All Marketing articles – Page 159
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Comment & OpinionSainsbury's Nectar trial: saying thank you in a meaningful way
When Sky announced Sky VIP, its loyalty programme, in 2017 I felt ripples of admiration among loyalty professionals
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Comment & OpinionWalkers' old bags shine in thank you ad
Walkers has unveiled an unusually sincere advert with the express purpose of saying ‘thank you’ to the Great British public
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NewsASA dismisses vegan complaints against AHDB's Love Pork campaign
Vegan activist group Viva! had alleged AHDB’s advertising campaign misled consumers over low fat claims
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Analysis & FeaturesThe dark side of digital: how will the Cambridge Analytica scandal affect grocery?
Grocery has always been reluctant to embrace online advertising, and now the Cambridge Analytica scandal has raised further questions about digital ethics. So how are brands and retailers reacting?
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NewsPots & Co appoints Charlotte Green as marketing director
Green has almost 12 years of experience in the fmcg industry, having started a career in 2006 with Nestlé
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NewsWalkers celebrates 70 years with ‘ode to the nation’ TV ad
The seven-week campaign will celebrate ‘the moments where Walkers has been an integral part of people’s lives’
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Comment & OpinionTesco is no longer being outmuscled on the advertising front
Normal service has been resumed among the UK’s biggest retail and fmcg advertisers
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NewsCoke Classic kicks off OOH push as sugar tax takes effect
Running for four weeks, the campaign aims “to celebrate and reinforce the uniqueness and specialness” of red Coke
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NewsTesco drives comeback with massive ad spend increase
Tesco has upped its ad spend in traditional channels – such as TV, radio and print
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My Alternative CVLouisa Wilkinson, Hangry, on puns, parking and plastic bags
‘In my school holidays I would help out at my mother’s nursery school’s holiday clubs’
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NewsChoc on Choc celebrates royal nuptials
The chocolates will be free at Harry’s Bar on London’s Ironmonger Lane with every Harrypolitan cocktail
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NewsBrewDog launches direct-to-consumer 'beer club'
Three new brews made at BrewDog’s Aberdeenshire base in small batches will be sent to subscribers very fortnight
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Comment & OpinionBirds Eye on to a winner with fourth wall-presser
Many online ads now acknowledge YouTube’s ‘skip ad’ function, using their first five seconds to discourage users from clicking away
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NewsRed Tractor announces major TV ad push to raise awareness
The assurance scheme is planning a multimillion pound spend on the campaign, set for transmission in late summer
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NewsAmazon to sponsor The Great British Bake Off second series
Amazon is thought to have paid around £5m for the deal, which it will use to promote its Alexa and Echo smart speakers
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NewsLA-based artist designs Campo Viejo Reserva Art Series label
Norman Duenas’s vibrant submission – an abstract representation of lives coming together – was selected from 696 entrants
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Comment & OpinionFundamentals of category management, 4: Sustained launch support
Jeremy Garlick of Insight Traction sets out the five key elements of sustained launch support, in this latest instalment of his series on fmcg category management
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NewsSibling drinks makers Sisters and Brothers unveil NPD
Sisters has launched a 40% abv Sugnature gin, while Brothers unveiled 4.8% abv pale ale Electric Brother
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NewsCarlsberg lifts lid on plans for the brewer's core portfolio
The brewer is working on a relaunch for Carlsberg lager and Teley’s canned ale and introducing a new San Miguel variant…
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NewsBirds Eye invests £8m in frozen chicken marketing push
Its Winner Winner, Birds Eye Chicken for Dinner campaign is the brand’s largest investment in the category in a decade