All Marketing articles – Page 124
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NewsChicago Town partners with craft brewery to create pizza-inspired beer combo
It has launched a new stuffed crust pizza and a beer inspired by its flavours
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WhitepapersHow brands are driving sales by putting products into the hands of half a million Gen Zs
Gen Z are the most impactful shopping demographic as they pioneer the way for new trends which the rest of us will follow.
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NewsCo-op says regular shoppers will be better off as it drops 5:1 scheme
Its revamped membership scheme aims to double the amount of money donated to good causes
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Comment & OpinionAlbert Bartlett brings beautiful ballet to the spud shed
A storybook opens and a breathy voiceover tells us AB’s newly harvested Jersey Royals will now “be going off to sleep in the dark”
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Guide ToThe Grocer Guide To Household, Hygiene, & Personal Care
Covid-19 is having a dramatic impact on this sector. As we all spend more time indoors, people are carrying out deeper cleans and keeping up on our appearances for those adventures beyond our homes as the economy opens again. The virus has made everyone more aware of the importance of hygiene and the need for effective sanitising products. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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NewsM&S ends ‘Little Shop’ giveaway toys promotion
The programme, which was criticised by plastic campaigners, was ’always intended to end in September’, M&S said
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NewsMasons rebrands gin lineup and adds Orange & Lime Leaf variant
It hopes to “raise the bar” in the premium gin category
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NewsQuorn rapped by ASA over carbon footprint claim
Thirty-two complaints were made to the watchdog over an ad for Thai Wonder Grains
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NewsSpirits maker withdraws 29% abv ‘gin’ duo from market following legal threat
Trade body The Gin Guild threatened legal action unless the drinks were taken off the market
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Comment & OpinionTony’s Chocolonely details chocolatey injustice in online film
It would be hard to buy and eat a bar of Tony’s Chocolonely chocolate without picking up on the brand’s strong ethical message
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Comment & OpinionWhat Aesop’s wind and sun parable means for retailer media spending
To attract marketing investment, retailers need to make it a positive investment choice, says Matt Lee, MD at Capture
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Comment & OpinionFootballers help Coke warm fans’ hearts
Coca-Cola has hit upon a nice way to cheer up some fans
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NewsCostcutter promotes everyday value with new promotional campaign
The ‘Shop local for everyday value’ campaign features discounts across leading brands including Walkers, Coca-Cola, Robinsons and PG Tips
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Promotional FeaturesFive reasons why grocers should digitise print marketing – a case study
Find out how Lidl Ireland reported a 10X return on ad spend and a 2.3% increase in overall turnover by digitising its weekly promotional leaflets
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ProfilesMy food & drink job: Ellie Wilkins, design and marketing associate, Creative Nature
Ellie’s role combines her love of good food with her passion for design
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NewsLinda McCartney’s gives its packs a makeover
It hopes the new look will make it easier for shoppers to find the products on shelf
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Comment & OpinionGrocers are leaving a huge growth opportunity untapped: digital advertising
There is profitable opportunity in thinking about customers as audiences, says Tim Mason, CEO of Eagle Eye
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NewsMorrisons snaps up Sainsbury’s brand mentor Rachel Eyre as new marketing chief
Eyre will join the retailer in early 2021
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Analysis & FeaturesSocial media boycotts: how has fmcg faced up to Facebook?
Fmcg brands have reacted strongly to Facebook’s failures to address hateful content. How has Facebook responded? And has it made a difference?
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Comment & OpinionKellogg’s animation offers reassurance and optimism
The phrase ‘back to school’ always used to give the summer holidays a hint of melancholy