All Marketing articles – Page 127
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WhitepapersBusiness behaving badly: what makes Brits want to ditch their provider?
Six in ten Brits (62%) like it when companies have a moral message – but three in ten 30%) think they treat ethics and sustainability like a fad.
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NewsBirds Eye looks to ‘change perception’ of frozen veg with Steamfresh overhaul
The range will carry a ‘simplified’ design that will underline the nutritional benefits of steamed veg
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NewsAldi reacts to Tesco’s Price Match marketing with counter-offensive
Aldi has hit back with direct price comparisons in a series of press and social media ads
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NewsTena to kick off #Ageless TV push featuring women over 50
The campaign will launch tonight with an advert directed by movie-maker Yorgos Lanthimos
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NewsSeven Brothers gives craft beer portfolio ‘clearer and cleaner’ look
The overhaul made the cans “more recognisable as Seven Brothers”, according to the brewer
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NewsAccolade Wines backs relaunched Hardys brand with £5m investment
The new campaign is titled ‘Certainty in an Uncertain World’
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Comment & OpinionGatorade’s GOAT Camp is a fun fantasy world for sporty types
Welcome to GOAT Camp. No, it’s not a petting zoo filled with adorable billies and nannies
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NewsLactalis renews Président Come Dine with Me sponsorship deal
Président ads will play at the start of each episode until the end of March, and in September, November and December
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ProfilesMy food & drink job: Veronica Carton, marketing executive, Freixenet Copestick
Veronica’s role can include anything from running an event to dressing up as a pumpkin
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Comment & OpinionMarketers have yet to seize the opportunity of ‘through the line’ communication
Retailers and brands are swimming in consumer data, yet struggling to know what to do with it, says Tim Mason, CEO of Eagle Eye
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Comment & OpinionOur Goodness Issue is full of inspiring tales showcasing the ‘good’ in grocery
in these challenging times, it’s important not only to #bekind but to #dogood
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NewsTV ads for food and drink still dominated by HFSS products finds new research
Nielsen analysis found almost half of all food adverts shown during September 2019 on ITV1, Channel 4, Channel 5 and Sky1
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Comment & OpinionAldi ad gives doubting Ann the third degree
Aldi’s new ad kicks off by introducing us to Ann, who we’re immediately told ‘doesn’t like Aldi’
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NewsPukka teams up with Marston’s for Steak & Ale pie
It has reformulated the pies with Marston’s Pedigree amber ale
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NewsPukka Pies sales rise after ramped-up marketing activity
Several advertising and marketing campaigns run during the year have bared fruit, boosting the pie manufacturer’s sales almost 7%
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Comment & OpinionStep by step: how to un-cancel your fmcg brand on Twitter
So your food brand has been cancelled and your mentions have turned into an evil hate swamp. What now?
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NewsAldi targets doubters with new ‘like’ TV advertising campaign
The ad sees the return of great Grandmother Jean, who first appeared in an Aldi ad in 2011
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NewsCooks & Co rolls out new-look ingredients range
The new look has rolled out on its full range of ingredients, which includes antipasti, oils, vinegars, mushrooms and canned foods
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Comment & OpinionRichmond ad’s fancy food photography is bang(er) on
Fancy photography and clever camerawork is nothing new in food advertising
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NewsGreggs gifts Stormzy ‘Concierge’ card in Twitter stunt
In a publicity stunt for the bakery chain on Twitter, Stormzy today announced his new “Greggs black card”