All Marketing articles – Page 114
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NewsAlpen unveils £2m brand refresh with ‘Up & Alpen’ TV campaign
The Weetabix-owned brand has been given a new-look pack designed to celebrate “its rich heritage”
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Comment & OpinionProposed restrictions on junk foods throw up more questions than answers
Suppliers and industry bodies are demanding clarity from government on the affected categories
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Comment & OpinionStrange timing for Kopparberg’s high-five history
It seems summer has arrived, and with it the season’s traditional cider adverts
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NewsViolife targets summer gatherings with launch of vegan BBQ Pack
The dairy alternatives brand has included three of its products in the box
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NewsYoplait unveils ‘Moments of Gold’ Olympic marketing push
The £2.4m campaign follows Yoplait’s deal to sponsor the British Olympmic team earlier this year.
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NewsYoung’s Seafood unveils ‘Masters of Scampi’ marketing campaign
The supplier is celebrating 75 years since it played a role in the invention of scampi
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NewsBlue Skies appoints Reggie Yates as creative director
The partnership will see Yates produce two films on the provenance of Blue Skies’ ice cream
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Comment & OpinionInventive ‘new Lynx effect’ ad smells optimistic
Lynx is hoping to persuade us that getting all up in the olfactory systems of our peers is once again desirable
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NewsYazoo rolls out 100% recycled packaging with ‘easy peelable sleeves’
The new packaging would save Yazoo using over 32 million kilograms of non-recycled plastic, it said
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NewsNisa launches digital marketing platform to drive sales over summer
Insights, promotional plans, ranging advice, planograms and campaign material for the summer will be offered to retailers on a password-protected platform
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NewsHeinz eyes gut health trend with new brand The Fermentologist
The fmcg giant has registered the brand with the IPO under a number of food and drink classes
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NewsUnilever joins challenger brands in signing affordable healthy food manifesto
The manifesto, led by young person’s healthy food promotions app Smash, sets out the signatories’ aim to use pricing and promotions to increase take-up of ’balanced options’
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NewsPlant-based industry welcomes withdrawal of ‘anti-competitive’ EU law proposal
The dairy industry also welcomed the move, claiming the AM171 text had been altered in an inter-EU trilogue last week
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NewsWholesaler Turner Price launches ‘UK’s first foodservice marketplace’
The family-owned business has worked with Mirakl – which powers marketplaces for Carrefour, Auchan and Kroger among others
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Comment & OpinionOatly’s blockbuster IPO is a sign of both plant-based appetite and its skill as a brand
Oatly is well-positioned to continue benefiting from its category boom and current trends around a more plant-based, sustainable diet and lifestyle, says Sairah Ashman, global CEO at Wolff Olins
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NewsJust Eat jingle UK’s most ‘likeable and memorable’, index finds
The food courier company’s ‘Did somebody say Just Eat?’ sound signature ranked highest based on a variety of metrics
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NewsCamden Hells Lager launches beer 'recall' to educate on its brewing process
Consumers who find one of the 50 ‘inferior’ beers will be compensated with a year’s supply of Camden Hells Lager
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NewsLidl sponsors ITV’s The Masked Dancer with its own masked character
In show idents, a dancer in a goose costume will challenge the audience to guess who they are using clues related to Lidl products
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Comment & OpinionVO5’s balding bloke takes unusual approach to haircare advertising
Ads for haircare products tend to be populated by models with flowing locks
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NewsVegan liquid egg substitute Crackd to make big four and TV debut
The brand will roll into Morrisons next week ahead of its first TV campaign from mid-June