections will prove festive differentiatiors
Christmas will come a month early for many grocers this year, says Miya Knights, head of industry insights at Eagle Eye
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NewsOnline HFSS ad ban an ‘economic disaster’ warn industry leaders
The government has launched a consultation on the proposals today
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NewsMorrisons gets festive with Dua Lipa for new advert
The Morrisons ad will also feature before the pop star’s online streaming event Studio 2054
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NewsM&S to donate £2m to charity as part of celebrity-led Christmas campaign
The upmarket retailer has kicked off this year’s festive campaign with a minute-long ad voiced by actress Olivia Colman
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Comment & OpinionMcCoy’s stages wrestling match to prove tortillas’ strength
McCoy’s is looking to reassure shoppers that tortilla chips don’t have to be triangular
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NewsJim Broadbent plays Santa Claus in Aldi Christmas ad
The ad picks up where Aldi’s Top Gun-style teaser ended, with Kevin the Carrot plummeting to Earth after falling out of a plane
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Comment & OpinionSometimes the best ideas to grow your brand aren’t the most exciting
It’s good to yearn for new and innovative ideas but the tried and tested methods still hold sway, says Jeremy Garlick, partner at Insight Traction
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NewsAsda promises an EDLP Christmas with new campaign
The ad aims to get across the message that customers can still make the most of the season even if they’re spending more time at home
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NewsAldi’s Kevin the Carrot back in Top Gun-style Christmas ad
Aldi has kickstarted its latest Christmas campaign with a 40-second ‘teaser’ ad, inspired by Top Gun
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NewsGeary’s Bakery plays up craft credentials with Jason’s overhaul
It is looking to reinforce its sourdough credentials with the new look
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NewsJohn Lewis Christmas ad to focus on food poverty
JLP has partnered with food redistribution charity FareShare and family support organisation Home-Start
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Comment & OpinionThatchers gets emotional with family campaign
“Family eh? Can’t live with ‘em, can’t do without them.” It’s an uninspiring cliché with which to begin
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Analysis & Features10 of the most memorable yoghurt adverts throughout the ages
To mark this year’s Dairymen special, we delve into the archives to find the most iconic yoghurt ads