All Marketing articles – Page 123
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NewsJim Broadbent plays Santa Claus in Aldi Christmas ad
The ad picks up where Aldi’s Top Gun-style teaser ended, with Kevin the Carrot plummeting to Earth after falling out of a plane
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Comment & OpinionSometimes the best ideas to grow your brand aren’t the most exciting
It’s good to yearn for new and innovative ideas but the tried and tested methods still hold sway, says Jeremy Garlick, partner at Insight Traction
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NewsAsda promises an EDLP Christmas with new campaign
The ad aims to get across the message that customers can still make the most of the season even if they’re spending more time at home
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NewsAldi’s Kevin the Carrot back in Top Gun-style Christmas ad
Aldi has kickstarted its latest Christmas campaign with a 40-second ‘teaser’ ad, inspired by Top Gun
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NewsGeary’s Bakery plays up craft credentials with Jason’s overhaul
It is looking to reinforce its sourdough credentials with the new look
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NewsJohn Lewis Christmas ad to focus on food poverty
JLP has partnered with food redistribution charity FareShare and family support organisation Home-Start
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Comment & OpinionThatchers gets emotional with family campaign
“Family eh? Can’t live with ‘em, can’t do without them.” It’s an uninspiring cliché with which to begin
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Analysis & Features10 of the most memorable yoghurt adverts throughout the ages
To mark this year’s Dairymen special, we delve into the archives to find the most iconic yoghurt ads
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NewsGousto partners with Marmite on limited-edition recipe range
Source: Gousto Recipes include Marmite Teriyaki Popcorn Tofu & Sticky Rice and Marmite Pineapple Pizza Marmite is partnering with Gousto to include the spread in a selection of seven limited-edition recipes. The recipes offer “umami twists to much-loved dinner classics” and have been created by Gousto chefs. ...
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Comment & OpinionJack Daniel’s serves up a rush of satisfaction
Jack Daniel’s new ad begins, not unexpectedly, with a bartender pouring a serve of JD over ice
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NewsVeg Power campaign appeals for more support from suppliers
Veg Power has set out an ambition for every child aged two to 19 to eat one more portion of vegetables every day
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NewsKP revamps Popchips and slashes packaging
Production is being moved to KP’s Leicestershire facility
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Comment & OpinionGeo-targeted media is perfect for a nation in different phases of lockdown
When we know the specific details of each region’s situation, we can carefully target using niche messaging, says Matt Lee, MD at Capture
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NewsFox’s to undergo multimillion-pound rebrand following sale to Ferrero
It comes a matter of weeks after it was revealed Fox’s was to be offloaded to Ferrero in a £246m deal
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Comment & OpinionEstrella Damm underlines ocean commitment with moving dance
The underwater ad, called ‘Soul’, aims to reinforce the brand’s commitment to protect the oceans
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NewsPromise Gluten Free links with Made in Chelsea star for 'biggest ever' campaign
It has partnered with TV personality Louise Thompson on its “biggest ever” marketing campaign
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NewsEast London Liquor Co unveils stripped-back rebrand to challenge ‘craft gin facade’
The distillery is asking why shoppers are paying ‘over the odds’ for a bottle of quality gin
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Comment & OpinionThe Black Farmer makes a powerful statement
The Black Farmer, led by Wilfred Emmanuel-Jones, is marking Black History Month with a short film
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NewsTesco links with brands for Clubcard Prices advertising blitz
Unilever, McCain and Dr Oetker were all involved in the creation of an ad break takeover on ITV
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Guide ToThe Grocer Guide To Snacking & Food On The Go
With snacking becoming more mainstream, consumers’ key purchasing motivations are increasingly varied and the category remains vibrant and challenging. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.