All Marketing articles – Page 126
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NewsMcColl’s rolls out personalised offers on customers’ receipts
The retailer worked with Ecrebo on the technology, described as “light-touch PoS software”
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Comment & OpinionYoung people are being misled by health claims. Here’s how to fix it
It’s scary that so many young people think that cereal bars, smoothies and yoghurts are healthy, when they’re actually the opposite, says Jacob Rosenberg, youth board member at Bite Back 2030
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Comment & OpinionBrands have a golden opportunity to optimise their first-party data management
We all know first-party data is valuable but that doesn’t mean brands are putting its management into practice well enough, says Matt Lee, MD at Capture
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NewsTetley to splash £2.5m on new marketing campaign
The campaign ‘celebrates the love we have for tea, and all the different ways that we enjoy it’, said Tetley
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NewsReport criticises ‘health halo effect’ used to market HFSS products to teens
Campaign group Bite Back 2030 slammed ‘marketing tactics being employed by the food and drink industry to encourage teens to eat unhealthy products’
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Promotional FeaturesThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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Comment & OpinionWagamama’s adorable monster goes on an environmental rampage
With COP26 just around the corner, brands are increasingly highlighting environmental cred in their ad campaigns
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Comment & OpinionAlpro’s ASA censure shows suppliers must communicate their eco-cred perfectly
A claim to be “better for the planet” – as opposed to “good for” – could’ve avoided the ASA’s ire
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Comment & OpinionWhy we need to rewrite the playbook on suppliers’ commercial departments
It is astonishing that commercial teams are still so traditional in their make-up, says David Sables, CEO of Sentinel Management Consultants
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NewsAlpro censured by ASA over environmental claims in almond milk advert
The plant-based giant has had a complaint against an ad claiming it was ‘good for the planet’ upheld by the regulator
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Comment & OpinionQuaker Oats’ heroic bloke enjoys warm glow
As the mornings get chillier, it’s a good time of year to advertise porridge
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NewsSurya Foods launches Laila Celebration food range ahead of Diwali
The launch will be supported by a promotional campaign, which will offer shoppers the chance to win a 24-carat gold coin every day
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Comment & OpinionFmcg businesses face urgent challenges – but they can’t neglect future planning
Industry is under immense pressure, but surviving now can’t come at the cost of future strategising, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion‘Beer for women’ is patronising, but brewers could benefit from better inclusivity
Brewers should focus on making their core brands gender inclusive and move away from traditionally male-dominated ad campaigns
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Comment & OpinionUber Eats offers real world counterpoint to Snoop’s rap
How to rival the phenomenon that is Snoop Dogg’s Just Eat advert?
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NewsOcado boosts brand value ahead of rivals throughout pandemic
Ocado s the fastest growing of all British brands in terms of brand value, along with Delivero
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NewsTwinings to ‘redefine tea’ in new campaign
Its ‘Alive in Every Drop’ campaign will focus on wellbeing, showcasing its ‘Superblends’ range
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NewsUltra-fast delivery service Getir to launch first TV ad
Adverts will run during The Chase, Emmerdale, and Gordon, Gino and Fred on ITV and during Jamie Oliver: Together on Channel 4 this evening
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NewsCleanCo teams up with Demeter & Co to make US debut
Its founder and former Made in Chelsea star Spencer Matthews has partnered with newly-launched US drinks company Demeter & Co to ’build a global brand at speed’
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Promotional FeaturesBeat the competition: how characters & mascots bring profit to campaigns
Capturing and retaining consumers’ attention has never been tougher in an increasingly competitive grocery market. But making an impact is possible with a powerful, yet forgotten, solution: well-crafted characters and mascots, which can bring 7.9% more profit to a business’ campaign, says Moving Picture Company.