All Marketing articles – Page 127
-
Comment & OpinionWhat Aesop’s wind and sun parable means for retailer media spending
To attract marketing investment, retailers need to make it a positive investment choice, says Matt Lee, MD at Capture
-
Comment & OpinionFootballers help Coke warm fans’ hearts
Coca-Cola has hit upon a nice way to cheer up some fans
-
NewsCostcutter promotes everyday value with new promotional campaign
The ‘Shop local for everyday value’ campaign features discounts across leading brands including Walkers, Coca-Cola, Robinsons and PG Tips
-
Promotional FeaturesFive reasons why grocers should digitise print marketing – a case study
Find out how Lidl Ireland reported a 10X return on ad spend and a 2.3% increase in overall turnover by digitising its weekly promotional leaflets
-
ProfilesMy food & drink job: Ellie Wilkins, design and marketing associate, Creative Nature
Ellie’s role combines her love of good food with her passion for design
-
NewsLinda McCartney’s gives its packs a makeover
It hopes the new look will make it easier for shoppers to find the products on shelf
-
Comment & OpinionGrocers are leaving a huge growth opportunity untapped: digital advertising
There is profitable opportunity in thinking about customers as audiences, says Tim Mason, CEO of Eagle Eye
-
NewsMorrisons snaps up Sainsbury’s brand mentor Rachel Eyre as new marketing chief
Eyre will join the retailer in early 2021
-
Analysis & FeaturesSocial media boycotts: how has fmcg faced up to Facebook?
Fmcg brands have reacted strongly to Facebook’s failures to address hateful content. How has Facebook responded? And has it made a difference?
-
Comment & OpinionKellogg’s animation offers reassurance and optimism
The phrase ‘back to school’ always used to give the summer holidays a hint of melancholy
-
NewsSainsbury’s rewards customers with Nectar points for buying fruit and veg
Shoppers can earn hundreds of points through The Great Big Fruit & Veg Challenge, which launched on 7 September
-
Comment & OpinionWalkers gives it large with Wotsits Giants campaign
The ad for the lengthier, more girthsome snacks plays on their priapic qualities
-
WhitepapersWhat is driving the growth of UK coffee sales?
The UK is a nation of coffee lovers. Whether it’s soluble, capsules or roast and ground, coffee is often the first drink of the day for millions of Brits every morning. Now, approximately 30 billion cups of coffee are consumed in the UK each year, 70% of which was bought at retail and consumed at home. And with in-home worth £1.6bn, growing +9.8% YTD and bought by 87% of UK households, coffee still has great potential to stimulate retail sales.
-
NewsPret launches coffee subscription scheme for £20 a month
‘YourPret Barista’ will allow customers to have up to five barista-prepared drinks a day for £20 a month
-
NewsRoberts Bakery unveils TV ad to tempt millennials to wrapped bread
It’s being used as a launch platform for Roberts’ new six-strong breakfast-inspired snacking range
-
Comment & OpinionWhy sponsoring Great British Bake Off 2020 is a hole in one for Aldi
The deal will feed three key metrics Aldi wants to drive: its Britishness, quality and range
-
NewsAldi takes over as sponsor for new series of The Great British Bake Off
The discounter hopes to underpin its quality credentials as sponsor of the 11th series of the show
-
NewsCamden Town Brewery launches ‘drinkable’ Hells TV ad
Camden Town is giving away 90,000 cans of its beer to viewers who scan a QR code on their television screen
-
Comment & OpinionKerrygold slathers on the nostalgia in cheesy butter ad
Kerrygold is back on our screens, with an ad that supposedly plays up the brand’s grass-fed cred
-
NewsYeo Valley brings back organic logo to packs
The move is part of a major new marketing push to promote its links to sustainable farming