All Marketing articles – Page 158
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NewsRed meat levy bodies team up for marketing push
The marketing campaign will promote the health benefits of beef, lamb and pork
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NewsHaribo enlists rock band for latest Kids Voices ad
The £1.3m push centres on the German confectioner’s Supermix sweets
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Comment & OpinionUsing the power of POS to convert non-loyalty customers
supermarkets are using all tools at their disposal to attract and retain more shoppers
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NewsCo-op launches food masterclasses to educate staff
The Foodology programme aims to educate and inspire staff
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NewsHop Stuff unveils new branding and plans for nine new beers
The brewer is ditching its previous design for a sleeker, less military-focused look…
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Comment & OpinionAldi must answer for its 'ripping off' of Heck sausages
I am appalled at the way Aldi continues to dupe the shopper into believing they are buying Heck sausages
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NewsHeineken mounts £6m push for non-alcoholic lager 0.0
The campaign, called ‘Now You Can’, will see several adverts air on national TV until September
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Comment & OpinionMel Giedroyc helps BelVita continue its emotional journey
Mel munches biscuits and says wacky things to drivers before handing over their ‘ticket to a better morning’
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NewsHeck owner accuses Aldi of copying Chicken Italia sausages
Andrew Keeble said it was ’time to stand up to the playground bully’ and was considering legal action
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NewsFire & Smoke ham links with Jacksonville Jaguars NFL team
On-pack promotions will offer the chance to win a VIP trip to Florida for a Jaguars game and behind the scenes stadium tour
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NewsTreasury Wine Estates gives Lindeman's Bin range a new look
The 14-strong range has been given a significant makeover, featuring new artwork from Australian artist David Bromley
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Comment & OpinionConfectionery brands need to get creative with advertising
Frankly, the ASA guidelines were always going to give confectionery brand managers a headache
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NewsCarlsberg eyes major rebrand and raft of packaging innovation
It is understood a significant reimagining of the lager brand is set for early 2019
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Comment & OpinionSunbites lets the light in... and hides it under a bushel
“Everything is wonderful/everything is great”, some unbearably anodyne music tells us
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Comment & OpinionWorld Cup fever is delivering the summer the grocery industry has always dreamed of
Nothing compares to football in terms of engaging the population and getting us together to drink beer and eat copious amounts of not so healthy snacks
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NewsPetits Filous works with Amazon for Play Free push
Consumers will receive “play-promoting instructions” alongside their Amazon Pantry order, designed to encourage children to rediscover the cardboard box as a plaything
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NewsBudweiser promises free beer if England win World Cup
The brewing giant said beer production had been increased at its UK facilities in anticipation of an English win
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NewsNisa backs England World Cup bid with vehicle rebranding
England take on Croatia in the World Cup semi-final this evening
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NewsHighland Spring and McCain censured over on-pack competitions
The ‘instant win’ promotions were misleading about the likelihood of a win, ruled the ASA