All Marketing articles – Page 136
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WhitepapersWhat’s next in Soft Drinks?
The overall soft drinks category has been one of the stand out performers for the last two years, growing in both value and volume sales as it continues to offer more than hydration and the soft drinks levy showing that consumers are responding to price increases. Whilst some categories are in decline, brands in other categories, such as Vimto now worth £90bn, are enjoying unprecedented growth.
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NewsFilippo Berio wins battle to allow advertising on London taxis
The supplier was forced to put a major ad campaign on hold in September when it was told olive oil was classified as an HFSS product
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Comment & OpinionKFC cartoons stand out in season of slushy Christmas campaigns
In a festive advertising landscape swimming in sad children and cute animals, KFC has made a real effort to stand out
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Comment & OpinionGreen is the new black. But brands can use rebellion to their advantage this Black Friday
Black Friday has sprouted its fair share of counter messages and moves, according to Good Business founder and CEO Giles Gibbons
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Comment & OpinionLocal lamb initiative could be a game-changer for farmers and consumers
Britsh heritage breeds offer a wealth of distinctive flavours and eating experiences, says Joanna Blythman
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Comment & OpinionThe Glenlivet pops up with a real thriller
Seemingly out of nowhere, whisky brand The Glenlivet has popped up with a genuinely thrilling ad
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NewsFuller’s London Pride in 60th anniversary marketing campaign
Asahi UK claims the campaign will reach more than 2.5 million of the UK’s adult population
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NewsM&S appoints NMPi as digital media specialist for international ads
NMPi will be tasked with increasing brand awareness for M&S in international territories
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NewsProudfoot Group holds Christmas produce-sampling event to boost seasonal trade
The event allowed customers to sample produce and speak to local suppliers
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ProfilesMy food & drink job: Freya Barratt, brand & marketing executive, Lanique
Freya tells us how she is playing a part in the ‘exciting legacy’ of Lanique
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Analysis & FeaturesChristmas ads 2019: Who’s nailed it and who’s failed it this year?
Our experts decide which ads have succeeded and which have flopped this festive season
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NewsM&S looks to tackle price perceptions with ‘Re-Marks-able Value’ campaign
M&S is currently working on around 800 separate cost-saving initiatives
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Comment & OpinionGood storytelling is crucial for suppliers hoping to engage retailers
Making change happen in stores is easier when suppliers present a problem, an idea and a solution, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionStart small, scale fast: why DTC brands are growing thanks to data
Brand building is now at the top of Gousto’s priorities, says Tom Wallis, chief marketing officer at Gousto
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Comment & OpinionMariah Carey delivers shattering performance for Walkers
Mariah Carey is indelibly associated with Christmas, and famously picky about snacks
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NewsTrek protein flapjacks get major rebrand
The new-look bars clearly signal their protein content as well as vegan and gluten-free credentials
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WhitepapersLogistics and warehousing management: The vital cog to product success
Despite being the least glamorous side of grocery, logistics is the most important. Whilst typically seen as the backend of the supply chain, it is at the forefront of innovation. The success of the supply chain comes down to the logistic company’s ability to adapt ...
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Comment & OpinionCravendale freshens up old idea with ‘It’s Not Milk’
‘It’s not milk.’ For a company like Cravendale that, let’s face it, sells milk, it’s a bold slogan
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Analysis & FeaturesCan Tesco transform loyalty with Clubcard Plus subscription scheme?
For £7.99 a month, subscribers to the new service will get 10% off big food shops
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Comment & OpinionThe Bearded Brewery’s Suicyder is more than obnoxious – it’s dangerous
The lethal nature of depression and other mental illnesses is not a marketing tool