All Marketing articles – Page 117
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NewsVisa launches Christmas campaign supporting local retailers
The campaign is backed by research suggesting £3.80 of every £10 spent with local businesses is retained in the community
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Comment & OpinionPG Tips moppet plays up biodegradable teabags
PG Tips is hitting consumers where it increasingly seems to hurt with this ad
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NewsGousto cannot claim packaging is ‘100% plastic free and recyclable’ after ASA ruling
Gousto made the claims in multiple blog posts on its website introducing the new ‘Eco Chill Box’ earlier this year
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NewsCaptain Birdseye unveils Shipshape beard kit for ‘ruggedly handsome’ men
The beard kit is said to be for those seeking to emulate the ‘immaculate’ look of the bewhiskered Captain
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NewsSinging brothers channel Oasis in new Co-op Christmas advert
The first advert appeared in mid-November, highlighting the retailer’s pledge of doubling the amount of money it gives back to communities
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NewsTesco signs up to Lifebuoy Soaper Heroes hand hygiene campaign
It hopes to educate two million primary school children on hand hygiene
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Comment & OpinionVinnie Jones upends pretentious perfume ads for Brut
If there’s a Christmas ad cliché more prevalent than the touchy-feely supermarket campaigns so crisply lampooned by Lidl this year, it’s the pretentious perfume ad
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NewsBirds Eye and Aunt Bessie’s team up with Asda for frozen aisle ‘takeover’
The in-store activity has seen the brands re-merchandise freezer sections at 10 Asda sites
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NewsMajor supermarkets staging prime-time ad break takeover in stand against racism
Aldi, Asda, Co-op, Iceland, Lidl, M&S, Sainsbury’s, Tesco and Waitrose are working together after a Sainsbury’s Christmas ad featuring a black family was met with racist comments on social media
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Comment & OpinionFood industry faces a tough fight against Johnson’s HFSS ads crackdown
Public opinion is likely to be on Johnson’s side, so the industry must make clear, factual arguments
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NewsGrocer Gold Store Manager of the Year stars in Morrisons ad campaign
Joanne Bennett-McNally, store manager of Morrisons Widnes, takes centre stage in the ad
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NewsIceland marks 50th anniversary with hour-long documentary on chain’s history
The 55-minute YouTube video sees Iceland ‘dip into the archive and piece together the history’ of the business
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Comment & OpinionIt’s a tough year to strike a suitable Christmas ad tone
The retailers’ festive campaigns are out – some are tugging at our heartstrings while others are poking fun at the year we’ve had. So who’s got it right?
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Comment & OpinionPizza Hut’s choir sings praises of its Christmas treat
Pizza Hut deserves props for not taking its Christmas ad too seriously this year
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Analysis & FeaturesCreative Challenge: can milk be futureproofed?
Gen Z just isn’t buying milk, with some even calling it evil. So we tasked creative agency Zak to come up with a brand that breathes new life into the white stuff
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Analysis & FeaturesChristmas ads reviewed: who is the overall winner of 2020?
Retailers have had a challenge getting the tone right this year. Our expert panel decides who’s done it best
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NewsSainsbury’s Christmas ad campaign focuses on nostalgic festive memories
The supermarket unveiled the first of three adverts over the weekend
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Comment & OpinionStartups have a rare opportunity to snap up Christmas TV airtime for cheap
Rather than having a digital-first approach, these brands have a chance to develop ideas that work across online and offline channels, says Josh Clarricoats, managing partner at Hell Yeah
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NewsBrewDog blasts ASA after carbon-negative ads banned
A complainant challenged wether the text was offensive and innapropriate for display in a medium where it could be seen by children
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Guide ToThe Grocer Guide To Soft Drinks
Covid-19 has shaken up the soft drinks market this year with both key challenges and opportunities emerging. The sector has also seen a flurry of new trends emerging over the past year with key consumer demands including the rise of health, good deals, mixability. These will need to be addressed in the next 12 months. This supplement will give you meaningful insights and industry comment along with an overview of the trends that consumers are buying into.