All Marketing articles – Page 159
-
NewsDeliveroo promotes Co-op and Morrisons tie-ups with TV ads
It is the first time Deliveroo has promoted grocery in ads; previous ads have focused on restaurant and fast food partners
-
Comment & OpinionSainsbury’s makes a splash with sounds of summer
Sainsbury’s has subtly evolved its distinctive black-and-white-and-orange ad campaign
-
NewsSainsbury’s unveils cheese innovation fixture in 101 stores
The retailer will initially showcase cheeses from Biotiful, Arla and Vitalite
-
NewsAVA Berries reports strongest strawberry sales season yet
The supplier had sold almost 4.7 million punnets since the start of May
-
Comment & OpinionDomino’s plays up benefits of the ‘staycation’
Domino’s is making a commendable effort to inject a bit of glamour into the great British ‘staycation’
-
NewsThousands of HFSS products caught in PM’s promo and ads ban
The crackdown includes many products reformulated under the flagship soft drinks sugar levy
-
NewsYoung’s renews football sponsorship for 17th season
The seafood giant will continue to back hometown club Grimsby Town for the 2020/21 season
-
ProfilesMy food & drink job: Lili Wiranatha, sales and marketing intern, Wholey Moly
Lili grew up in Indonesia and became interested in health food while living in Australia
-
NewsNational Food Strategy report calls for junk food taxes and more free school meals
The first part of the strategy was launched today by Leon co-founder Henry Dimbleby
-
Analysis & FeaturesIndustry reacts as Boris Johnson announces new obesity crackdown
The new obesity strategy includes plans for a ban on HFSS food promotions in prominent locations in stores
-
NewsPromotions of HFSS food to be slashed under government’s new obesity strategy
The government said the move would also see a ban on volume promotions for HFSS products such as ‘buy one get one free’
-
NewsHolland & Barrett appoints VCCP to lead advertising strategy
The health food retailer awarded the account to VCCP following a pitch process that began in August last year
-
Comment & OpinionReturn of McDonald’s strikes a celebratory tone
McDonald’s has become one of the first major food companies to unveil an ad with a broadly celebratory tone
-
NewsWaitrose launches summer holiday virtual cookery classes for children
The chefs will teach a different recipe each week, from sausage rolls to apple & cinnamon cakes
-
ProfilesMy food & drink job: Roseanna Evans, marketing & commercial consultant, HRA Global
Consultant Roseanna landed her role while halfway through her dissertation
-
NewsCo-op launches new fund and TV ad to support food charities
Co-op has committed to a 20p donation every time a customer buys a picnic product
-
NewsPhilippe Rondepierre made marketing director at Snappy Shopper
Rondepierre will join the Dundee-based home delivery platform in September
-
NewsLily’s Kitchen reformulates dry dog and catfood ranges and revamps design
The brand has rolled out ‘highly impactful’ new packs featuring ‘a more contemporary design’
-
Comment & OpinionDurex calls for a better ‘normal’ in well-written campaign
Condom brand Durex’s ‘let’s not go back to normal’ campaign is a masterclass in ad copy writing
-
Comment & OpinionThe government must restrict both price promotions and marketing on HFSS foods
A group of signatories from the UK health and medical fields lay out their hopes for the government’s obesity strategy