All Marketing articles – Page 126
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Comment & OpinionSainsbury’s makes a splash with sounds of summer
Sainsbury’s has subtly evolved its distinctive black-and-white-and-orange ad campaign
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NewsSainsbury’s unveils cheese innovation fixture in 101 stores
The retailer will initially showcase cheeses from Biotiful, Arla and Vitalite
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NewsAVA Berries reports strongest strawberry sales season yet
The supplier had sold almost 4.7 million punnets since the start of May
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Comment & OpinionDomino’s plays up benefits of the ‘staycation’
Domino’s is making a commendable effort to inject a bit of glamour into the great British ‘staycation’
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NewsThousands of HFSS products caught in PM’s promo and ads ban
The crackdown includes many products reformulated under the flagship soft drinks sugar levy
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NewsYoung’s renews football sponsorship for 17th season
The seafood giant will continue to back hometown club Grimsby Town for the 2020/21 season
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ProfilesMy food & drink job: Lili Wiranatha, sales and marketing intern, Wholey Moly
Lili grew up in Indonesia and became interested in health food while living in Australia
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NewsNational Food Strategy report calls for junk food taxes and more free school meals
The first part of the strategy was launched today by Leon co-founder Henry Dimbleby
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Analysis & FeaturesIndustry reacts as Boris Johnson announces new obesity crackdown
The new obesity strategy includes plans for a ban on HFSS food promotions in prominent locations in stores
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NewsPromotions of HFSS food to be slashed under government’s new obesity strategy
The government said the move would also see a ban on volume promotions for HFSS products such as ‘buy one get one free’
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NewsHolland & Barrett appoints VCCP to lead advertising strategy
The health food retailer awarded the account to VCCP following a pitch process that began in August last year
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Comment & OpinionReturn of McDonald’s strikes a celebratory tone
McDonald’s has become one of the first major food companies to unveil an ad with a broadly celebratory tone
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NewsWaitrose launches summer holiday virtual cookery classes for children
The chefs will teach a different recipe each week, from sausage rolls to apple & cinnamon cakes
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ProfilesMy food & drink job: Roseanna Evans, marketing & commercial consultant, HRA Global
Consultant Roseanna landed her role while halfway through her dissertation
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NewsCo-op launches new fund and TV ad to support food charities
Co-op has committed to a 20p donation every time a customer buys a picnic product
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NewsPhilippe Rondepierre made marketing director at Snappy Shopper
Rondepierre will join the Dundee-based home delivery platform in September
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NewsLily’s Kitchen reformulates dry dog and catfood ranges and revamps design
The brand has rolled out ‘highly impactful’ new packs featuring ‘a more contemporary design’
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Guide ToThe Grocer Guide To Petcare
Up until recently, petfoods value increase was driven by treats and shoppers purchasing at higher average prices. These days, our pets can easily enjoy the same kind of fashionable grocery products as their owners meaning that products that aid sleep and digestion, are plant based or free from, sit comfortably alongside both traditional and value brands in-store. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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Comment & OpinionDurex calls for a better ‘normal’ in well-written campaign
Condom brand Durex’s ‘let’s not go back to normal’ campaign is a masterclass in ad copy writing
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Comment & OpinionThe government must restrict both price promotions and marketing on HFSS foods
A group of signatories from the UK health and medical fields lay out their hopes for the government’s obesity strategy