All Marketing articles – Page 153
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Analysis & FeaturesTop Campaigns 2018: the ads we loved this year
From Elton John in a rap battle, to superhero cheeses and an orange alpaca, here are 50 of the best fmcg adverts from the past year
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Analysis & FeaturesHas Amazon disrupted advertising too?
How the digital retailer is standing out in an advertising landscape that still relies on TV
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NewsMiranda Hart voices ad in £1.5m Hula Hoops Puft push
Meanwhile, KP Nuts has launched a festive promotional drive with support for Save the Children
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Comment & OpinionWalkers plays up simplicity of bag recycling scheme
The animated ad starts off by showing up some of the neat things that can be made with recycled bags
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NewsDiver Tom Daley to headline British Lion egg campaign
British Lion is gearing up for a £1m marketing campaign, set to debut next year
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NewsLondis launches Christmas campaign offering £500 prize
Shoppers who upload their ‘sElfie’ will get a chance to win the £500 pre-paid Visa card
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NewsIceland introduces 'world's first supermarket ice rink'
Iceland says the ’concept could be rolled out nationwide next year’
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NewsKeith Weed to retire as Unilever marketing chief
Weed is set to depart in April after 35 years with the fmcg giant
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Comment & OpinionCo-op's Christmas ad is reassuringly bland
The Co-op’s festive effort focuses on some buddies discussing the point at which they start ‘feeling Christmassy’
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NewsBritish Frozen Food Federation launches social media promo
The first film features a premium festive roast dinner made entirely from frozen ingredients
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NewsJohn Lewis and Iceland's Christmas ads win social battle
TCC Global found the two retailers made up 91.8% of supermarket brand mentions on social media in November
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NewsIceland's palm oil ad ranked 'most powerful' Xmas 2018 ad
The film was blocked from TV by broadcast approval body Clearcast for breaking a rule in the advertising code against content from political organisations
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NewsLidl launches billboard ads mocking M&S and Waitrose prices
The ads highlight the lower prices in Lidl of products including Christmas pudding and mince pies
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NewsVeganuary launches 2019 campaign with call to MPs to go vegan
The charity estimates 300,000 people will sign up in 2019
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NewsCaptain Birdseye stars in his own calendar
The calendar had been released to celebrate the British public’s ‘overwhelming response’ to the rebooted character, Birds Eye said
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Comment & OpinionWhat search data can tell us about the impact of supermarket Christmas ads
Cultural playfulness, fun and emotional connections are winning with shoppers, says Google’s Harry Walker
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Comment & OpinionEvolution of the Christmas ads shows social media's value
Lidl’s riposte to (and Waitrose’s tacit support of) the John Lewis effort has also made for some interesting reactive mark
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NewsCompassion in World Farming launches #Rethink Fish campaign
The group is urging supporters to pressurise governments to improve conditions for fish
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NewsPoundland adds age restrictions to 'naughty elf' content
The discounter was chastised by the ASA over last year’s campaign
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NewsWeetabix readies ‘Any-Which-Way-A-Bix’ push
TV ad will be the first since the brand’s ‘Jack & The Beanstalk’ pastiche made its debut in March 2017