All Marketing articles – Page 148
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Comment & OpinionTfL's eggs and bacon ad ban is potentially damaging folly
Its censorship is an example of the confusion, and consequent health damage, that nutrient profiling causes, says Joanna Blythman
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Comment & OpinionGender balance should be the norm for marketers, not a statement
Achieving gender balance in advertising is not just about putting more women on screen, says Hannah Walley, Kantar Millward Brown’s joint head of media & digital
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NewsM&S to sponsor Britain's Got Talent in first TV tie-up
The campaign will showcase M&S’s family-friendly and value-focused food lines
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Comment & OpinionSprite offers a one-shot message of empowerment
Last week’s AOTW, for Harry’s, was a moody one-shot that addressed masculinity. Now here’s another one…
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Comment & OpinionWhy hipsters could be the unlikely saviours of cereals
The Cereal Killer Café in London – and its hipster fanbase – proves there’s room for high-sugar, high-price cereals if brands can get it right
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NewsTesco completes move to 100% sustainable chocolate
The move to Rainforest Alliance Certified cocoa applies to all own-label chocolate products, including biscuits, cakes, desserts and cereals
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NewsDairy UK to revive spoof government ad campaign
It has recruited a consumer panel to pit dairy products against their vegan alternatives
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NewsNomad heralds end of Findus in UK with Crispy Pancake rebrand
The famous Findus Crispy Pancake will be replaced by a Birds Eye-branded alternative
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NewsCraft brewers slam new Portman Group consumption guidelines
The Society of Independent Brewers claims new rules could unfairly penalise its members
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NewsAsda links with Mood Media to relaunch in-store radio station
The station, which launches nationally this week, will be heard across more than 600 stores nationwide
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NewsRachel Cranston takes up Pukka Pies head of marketing role
Cranston has around 18 years’ experience in marketing and brand management
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ProfilesMy food & drink job: Emma Lucas, customer marketing executive, Nichols
Emma’s advice? Follow industry experts, ask lots of questions and read The Grocer!
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Comment & OpinionChild influencers have greater power than ever at mealtimes
‘Customised family lives’ offer great opportunity for marketers, says Lynne Barcoe, director of The Family Panel
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Comment & OpinionHarry Kane helps Harry’s deliver a striking message
Not only does men’s care brand Harry’s share a name with an England World Cup hero, said hero has agreed to appear in an ad for it
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NewsFlexitarian diets help egg sales climb past £1bn for first time
A desire to eat more healthily and cut down on meat consumption were key drivers for the increase, said British Lion
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Comment & OpinionCoke shows surreal streak as it gets behind footy fans
Coca-Cola’s Premier League sponsorship deal no doubt cost it a pretty penny, so it’s no surprise to see it producing an ex…
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Comment & OpinionRetailers must share better data about grocery dotcom advertising
Current measurements underestimate the impact of dotcom advertising, says Matt Lee, managing director at Capture
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ProfilesMy food & drink job: Lara Squire, off-trade and international customer marketing manager, Westons
Lara tells us how her experience of Italian drinking culture and linguistics has helped her to progress at Westons
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NewsHeineken readies first-ever makeover for Desperados
A fresh look for the tequila-infused beer brand will roll out from March
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Comment & OpinionHow multisensory experiences can influence shoppers' perception of food
Sight, sound, smell and touch provide valuable information to our brains about how tasty something is likely to be – a valuable lesson to brands carrying out sensory experiences, says Liz Richardson of HeyHuman