All Marketing articles – Page 137
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NewsBrands urged to advertise healthier alternatives to HFSS food
Cancer Research UK found many current advertisers had the capacity to switch to advertising an existing non-HFSS product in their range
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NewsAldi hit by ASA following ‘skewed’ Tesco comparison ad
An Aldi ad claiming a 45% saving compared with Tesco on a selection of products has been banned by the ASA for being likely to mislead
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NewsHeinz kicks off £7m ‘Makes it Better’ masterbrand push
It is the the supplier’s first ATL masterbrand campaign in 10 years
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NewsBulldog Skincare revenues soar but profits fall on marketing spend and NPD
Annual sales at male grooming company Bulldog Skincare jumped but profits were slashed by heavy marketing spend and NPD
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Comment & OpinionGotta eat and drink ’em all at the Pokébar
Remember the Pokémon Go craze of 2016? The mobile game had people taking to the streets in droves
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Comment & OpinionPeperami’s anarchic animals go heavy on the hashtags
Peperami’s claim to be ‘a bit of an animal’ was genius…
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Comment & OpinionConsumers love a brand with values… but beware opportunism
Younger consumer ‘tribes’ will switch to brands with values - but they are quick to spot gimmicks
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NewsMark Given made chief marketing officer of Sainsbury’s Argos
Argos marketing director Garry Kibble to leave the business
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Analysis & FeaturesASMR: how brands are selling the sound of food
It might seem niche but the ASMR trend is racking up millions of views online. Sound good?
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Comment & OpinionWant to attract millennials and Gen Z? Focus on authenticity, not fads
Many retailer challenger brand schemes wrongly focus on ‘weird and wonderful’ products, says Philip Koh, co-founder and strategy director at Without design studio
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NewsTyrrells to revamp veg crisps as part of revival plan
The autumn will see the supplier ‘using new and exclusive technology to create the biggest and best-quality veg crisp experience’
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NewsSainsbury’s to open ‘world’s first’ low and no alcohol pub
It will serve a range of low and non-alcoholic beers, wines and spirits, as well as a new drink called Celtic Soul, which it claims is “the UK’s first non-alcoholic dark distillate”
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Comment & OpinionM&S’s giveaway toys have a whiff of desperation and confusion
Given the current backlash around plastic, could there possibly be a worse time for M&S’s idea?
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NewsM&S giving away plastic toy collectables in Little Shop promotion
The promotion is the first version in the UK of a campaign that has proved popular for retailers internationally
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NewsPaloma Faith links with Boë Gin for ad and unique cocktail
An ad starring the singer will air on the brand’s social media channels
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NewsCoca-Cola offers ‘upside-down’ cans at Stranger Things pop-up
The soft drinks giant will challenge guests to enter a hidden ‘upside-down’ world
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Comment & OpinionNonna your business: Birra Moretti to ‘deliver’ grandmas
Birra Moretti is to ‘deliver’ experienced Italian grandmothers – or ‘nonnas’ – to the homes of beer drinkers
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Comment & OpinionWimbledon inspires strawberries & cream strangeness
Wimbledon is here, bringing with it the fine sporting tradition of necking loads of strawberries & cream
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Comment & OpinionYorkshire Tea puts Sean Bean and Dynamo to good use
Can two more stars from God’s County keep the tea brand’s momentum going?
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NewsWH Smith sparks anger with £10-off Juul vouchers on all tobacco
The stationer is the latest retailer to stock the US vaping sensation and the first to issue a money-off coupon