All Marketing articles – Page 153
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NewsPoundland to bring back controversial Christmas elf
‘Elfie’ is to take over the discounter’s social media channels from 1 December
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NewsLidl launches 'upgraded Christmas' ad campaign
The 20-second ads show characters who have “upgraded Christmas” by shopping at Lidl
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Analysis & FeaturesHow meat marketers are battling against price wars & veganism
Could a resurgence in clever meat marketing bring value to the category?
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NewsBagboard paper bag ad firm links with 2,000 London retailers
Independents affiliated to symbol groups such as Nisa, Costcutter and Londis have committed to be involved in the scheme
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Comment & OpinionGeorge in for grannies as Aunt Bessie's ambassador
Aunt Bessie’s has binned off its nosy granny duo in favour of some new blood
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NewsMusclefood rebrands in push to mainstream customers
Musclefood hopes to address ‘masculine, gym types’ image
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NewsArtist Kate Boxer reimagines Berry Bros & Rudd claret label
Seven thousand bottles of the 13.5% abv wine have rolled out with a new design by the artist
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NewsKevin McNair made marketing director at KP Snacks
McNair is currently GB marketing director at Britvic, which he joined after 19 years with Unilever
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NewsAunt Bessie’s unveils £5m ‘Bring Out the Bessie in You’ push
The frozen brand has dropped its Margaret and Mabel characters after nine years
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NewsBain's whisky gets 'enriched' new look
Bain’s was named the world’s best grain whisky at the World Whiskies Awards earlier this year
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NewsThe Co-op relaunches in-store radio with regional focus
New digital format replaces one size fits all satellite service
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Comment & OpinionMüller models help Nicole explain Quark Yogurt concept
Müller has sent its top ambassadoll Nicole Scherzinger to the ‘secret Alpine village’ it says inspired its new Quark Yogurt
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NewsThe Famous Grouse unveils fresh festive TV ad
It features the brand’s eponymous game bird riding a snake
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Comment & OpinionPhilip Morris’ anti-smoking ads must go global to mean anything
PMI’s efforts have not been well received by health campaigners, who have accused the tobacco giant of hypocrisy
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Comment & OpinionHow to get your food product flying off those supermarket shelves
Shoppers rarely give their full attention to the shelves, but there are ways to earn it, says research consultant Tessa Stuart
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NewsPhilip Morris spends £2m encouraging smokers to quit
Health campaigners accused the tobacco giant of hypocrisy
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NewsMeal replacement brand Huel expands into China
The direct-to-consumer business is selling through dedicated website Huel.cn, and in partnership with JD.com
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Comment & OpinionMads Mikkelsen relaxes into Carlsberg Unfiltered role
Carlsberg’s charmingly creepy brand ambassador Mads Mikkelsen is back
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NewsCo-op kicks-off Halloween campaign with footie ad
The new ad features young footballers from Bookham Colts Football Club