All Marketing articles – Page 114
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Comment & OpinionFake meat brands need to find their own language to create a culinary identity
Once you find new ways to show and tell shoppers about taste, texture and more, you can define a category, says Olaf van Gerwen, co-founder, Chuck Studios
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NewsAsda reveals new tagline in autumn advertising campaign
Campign will feature the strapline ‘Get the Asda price feeling’
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NewsAB InBev trials new online advertising tech from Playrcart
Banner adverts for Corona beer are now live, which allow internet users to select quantities of 18-bottle crates
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NewsDeliveroo’s supermarket partners star in new ad campaign
Waitrose, Aldi, Morrisons, Sainsbury’s and Co-op star in the ad
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Analysis & Features10 of the most memorable cheese adverts throughout the ages
What do animated cows, cheeky elves and pole dancing factory workers have in common? They’ve all been used to advertise cheese
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Comment & OpinionClaudia Winkleman flies the flag for Cannaray’s CBD ‘revolution’
With such a new category to plug, CBD brand Cannaray is wisely playing it straight with its first TV ad
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NewsGlebe Farm Foods takes swipe at Oatly with cheeky social media ad
The Cambridgeshire-based oat specialist won a High Court battle against the plant-based giant earlier this month
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Guide ToThe Grocer Guide To Christmas
Christmas 2021 looks to be a very different proposition to last year, with indulgence and celebration on the cards, as family and friend reunite once more. Find out how suppliers are ramping up their activity to comply with those ambitions.
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NewsZapp to operate on-site dark store at London music festival
The store will operate as an on-site click & collect service rather than couriering goods to festival-goers
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Comment & OpinionJohn West makes healthy point with energetic teen
Its new ad is certainly a departure from the traditional world of seafood advertising
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NewsCoca-Cola launches personalised cans on DTC site
The personalised cans cost £5 with free delivery in around five days
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Comment & OpinionAHDB’s ad victory is a big win for British meat and dairy
Switching to a 100% plant-based diet won’t necessarily bring the benefits to health and the environment we crave
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NewsM&S sees weekly sales rise in ‘Cooking with the Stars’ ingredients
M&S Food has registered a spike in sales for items featured on each episode of the ITV show
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NewsASA rejects complaint against AHDB red meat and dairy advert
The £1.5m campaign, which promoted the health benefits of red meat and dairy, attracted 487 complaints from pro-vegan groups
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Comment & OpinionIt’s no joke: Yoplait caught on hop by comedian over Yop plastic pack shift
A commendable move, certainly. But one rendered less so by the fact Yoplait was seemingly strong-armed into the change by comedian Joe Lycett
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NewsCo-op advertises soft plastics recycling scheme outside rival stores
Co-op is hoping to communicate that its recycling scheme accepts plastic purchased in any shop
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Comment & OpinionBrewDog mixes witty whimsy with powerful environmental message
Like many a ‘punk’ outfit gone mainstream, BrewDog is looking to appeal to a wider audience
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NewsWalkers celebrates local restaurants with four limited-edition flavours
A supporting on-pack promotion will offer shoppers a £5 discount at over 3,000 participating restaurants
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NewsBurton’s Biscuits enters out of home with foodservice division
The new operation would look to increase listings and distribution while supporting existing customers, said Burton’s
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NewsIceland recruits Timmy Mallett to push ‘retro’ lolly range in online videos
The ‘zany’ 1980s kids’ TV host will taste and rate Iceland’s exclusive range of ‘retro sweet shop favourites’