All Marketing articles – Page 159
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Comment & OpinionTime to delist the retailer media sales houses - video
The classic ‘cut and thrust’ between account managers and buyers is changing
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NewsPropercorn axes ‘half-popped’ Corn Crunch range
The four-strong lineup was delisted due to the prohibitive costs of marketing
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NewsHotel Chocolat set to unveil new app and loyalty scheme
The app will give “very different functionality and capabilities” to the site
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NewsJack Daniel's launches push for its Tennessee Honey brand
The drive will see fresh packs roll out across the brand’s 70cl bottles, which will feature an ice cube mould
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NewsGenius Gluten Free unveils new look and half-loaves
A £1m investment will kick off on 2 October featuring three online films
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Comment & OpinionHeinz uses M&S aesthetic to underline 'no additives' message
A handful of sun-ripened tomatoes fall through the air in slow motion, condensation glistening on shiny skin
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NewsNutella unveils £2.8m campaign for B-ready biscuit
The multichannel campaign includes a 30-second TV advert
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Comment & OpinionTaylors of Harrogate works its magic with Patrick Stewart
Taylors of Harrogate crams a lot into a pair of new ads – one for tea, one for coffee
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NewsMorrisons employees singalong with Elvis in Price Crunch TV ad
The ad features staff and customers joining in with Elvis Presley’s song, Way Down
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NewsSainsbury's launches 'living well' marketing initiative
The supermarket has commissioned research to determine which factors are most important to the nation’s wellbeing
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NewsMichael Poyser joins Ecrebo as chief analytics officer
Ecrebo provides PoS offers to companies including M&S and Waitrose
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NewsNisa names trucks after a schoolgirl and a lorry superfan
Eleven-year-old Brooke McKenna and lorry enthusiast Mark Usher are the latest winners of the symbol group’s competition
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Comment & OpinionSainsbury’s Snapchat venture is a smart way to target younger shoppers
Remember the days when Snapchat was dismissed as an app for illicit affairs?
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NewsHeinz makes its can the star in £4m TV soup push
The new 20-second clip replaces last year’s Love Soup commercial
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NewsPiccolo to donate 100,000 baby meals to families in need
The One to One initiative will see one babyfood pouch donated for each one sold, costing the startup c£250,000
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NewsJim Shearer made Molson Coors marketing & consumer excellence director
Shearer takes over the role from Martin Coyle, who has been made chief marketing & craft officer for the company’s Canadian business
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Analysis & FeaturesSeize the Cheese: a marketing campaign for Britain's best cheeses
The Grocer challenged creative agency Haygarth to come up with a campaign for artisan British cheesemaking
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NewsWalkers kicks off Movie Nights streaming promotion
The push will run for the rest of 2017 on sharing bags across the brand’s core range, Bugles and Mix Ups
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NewsRecipe box companies Gousto and HelloFresh target family market
Gousto has unveiled a rebrand and ad campaign; HelloFresh has relaunched its family boxes
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NewsVegan campaigners Viva! launch 'ditch dairy' bus ad campaign
The campaign, carries two separate ads outlining ‘shocking facts’ about the dairy industry