All Marketing articles – Page 123
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Comment & OpinionResistance is futile as tighter HFSS legislation looms for food companies
The need to be a healthier nation is not going to go away. So the industry is wasting its time trying to halt HFSS plans, says Gary Pope, CEO of Kids Industries
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Analysis & FeaturesTop Campaigns 2020: how Tesco topped our table… with a safety video
What did Tesco do to make its messaging the most effective of the year?
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Analysis & FeaturesTop Campaigns: the 50 best brand adverts of 2020
From fraughtly shouting fruit bowls to frozen fish shavings, ad makers have had to cook up new ways of catching the eyes of locked down consumers this year, here’s our pick of the best
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NewsGalaxy given overhaul after a disastrous year for sales
Galaxy has been given a new look Mars said would “modernise the brand for a new era”
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NewsMore teenagers exposed to junk food ads online than on TV, research claims
Nearly nine out of 10 teenagers have been exposed to junk food ads on social media, according to Cancer Research UK
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Comment & OpinionCanine Snoop Dogg stars in Just Eat seasonal smash
‘Did somebody say Just Eat?’ Rapper Snoop Dogg is behind one of the year’s wiggliest earworms
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NewsJohn Lewis Partnership to stream live festive fundraiser
Viewers will be encoaraged to donate to Home-Start and FareShare throughout the event
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Promotional FeaturesFacebook and the Trussell Trust: driving support for a hunger-free future
Hear how Facebook and the Trussell Trust are working together to increase awareness of and help end the national poverty crisis this winter
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Comment & OpinionIt’s a golden age for challenger brands with small budgets to reach consumers
Even without expensive awareness campaigns, brands can influence potential customers with precise, accurate and relevant proximity marketing, says Matt Lee, MD at Capture
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NewsLidl rapped by ASA over pricing claims
The ads have been ruled misleading following a complaint from Aldi over claimed rrps
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NewsYouGov data reveals most effective Christmas advert of 2020
Aldi, M&S, Asda, Lidl and Sainsbury’s all saw their festive ads push their brands into the top 15 ranking last month
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NewsMüller enters partnership with Asda for yoghurt aisle takeover
The year-long tie-up sees Müller video screens installed above Asda yoghurt aisles
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NewsCoca-Cola launches "strategic" review of its global creative media
It will include a full review of its media, creative planning and buying practices
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NewsHellmann’s partners with Animal Crossing game to raise money for FareShare
The mayonnaise brand has created its own virtual Island in the hit video game, and is inviting players to explore it
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Comment & OpinionAmbrosia’s cute mole takes to the skies of Devon
Ambrosia’s cute creature breaks through the soil to catch a passing balloon and embark on an unexpected aerial tour of Devon
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Promotional FeaturesLocation, location, location: why targeting customers 10 minutes before they enter your store is so crucial
Reaching shoppers with digital OOH marketing during the ‘final mile’ of their journey presents a major opportunity for both retailers and brands alike, writes Waze UK country manager Ruairidh Roberts
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NewsLidl offers £10 off £40 of shopping in Christmas voucher promotion
The vouchers are due to appear in national newspapers this week and will be valid until 18 December
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NewsKY Jelly to rebrand as Kynect as it targets 30-plus ‘sex neglectors’
It said its new name would “communicate intimacy and connection”.
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NewsVisa launches Christmas campaign supporting local retailers
The campaign is backed by research suggesting £3.80 of every £10 spent with local businesses is retained in the community
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Comment & OpinionPG Tips moppet plays up biodegradable teabags
PG Tips is hitting consumers where it increasingly seems to hurt with this ad