All Marketing articles – Page 121
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Comment & OpinionLetters: brands must enable tactful and resonant marketing during this pandemic
As we continue to live and work through this pandemic, ‘normal’ has a new definition
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Comment & OpinionThree ways supermarkets can stop shoppers stockpiling
Retailers ought not to limit the amount of items people can buy, says behavioural science academic Patrick Fagan
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Analysis & FeaturesHow to pitch stories to The Grocer right now
Covid-19 has changed priorities in newsrooms everywhere. Here, editor Adam Leyland explains what you need to know to secure coverage in The Grocer in this new environment
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Analysis & FeaturesHow should brands communicate in the coronavirus crisis?
Fmcg is one of the few categories expected to keep communicating with shoppers in the Covid-19 crisis. But how to avoid seeming opportunistic or crass?
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Comment & OpinionVanish brings the outside in with grubby parade
The latest ad for Vanish might well end up capitalising on a certain anxiety around cleanliness
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NewsCo-op drops original Easter ad campaign to support FareShare
Co-op said the ad pays tribute to the local heroes who are playing their part in feeding the nation during the coronavirus crisis
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NewsSt Pierre overhauls packaging and wins Tesco listing
It said the new look celebrated the brand’s ‘rich French heritage’
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Analysis & FeaturesCoronavirus information ads: who did it best?
Supermarkets haven’t just fed us during the pandemic – they’ve also scrambled to produce ads reassuring the public. So how do their efforts compare?
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WhitepapersFind out why plant-based & dairy-free is set for even more explosive growth
Plant-based eating has undeniably been the defining consumer trend of the past 12 months. Sales of plant-based & dairy-free – the single biggest part of the fast-growing plant-based universe – have hit £454 million, with a whopping £57 million added last year alone. But this hasn’t happened overnight. This category has grown by a phenomenal 140% in the last six years , and the great news is that we’ve still only just scratched the surface.
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NewsFacebook links with retailers to create social distancing guide for shoppers
The social media ads show how consumers should follow government guidance in stores
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Comment & OpinionAsda wheels out Burnley to offer reassurance and clarity
The big four have all come up with ads addressing the new rules of shopping
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NewsPrésident takes aim at quality convenience with diced goat’s cheese
The ‘mild and creamy’ Goat’s Cheese Cubes go on sale in Waitrose from 1 April
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WhitepapersGet your free future of food & drink report
As consumers, we’re constantly told one of the most effective ways to reduce carbon emissions is through adapting our diet. With more brands introducing plant-based ranges and sustainable packaging, it’s becoming ever-easier to make sustainable choices. But are consumers really ready to commit to change and will they put their money where their mouth is?
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Comment & OpinionUS food delivery company DoorDash gets behind restaurants
We’re going international for this week’s ad of the week
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NewsBoursin adds Inspiration range of spiced soft cheeses
The Bel-owned French cheese brand said the NPD would tap into trends for global cuisine…
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Comment & OpinionHow to communicate with consumers in a time of crisis
Empathy should be your brand’s first port of call, says Tamara Littleton, CEO of The Social Element
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NewsCoronavirus: food and drinks brands hit the pause button on NPD and marketing plans
The brands said they were focusing their attention on giving back and supporting those who needed help
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ProfilesMy food & drink job: Hal Atkinson, marketing executive, Bells of Lazonby
Hal started his marketing career in pharmaceuticals but enjoys the more creative nature of food & drink
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Comment & OpinionRetailers and fmcg brands must avoid a future rooted in promotions
After retreating from promotions, McDonald’s boasted its best growth in a decade, says Mike Campbell, head of effectiveness at Ebiquity
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NewsTesco records grocery’s biggest advertising budget of 2019 as Sainsbury’s hikes spend
Meanwhile Morrisons dropped from fourth to seventh after its spend fell by more than 21.2%