All Marketing articles – Page 124
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NewsGousto cannot claim packaging is ‘100% plastic free and recyclable’ after ASA ruling
Gousto made the claims in multiple blog posts on its website introducing the new ‘Eco Chill Box’ earlier this year
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NewsCaptain Birdseye unveils Shipshape beard kit for ‘ruggedly handsome’ men
The beard kit is said to be for those seeking to emulate the ‘immaculate’ look of the bewhiskered Captain
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NewsSinging brothers channel Oasis in new Co-op Christmas advert
The first advert appeared in mid-November, highlighting the retailer’s pledge of doubling the amount of money it gives back to communities
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NewsTesco signs up to Lifebuoy Soaper Heroes hand hygiene campaign
It hopes to educate two million primary school children on hand hygiene
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Comment & OpinionVinnie Jones upends pretentious perfume ads for Brut
If there’s a Christmas ad cliché more prevalent than the touchy-feely supermarket campaigns so crisply lampooned by Lidl this year, it’s the pretentious perfume ad
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NewsBirds Eye and Aunt Bessie’s team up with Asda for frozen aisle ‘takeover’
The in-store activity has seen the brands re-merchandise freezer sections at 10 Asda sites
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NewsMajor supermarkets staging prime-time ad break takeover in stand against racism
Aldi, Asda, Co-op, Iceland, Lidl, M&S, Sainsbury’s, Tesco and Waitrose are working together after a Sainsbury’s Christmas ad featuring a black family was met with racist comments on social media
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Comment & OpinionFood industry faces a tough fight against Johnson’s HFSS ads crackdown
Public opinion is likely to be on Johnson’s side, so the industry must make clear, factual arguments
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NewsGrocer Gold Store Manager of the Year stars in Morrisons ad campaign
Joanne Bennett-McNally, store manager of Morrisons Widnes, takes centre stage in the ad
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NewsIceland marks 50th anniversary with hour-long documentary on chain’s history
The 55-minute YouTube video sees Iceland ‘dip into the archive and piece together the history’ of the business
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Comment & OpinionIt’s a tough year to strike a suitable Christmas ad tone
The retailers’ festive campaigns are out – some are tugging at our heartstrings while others are poking fun at the year we’ve had. So who’s got it right?
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Comment & OpinionPizza Hut’s choir sings praises of its Christmas treat
Pizza Hut deserves props for not taking its Christmas ad too seriously this year
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Analysis & FeaturesCreative Challenge: can milk be futureproofed?
Gen Z just isn’t buying milk, with some even calling it evil. So we tasked creative agency Zak to come up with a brand that breathes new life into the white stuff
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Analysis & FeaturesChristmas ads reviewed: who is the overall winner of 2020?
Retailers have had a challenge getting the tone right this year. Our expert panel decides who’s done it best
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NewsSainsbury’s Christmas ad campaign focuses on nostalgic festive memories
The supermarket unveiled the first of three adverts over the weekend
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Comment & OpinionStartups have a rare opportunity to snap up Christmas TV airtime for cheap
Rather than having a digital-first approach, these brands have a chance to develop ideas that work across online and offline channels, says Josh Clarricoats, managing partner at Hell Yeah
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NewsBrewDog blasts ASA after carbon-negative ads banned
A complainant challenged wether the text was offensive and innapropriate for display in a medium where it could be seen by children
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NewsTesco releases tongue-in-cheek coronavirus 2020 Christmas ad
Tesco has opted for a humorous take on its festive ad this year
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Analysis & FeaturesLidl’s Christmas ad mocks the schmaltz of rivals’ campaigns
The ad includes an undisguised dig at Aldi’s Kevin the Carrot
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Comment & OpinionPepsi Max rappers take on the festive clichés
Pepsi Max likes to underline its outsider cred at Christmas time, hence this ad dedicated to undermining festive clichés