With a household penetration of almost 100% ( Kantar WorldPanel, August 9th 2020) biscuits are a staple for the majority of shoppers. What’s more, despite changing shopping habits, this year has seen continued growth within the biscuits category. However, different segments are performing at different levels – so it’s important for retailers to focus on bestsellers to get the most from the category. Read this guide from Mondelez for the lowdown on the biscuit boom.
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Company: The Grocer
Length: 4 pages
Type: White Paper
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