All Marketing articles – Page 132
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Comment & OpinionWhy grocery retailers should sign up to British Food Fortnight
Whether you’re involved in a national supermarket chain or own a local greengrocer, this event is your chance to reach out to new customers and improve your relationship with existing ones
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NewsKerry adds new Strings & Things duo targeting summer of sports
Kerry Foods is looking to capitalise on sports this summer with its new themed NPD
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NewsUncle Ben’s name ditched as Mars unveils Ben’s Original rebrand
It comes after frequent accusations of racism against Uncle Ben’s logo and name
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NewsOcean Fish aims to net Brits with GB-caught Hook, Line & Sinker fish brand
The Cornish fishing and processing company said it hopes to reduce the distance between net and plate
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NewsAldi complaint over Tesco ‘price match’ ad rejected by watchdog
Aldi complained about a Tesco press ad which appeared last July, as the UK’s biggest supermarket ramped up its latest marketing assault on the discounter
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NewsBurts Snacks partners with Royal National Lifeboat Institution for on-pack promo
The partnership will be supported by a £1m marketing campaign including an ‘exciting NPD pipeline’
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NewsIceland launches £5 pizza and booze meal deals for the Euros
A fiver buys two pizzas with either sides and dessert or drinks
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NewsAlpen unveils £2m brand refresh with ‘Up & Alpen’ TV campaign
The Weetabix-owned brand has been given a new-look pack designed to celebrate “its rich heritage”
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Comment & OpinionProposed restrictions on junk foods throw up more questions than answers
Suppliers and industry bodies are demanding clarity from government on the affected categories
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Comment & OpinionStrange timing for Kopparberg’s high-five history
It seems summer has arrived, and with it the season’s traditional cider adverts
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NewsViolife targets summer gatherings with launch of vegan BBQ Pack
The dairy alternatives brand has included three of its products in the box
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NewsYoplait unveils ‘Moments of Gold’ Olympic marketing push
The £2.4m campaign follows Yoplait’s deal to sponsor the British Olympmic team earlier this year.
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NewsYoung’s Seafood unveils ‘Masters of Scampi’ marketing campaign
The supplier is celebrating 75 years since it played a role in the invention of scampi
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NewsBlue Skies appoints Reggie Yates as creative director
The partnership will see Yates produce two films on the provenance of Blue Skies’ ice cream
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Comment & OpinionInventive ‘new Lynx effect’ ad smells optimistic
Lynx is hoping to persuade us that getting all up in the olfactory systems of our peers is once again desirable
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NewsYazoo rolls out 100% recycled packaging with ‘easy peelable sleeves’
The new packaging would save Yazoo using over 32 million kilograms of non-recycled plastic, it said
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NewsNisa launches digital marketing platform to drive sales over summer
Insights, promotional plans, ranging advice, planograms and campaign material for the summer will be offered to retailers on a password-protected platform
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NewsHeinz eyes gut health trend with new brand The Fermentologist
The fmcg giant has registered the brand with the IPO under a number of food and drink classes
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NewsUnilever joins challenger brands in signing affordable healthy food manifesto
The manifesto, led by young person’s healthy food promotions app Smash, sets out the signatories’ aim to use pricing and promotions to increase take-up of ’balanced options’
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NewsPlant-based industry welcomes withdrawal of ‘anti-competitive’ EU law proposal
The dairy industry also welcomed the move, claiming the AM171 text had been altered in an inter-EU trilogue last week