All Marketing articles – Page 118
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NewsGenie Drinks gets major rebrand and shifts kombuchas into cans
The changes would ‘radically’ shake up the brand’s on-shelf presence, said Genie
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Comment & OpinionMethod answers key question with spectacular New York clean-up
‘Future-friendly’ soap brand Method’s handsome advert resembles a kind of low-stakes disaster movie
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Analysis & FeaturesHow brands can navigate the junk food advertising ban
Restrictions on TV and online advertising of HFSS products are imminent, with the potential to do ‘huge damage’. So what are brands doing to stay visible to shoppers?
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NewsOn-demand grocer Getir signs sponsorship deal with Tottenham Hotspur
Last month Zapp signed as a sponsor of Chelsea FC,
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Analysis & FeaturesHow to spot greenwashing and why brands were caught out
Fmcg brands are under pressure to be green. That’s brought about a large number of dubious claims – but UK regulators are now getting on the case
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Comment & OpinionIrn-Bru’s cowboys kick off flavour debate
In its new ad, Irn-Bru explores the idea that its fans have opinions about its flavour
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Analysis & FeaturesHow to make your brand’s packaging stand out in online stores
Packaging design requirements for online sales differ from what’s needed to make them stand out on supermarket shelves. What do you need to know?
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Comment & OpinionWeetabix focuses on flavour with Melts campaign
Weetabix has created a chocolatey, indulgent cereal that’s also non-HFSS. Not that you’d know it from the ad
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NewsBirds Eye seeks to change perceptions of frozen fish with new TV ad
The frozen giant’s new campaign showcases its range and is set to feature across digital and in-store
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NewsWilton London passes £400k funding target
Wilton plans to use the funds to support new product and team development as well as acquisition marketing to bolster its e-commerce offering
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NewsWalkers targets health-conscious shoppers with calorie-focused campaign
The activity will run across multipack formats of Walkers’ Wotsits, Quavers, French Fries, Squares, Snack-a-Jacks, Frazzles and Chipsticks brands
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NewsOn-demand grocer Zapp partners with Chelsea FC
The partnership will be supported by Zapp’s first TV ad which will be shown at half time at an upcoming Chelsea game
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NewsMars Petcare launches campaign to encourage pet adoption
The campaign will see Mars Petcare donate three million meals through its Pedigree and Whiskas brands to dogs and cats in rescue centres across the UK
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Comment & OpinionGreen Cuisine moves on with nutritious Olympic tie-in
It’s interesting to see the brand moving on from highlighting its meat-free point of difference, to instead focus on its health benefits
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NewsPladis relaunches Carr’s biscuits brand with new look and SKUs
The redesign features a brand-new logo playing up Carr’s Cumbrian heritage
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InterviewsHow Thomas Hal Robson-Kanu turned his belief in turmeric into a business
Thomas Hal Robson-Kanu found turmeric shots invaluable in recovery from a knee injury – and he’s turned his knowledge into a successful business
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NewsJune Sarpong set to launch The Africa Co brand
Sarpong has registered the name with the IPO under five classes
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Comment & OpinionHeinz is seriously silly about its serious mayo
Heinz is making the most of the mayonnaise craze by introducing us to three mayo fanatics
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NewsSpanish chorizo industry hails 28% growth in UK Q1 exports
The Spanish Chorizo Consortium said it could exceed 2020’s export figures but warned of disruption from Brexit and Covid
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NewsWeetabix kicks off £2.5m campaign for indulgent Melts brand
It launched the ‘indulgent’ but non-HFSS cereal in March