All Marketing articles – Page 124
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Comment & OpinionDairy campaign delivers on dancing, less so on drinks
The Have I Got News For You panellists chuckled at the concept of the ‘milky drink usage occasion’
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Comment & OpinionWhy shoppers need strong brand activation during coronavirus
Grocery brands need to react and adapt to support new and emerging shopper mindsets and occasions, says Callum Saunders of Zeal Creative
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NewsAsda.com helps shoppers recreate meals from popular restaurants
The website prompts users to select a restaurant and add everything they need to mimic the chain’s meals at home to their basket
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Comment & OpinionHarry’s recruits shavers for CALM ‘fundrazor’
‘Does anything say 2020 more than a lockdown beard?’ We’ll be charitable with our answer
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Comment & OpinionHow customer-focused marketing has helped guide our priorities
Learning from previous recessions, the brands that succeed will be the ones that maintain marketing investment
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NewsKellogg’s pulls Joe Wicks ads after kids advertising claims
A pre-roll ad for the crisp brand appeared before Wicks’ ‘PE with Joe’ video in April
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NewsPot Noodle to encourage ‘alternative’ careers with virtual fair
It has partnered with GradBay, a marketplace that connects students and graduates with businesses
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NewsAldi brings back ‘Like brands only cheaper’ ads that compare with rivals
Aldi said they were re-runs of ads that initially aired in 2011 and 2012, with prices and packaging updated…
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NewsWaitrose links with ITV for ‘Pick For Britain’ fruit & veg recruitment adverts
Move comes amid warnings hundreds of thousands of tonnes of fruit & vegetables could rot in the ground due to labour shortage
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NewsYoung’s Seafood launches Young’s Kitchen initiative to inspire shoppers
The initiative comprises new recipes, ingredient swaps and hacks to help customers prepare meals at home
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NewsPhil Gowland takes up commercial director role at Whitworths
Gowland previously held the role of marketing director at the business
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NewsCider brand Cranes launches crowdfunding campaign to boost marketing
The 2012-established cider brand has already exceeded its target, raising over £120k from 323 investors
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Comment & OpinionHow brands should be marketing during this pandemic
The right messages told in the right way can significantly influence purchases even in today’s climate, says Jeremy Garlick, partner at Insight Traction
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WhitepapersHow have 80% of students drastically changed their spending habits due to COVID-19
Customer profiles and purchasing habits are changing, traditional marketing channels are disappearing, and marketing budgets are being urgently redirected.
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NewsLinwoods revamps range to push health credentials
The new look plays up the range’s fibre, protein and omega-3 content
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NewsDairy sector rolls out £1m Milk your Moments campaign
The 12-week ad push focuses on the importance of human connections during the coronavirus crisis
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Comment & OpinionMaltesers foursome have fun with the norms of lockdown
The Zoom conversation has quickly become a staple of TV advertising. It’s recognisable and relatively simple to produce
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NewsChuckling Goat ads censured by ASA over immune system claims
”This is unfortunately one of those places where the government has not caught up with the science”, said the brand’s director Shann Jones
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Analysis & FeaturesCoronavirus: how fmcg brands are evolving their advertising in wake of lockdown
As housebound consumers change their media consumption, brands are rethinking their marketing strategies
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Comment & OpinionMüller maintains its athletic associations with world champ Katarina Johnson-Thompson
The Olympics might not be on this year, but Müller is still showing off its athletic associations