All Marketing articles – Page 124
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Analysis & FeaturesSeven key questions on the HFSS rules
As the first element of the rules officially comes into force, what is set in stone, and what remains up for debate?
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Comment & OpinionQuorn’s puppets reference M&S to play up quality
It says a lot for M&S’s ‘This is not just’ campaign that it’s still a quotable reference point
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Comment & OpinionBonfire of red tape won’t help if government makes it this difficult to plan
Erratic and chaotic government behaviour makes it monumentally difficult for businesses to plan
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NewsMorrisons rebrands full organic range in StormBrands team-up
The new branding is around the campaign “Let’s Eat Better Together” chosen in an attempt to move Morrisons organic to a more future-focussed perspective
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Comment & OpinionWhy Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
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Comment & OpinionStave off ‘greenwashing’ claims by getting brand messaging right
Brands must be true to their values, says Kurt Stuhllemmer of Hall & Partners
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NewsTesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok
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ProfilesMy food & drink job: Lauren Williams, head of brand partnerships, Gemsatwork
Lauren helps brands find their audience though workplace sampling campaigns
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Comment & OpinionLidl goes ‘Big on British’ with meaty campaign
Lidl’s ‘Big on British’ campaign is simple but effective, repeatedly underlining the Britishness of products
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NewsHealth messaging most effective at converting consumers to yoghurt category, research finds
Activia and Actimel had the strongest uplift from TV, indicating a generally good responsiveness to health-based messaging
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Comment & OpinionThere’s nothing stopping great-value dairy from continuing to delight consumers
Dairy is not only incredibly healthy, it is still amazing value given its credentials and relative to other alternatives
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NewsMeantime rebrands to play up Greenwich heritage
The new designs are inspired by ‘iconic local landmarks’, including the Greenwich Time Ball, the Prime Meridian Line and The Royal Observatory
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NewsMorrisons launches new advertising service for suppliers
Morrisons Media Group will act as a full-service internal advertising agency team
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Analysis & FeaturesPosh butters and squeezable udders: how to add value in dairy
Against a backdrop of soaring prices, The Grocer charged five creative agencies with pitching dairy products Brits would be happy to pay more for
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NewsScottish alcohol brands rapped by ASA over ‘irresponsible’ claims
The watchdog had specifically targeted ‘problem alcohol ads in Scottish media’ in light of Scottish Government concerns and wider health debates
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Comment & OpinionWhy data insights will be crucial to navigating HFSS and DRS
Modern-day analytical tools give brands and store owners an opportunity to stay on top of all future changes, says Tom Marshall, UK MD, Unicepta
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NewsPlant-based protein brand Heura launches burger via online game Minecraft
The games are being hosted by international gamer and influencer Elisa Waves through her Twitch channel
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Comment & OpinionLimiting HFSS advertising to children is a no-brainer. Industry is dragging its feet
The healthy development of our children depends on industry taking action, says Gary Pope, CEO at Kids Industries
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NewsWaitrose launches major brand refresh pushing quality and sourcing credentials
Last week Waitrose reported in the six months to July, customer numbers increased by 6%, but its like-for-like sales fell by 5% to £3.6bn
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Category ReportWill confectionery stay visible post-HFSS?
No grocery category is more exposed to the new HFSS regulations than confectionery. So, can it successfully adapt come October?