All Marketing articles – Page 162
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NewsTesco, Sainsbury's & Birds Eye back Veg Power campaign
The campaign aims to raise £100,000 for a generic vegetable advertising fund with the goal of increasing veg consumption across the UK
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NewsPukka Pies commits to £6m push following sales success
The Leicestershire business will kick off a 12-month campaign in June, six months after its £8m investment of 2017
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Analysis & FeaturesA dangerous game: sporting sponsorship in 2018
The combination of sport and politics has often proven volatile. And it means sponsoring the World Cup this year is more complex than it has ever been
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NewsOcado brings back 'Britain's Next Top Supplier' competition
Applications will be reviewed by Ocado’s buying team before shortlisted candidates are invited to present in person
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NewsTic Tac returns to TV after five-year gap
Part of a £1.5m push, the 30-second ad features the character Mr Tic Tac
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NewsMarks & Spencer introduces My M&S Favourite in-store campaign
Shopfloor staff to wear name badges showing their favourite M&S products
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NewsNisa prepares 'Summer of Football' marketing campaign
Nisa is providing retailers with themed point of sale, gondola-end kits and a wide range of deals
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Comment & OpinionMaltesers continues warm and witty streak
Maltesers won acclaim in 2016 for its ‘Look on the Light Side’ ads
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NewsQuaker Oats set for rebrand across porridge ranges
The Quaker Man logo has been updated for the first time in six years
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NewsAsda drops Saatchi in favour of AMV BBDO for its advertising
Asda marketing boss Andy Murray has announced a new tie-up with the Publicis-owned agency
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NewsThe Portman Group launches review of alcohol marketing code
The move was “a great opportunity to shape the future of alcohol regulation”, said Portman Group CEO John Timothy
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NewsExclusive interview: AHDB's Christine Watts on making levy body 'fit for the future'
AHDB’s chief marketing and communications officer spoke to The Grocer exclusively about the levy body’s recent restructure…
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NewsAsahi UK mounts massive marketing push for relaunched Super Dry
More than 600 ads will roll out across London, with a string of brand partnerships over the summer
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Comment & OpinionLynx's modern lads go for Gold to impress the ladies
Lynx has put some effort into moving on from its long-running laddy ‘Lynx Effect’ days
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NewsCosta and Co-op in landmark Coronation Street deal with ITV
The move has been dubbed ’the biggest product placement partnership on British TV’
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NewsCamden Town Brewery kicks off 'passionate' Hello Hells push
Camden had “noticed a real lack of passion for lager” when speaking to consumers, said the brewery’s founder Jasper Cuppaidge
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NewsMaltesers puts women centre stage in pair of ads
The two comical clipss are based on conversations with a diverse range of women about their experiences
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Comment & OpinionIs M&S being prepared to be broken in two?
Patrick Bousquet-Chavanne masterminded some great campaigns, including the Mrs Santa and Paddington Bear Christmas ads
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NewsYellow Tail wine gets £2m 'Cut to the taste' campaign
It comes as sales of Yellow Tail are on the up, growing by a cool £20m this year
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NewsLucozade readies £10m 'Energy Beats Everything' ad campaign
The campaign will offer “a humorous spin on the well-known David and Goliath tale”