All Marketing articles – Page 119
-
NewsMagnum adds new flavours and vegan lines for 2023
It is launching two new Double flavours, Starchaser and Sunlover, as well as new additions to its Vegan and Minis multipack ranges
-
NewsCathedral City lands wider distribution for plant-based variant
According to the nation’s favourite cheese brand, the range has ‘gone down a storm with consumers’
-
NewsKenyatte Nelson joins Co-op in new membership and customer role
Nelson joins from fashion retailer N Brown Group, where he has been chief brand officer since June 2019
-
News£100 Prime cans convenience store unbanned from TikTok
TikTok said the removal of the account for violating its community guidelines had been a mistake
-
NewsBrewDog CEO James Watt pays £500k to ‘solid gold’ beer can winners
‘I falsely thought the cans were made from solid gold when they were, indeed, only gold plated,’ said Watt
-
Comment & OpinionQuorn ad angles for late-night kebab crowd
Quorn is starting 2023 with an ad that focuses on taste… using the least discerning consumer group of all time
-
Analysis & FeaturesFall from Grace Award: BrewDog thought 2021 was bad. Then came 2022
BrewDog got off to a bad start in January
-
Comment & OpinionHilarious, disastrous and frankly outrageous moments that shaped 2022
A year of political chaos, war, strikes, egg shortages, fevered cost price increase negotiations
-
NewsMcCain donates extra £300,000 to children’s charity in cost of living crisis
The donation is part of McCain and Family Fund’s existing partnership, which has already seen the brand pledge £1m up to 2023
-
NewsTesco to expand digital screen network across 150 stores
The displays are equipped to feature animated content and visuals which Tesco said would contribute to in-store campaigns or exclusive product launches
-
NewsMüller launches new Müllerlight campaign for January 2023
The campaign launched on 2 January and includes print and out-of-home advertising, point of sale, radio and PR
-
NewsQuorn launches new marketing campaign for 2023
The campaign launched on 1 January and is set to reach millions of consumers across multiple platforms
-
NewsSalmon brand Mowi to sponsor new ITV Gordon Ramsay show Next Level Chef
The salmon brand has invested in the TV show to grow its place as a fish brand and inspire UK consumers to cook with Scottish salmon
-
Comment & OpinionHow Quality Street tackled the emotional element of packaging changes
Some consumers pushed back, but updating the packaging was the right move, says Cristina Macina of Nestlé UK & Ireland
-
NewsVitalite rebrands to push holistic health for Veganuary
The dairy-free spread wants to help shoppers focus on all-round holistic health
-
NewsMorrisons set for marketing refresh with new ad agency
Leo Burnett will take over as Morrisons creative agency from Publicis.Poke
-
Comment & OpinionWhy the Christmas World Cup was a flop… for food and drink at least
Sober, well-behaved fans, upsets galore, and the best final in living memory. But this World Cup will not be remembered as a marketing success
-
NewsGlebe Farm launches ‘Love Thy Neighbour’ campaign for Christmas
The campaign marks the start of a longer-term programme to support grassroots initiatives in the brand’s home county of Cambridgeshire
-
Comment & OpinionWhy Cadbury’s ‘Glass and a Half in Everyone’ has cut through a year of top campaigns
It can only be a matter of time before Cadbury-a-like ads start showing up, says Jon Evans, chief customer officer at System1
-
Analysis & FeaturesTop campaigns 2022: the most influential adverts in food and drink
We've found 50 ads in 50 categories to enjoy