All Marketing articles – Page 138
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Comment & OpinionDiet Coke dad makes most of mildly amusing concept
In this new campaign a dad uses trendy youth slang instead of scolding his daughter. Who are we appealing to here?
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NewsPepsiCo’s third quarter revenues rise as it ramps up marketing
PepsiCo has reported a 4.3% increase in third quarter revenues, as ramped-up marketing spend boosted demand for its soft drinks and snacks
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NewsAllied Bakeries’ £2m push aims to reverse falling Kingsmill sales
Starting on 7 October, the activity will centre on Kingsmill’s 50/50 Vitamin Boost variant
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NewsTetley tea launches £3m ‘Now We’re Talking’ push
The campaign centres on a TV advert starring two family pets – a cat and a dog
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NewsRed Tractor revives 2018 prime time TV ad in £1m marketing push
The ‘Britain’s Biggest Farmers Market’ campaign aims to tap into consumer trends for buying local food
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WhitepapersHow can your innovation succeed where others fail?
The answer lies with data. A successful product launch can add millions to the bottom line, attract new customers and excite existing ones. But identifying the latest NPD opportunity can only be achieved when data is captured properly and turned into an actionable insight. Something, not many ...
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Comment & OpinionPukka’s cheerful crew offer up an ode to pies
Poetry in adverts: it feels wrong, somehow
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Comment & OpinionKFC’s Colonel Sanders offers lessons in love
Brands love to be loved. But how to make shoppers fall for you?
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Comment & OpinionGaviscon shows its fun side with ‘Night Labs’ experiment
How do you follow the ‘most effective’ ad of 2017?
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NewsTesco rapped by ASA over ad claims it’s ‘cheaper than Aldi’
The discounter lodged complaints about a series of press and television ads, launched in October last year
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Comment & OpinionLove Island’s Tommy Fury declares love… for mayonnaise
Hellmann’s has coupled up with the Love Island buffster, about whom the most interesting thing is that he likes mayo
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Comment & OpinionCadbury tugs at the heartstrings with Donate Your Words ad
It seems only yesterday that Cadbury was tugging at our heartstrings
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NewsLidl plays up quality and range in Big On autumn ad campaign
The Karmarama-created ad is the second campaign in the Big On series as the retailer continues to grow its market share
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NewsKP Snacks to roll out revamped Tyrrells veg crisps range
Set to be part of a £2.5m spend, it comes two months after The Grocer revealed the plan for the overhaul
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NewsIceland rapped by ASA over Tesco price comparison ads
Tesco complained the prices dated from five weeks before the ad was published
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WhitepapersWhat does the future hold for British top fruit?
As the British apple industry stands on the cusp of an exciting new era, thought leaders join forces to provide a comprehensive review of what the future holds.
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Comment & OpinionGalaxy’s heroine underlines importance of ‘me time’
This weird nightmare looks more like an energy bar campaign than an ‘indulgent’-looking Galaxy chocolate ad
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NewsPukka readies ‘The People’s Pie’ multichannel campaign
It comes with the family-owned brand’s value up 18% to £36m across grocery
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Comment & OpinionWhat the demand for sustainability means for shopper media
Sustainable media options have become more attractive to brands such as digital proximity channels and in-store digital platforms, says Matt Lee of Capture
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Analysis & FeaturesMukbang: could the obsession with watching people eat be a money spinner for brands?
There’s a niche corner of the internet who love nothing more than to watch other people eat. We look at why it exists, who’s involved and what’s in it for brands.