All Marketing articles – Page 114
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Analysis & FeaturesWeetabix + Beanz: how the explosive social media campaign unfolded
How did Weetabix set about breaking the internet? Was it planned – or just a stroke of social media magic?
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Comment & OpinionColonel Lineker helps answer Walkers’ KFC question
“KFC flavoured crisps: it’s a no-brainer.” Walkers’ latest ad begins with a bold statement, which it then wittily interrogates
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Analysis & FeaturesFive western food brands selling products via livestream
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it
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Analysis & FeaturesLivestreaming: will UK fmcg get in on the Asian foodie shopping craze?
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
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Guide ToThe Grocer Guide To Hot Drinks & Cold Brew
The events of 2020, particularly the Covid-19 pandemic, has resulted in brands adapting to this new climate of uncertainty in the hot drinks and cold brew sector.
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NewsSainsbury’s raised some of its prices to ‘match’ Aldi
Analysis by The Grocer has revealed eight products in Sainsbury’s ’Aldi Price Match’ campaign that got more expensive
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Comment & OpinionFmcg marketers should prepare for a world without third-party cookies
The removal of third-party cookies should bring back an emphasis on diversity in the marketing approach, says Matt Lee, MD at Capture
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NewsGok Wan to star in first Itsu TV advert as sales prosper
Itsu’s first TV advert follows ‘record’ growth in supermarkets last year
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NewsLidl becomes sponsor of Channel 4’s Sunday Brunch
The discounter plans to use its social media channels to showcase how Lidl’s ingredients can be used to make recipes from the Sunday morning show
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NewsOcado delivering worst ‘digital experience’ of major supermarkets, survey finds
Among Ocado shoppers, less than a third (31%) rated their digital experience as good and only 14% deemed it exceptional
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NewsWeetabix sales surge following baked beans social media post
A divisive post showing the cereal bars slathered in baked beans went viral last week
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Comment & OpinionGalaxy’s dancing fabrics showcase brand’s new look
We’ve become accustomed to extravagant Galaxy ads positioning it as a luxurious, relaxing treat
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NewsSainsbury’s Aldi Price Match is ‘really taking on Tesco’
The campaign has been widely interpreted as a defensive strategy
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Analysis & FeaturesMarketing: How fmcg brands are taking gaming to another level
The increasingly sophisticated world of online gaming and its ever-growing popularity is giving fmcg brands new advertising opportunities. So how are they getting gamers on board?
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NewsPersonal shopper app Beelivery planning TV advertising campaign
Beelivery has appointed Lindsay Ball to steer the push as marketing director
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NewsBig fall in HFSS advertising breaches ahead of proposed ban
The ASA discovered 27 ads for HFSS products on age-restricted websites in Q4
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Analysis & FeaturesThe eight golden rules of TikTok according to Little Moons
Little Moons marketing director Ross Farquhar shares what he thinks other brands should know before taking on TikTok
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Comment & OpinionLight touch helps Quorn sell sustainability and taste message
A boomer-era farmer and home cook pledge their allegiance to “meat and two veg”
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Comment & OpinionBlanket advertising bans will not deliver results on childhood obesity
The government’s own evidence estimates the proposed online HFSS ad ban would reduce a child’s calorie intake by just 2.84 calories per day, argues Stephen Woodford, CEO of the Advertising Association.
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NewsIGD plays up purpose as part of rebranding
As well as adopting a new blue and red ‘IGD’ logo, the organisation has renamed its two halves Commercial Insight and Social Impact