All Marketing articles – Page 118
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Comment & OpinionOcado ad is visually inventive and aurally annoying
An Ocado advert is a rare thing – and who’d have thought a year ago that it would require one?
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NewsChef Tom Kerridge to front new Hovis ad campaign
Premiering on 17 May on ITV, the advert will champion the brand’s new Bakers Since 1886 range
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NewsColman’s switches Meal Makers sachets to recyclable paper packs
The brand claims its new fully recyclable paper packaging will prevent 240 tonnes of landfill waste
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Comment & OpinionJunk food ad war is lost – now food and drink suppliers need clarity on the details
It’s easy to see why companies are confused and even more so why they are scared
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NewsMorrisons launches scheme to fast track ‘game-changing’ British suppliers on to shelves
The Growing British Brands programme comes after Morrisons CEO David Potts launched a “call to arms” in January for British food entrepreneurs
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NewsLynx gets major rebrand to appeal to gen Z shoppers
The brand has redesigned its packaging and launched a new sports range to ‘drive relevancy amongst the gen Z audience’
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NewsPeperami rebrands in bid to lure younger shoppers
The brand has redesigned its packaging to appeal to a ‘wider and younger demographic’
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NewsPortman Group rules against ‘Quickie’ wine brand over ‘demeaning’ artwork
A complaint against Quickie wine was made to the watchdog by a member of the public who argued it was sexist
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Comment & OpinionTaylors of Harrogate’s bride keeps things simple
Taylors has resumed on funny form with a new spot for its ground range
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Analysis & FeaturesCulture war: should British brands fly the union flag on packaging?
The newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear?
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NewsBerry Gardens snaps up Jessica Ennis-Hill for ‘category first’ push
The six-figure More Than Taste campaign will showcase the nutritional benefits of berries
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Comment & OpinionHow HFSS brands can stand out despite advertising restrictions
The handbook for how to navigate advertising restrictions has already been written, says Hannah Walley, head of media, insights UK, Kantar
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NewsMüller kicks off Müllerlight’s ‘biggest ever’ TV push
The advertising will feature athletes Katarina Johnson-Thompson, Laura Muir and Hannah Cockroft
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Comment & OpinionOptimistic Heineken promises ‘we’ll meet again’
Heineken proved smart and opportunistic with last week’s ‘Don’t drink and start a league’ social media spots
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NewsM&S sponsors new ITV celebrity contest ‘Cooking with the Stars’
The retailer jointly developed the show to boost its scratch cooking credentials
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Analysis & FeaturesNo rest for the WKD: SHS Drinks on 25 years of alcopops
WKD is 25 years young. It’s stayed relevant by moving with the times, and joining forces with Love Island, says SHS Drinks MD Marcus Freer
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WebinarsWatch: Little Moons explains how it mastered consumer profiling
It’s what fmcg marketing dreams are made of. One minute you’re a well-loved but niche brand with modest distribution; the next you’re going viral on social media, your sales are blowing up and retailers can’t get enough of you.
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NewsYakult pushes benefits of gardening in new marketing push
The fermented dairy drink’s Grow with Yakult campaign will give participants seeds for five Japanese vegetables
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Comment & OpinionNew York Bakery Co gives us a convincing evangelist in George
Welcome to bustling New York City. In a diner, we’re face-to-face with George