All Marketing articles – Page 159
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Comment & OpinionWhat's in a name? Define who you are - and who you are not
Calling your business by the right name is central to its identity, says Camilla Barnard
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Analysis & FeaturesFive celebrity-spun functional ingredient trends
A celebrity stamp of approval hasn’t lost its shine in 2018
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Comment & OpinionJessica Knappett helps Bulmers establish right-on cred
Ellie Taylor has starred for Stowford Press; now another cider brand has signed up a funny woman to front its campaign
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NewsCadbury, Chewits and Squashies rapped for under-16s promotions
The decisions are the first since the introduction in July 2017 of rules banning ads for HFSS products
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NewsCrespo revamp aims to revive ‘dull’ ambient olives fixture
Crespo’s new look highlights the products’ Mediterranean provenance, while marketing will tap the health trend
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NewsHolland & Barrett appoints first global marketing chief
Hipperson joins the health food retailer from Bacardi
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NewsHeineken moves to revitalise ailing Bulmers with new recipe and TV campaign
Sales of the brand fell by more than a third this year
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NewsCadbury invites shoppers to create its next Dairy Milk bar
The winning sharing bar will be sold in the mults for at least a year
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NewsMaker's Mark to launch marketing campaign across London
It is its first major UK marketing push in almost a decade
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Comment & OpinionPlanning to use Facebook Messenger's video ads? Be bespoke, not creepy
Getting content and activation timing right is essential, says Matt Lee of Capture
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Comment & OpinionCapri-Sun’s animated pouch satisfies Sally… probably
Capri-Sun has cut the amount of sugar in its pouches, and this ad aims to promote this
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Comment & OpinionBranding must move on from cultural appropriation tropes
Grocer reporter Rachel Graham warns brands tread a fine line between cultural appreciation and appropriation
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Comment & Opinion10 tips for turning an fmcg brand into a national treasure
Jamie Williams of creative agency Isobel on how to help consumers feel the love for brands
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NewsHipp Organic to make TV ad debut in £2m push
The German babyfood brand, which launched in the UK about 25 years ago, is down 4% in value
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NewsInnocent's top marketer Dan Germain leaves after 19 years
Germain has worked at the juices and smoothies giant since its inception in 1999
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Comment & OpinionHow thinking like a startup can help revive old fmcg brands
Many brand managers of conglomerate-owned brands are overly protective of their brands, says Neil Davidson of HeyHuman
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NewsCapri-Sun kicks off £4m push for reformulated range
In March, the brand reduced the sugar content of its five-strong core lineup by 50%
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NewsThomas Fudge’s unveils new look and makes flatbreads debut
The Dorset biscuit brand has undergone its biggest overhaul since it changed hands two years ago
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Comment & OpinionJohn Barnes takes a tonguing in Just Eat ad
World Cup-sponsoring brands have, as you’d expect, been making the most of their exclusive deals
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NewsPoundland offers Poundworld staff guaranteed job interviews
It has set up a dedicated email address for affected Poundworld workers to contact it about vacancies