All Marketing articles – Page 161
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Comment & OpinionLessons for brands from Hotel Chocolat's 'slabgate' spat with Waitrose
Hotel Chocolat has played a deft hand, says John Noble of British Brands Group, but its bold approach won’t work for everyone
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NewsGreggs goes undercover to showcase summer menu at foodie festival
The high street chain rubbed shoulders with Michelin-starred chefs and TV personalities under the guise of Gregory & Gregory
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Comment & OpinionAd of the week: Hovis makes case for 'always good' bread
“It’s just bread.” The new Hovis ad plays on the supposed ubiquity of the loaf
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NewsHotel Chocolat claims win over Waitrose 'copycat' bars
Waitrose has agreed to stop manufacturing its similar looking bars, according to Hotel Chocolat
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NewsCostcutter launches 'Bringing Summer Home' campaign
As well as food and drink deals, shoppers will have the chance to win a £10k luxury holiday
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Analysis & FeaturesGDPR, ready or not for the new data regulation rules?
This week sweeping new regulation comes into force in the UK transforming the rights, rules and risks that surround handling data
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NewsNew Stowford Press cider TV ad to air over summer
Centring on Stowford’s local provenance, it features comedian Ellie Taylor and adventurer-cum-author Alastair Humphreys
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Comment & OpinionCornish chat is back in new Kelly's campaign
Kelly’s of Cornwall made a big impact with its first Cornish-language ad two years ago…
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NewsDiageo rolls out Haig Club gift pack for Father's Day
The £45 packs feature a 70cl bottle of 40% abv single grain whisky and limited-edition chrome hip flask
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Comment & OpinionHow to identify a true social media influencer
As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC
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NewsSpar rapped over 'everyday wines' press releases
Alcohol Concern Wales complained that Spar’s phrasing in two releases alluded to drinking the product every day
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Comment & OpinionHotel Chocolat: case for and against in Waitrose bar spat
What is Hotel Chocolat’s Angus Thirlwell getting his meringue-strawberry-and-white chocolate knickers in a twist about?
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NewsPilgrims Choice launches surreal new ad campaign
The Ornua-owned brand hopes the ad push will tip sales over the £100m value barrier this year
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Comment & OpinionMaisie Sly is star turn in Aldi’s first signed ad
The discounter’s newest ad features the deaf, seven-year-old star of Oscar-winning short film The Silent Child
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NewsViva! ad linking dairy to cancer banned by ASA
The vegan activist group had claimed milk could cause cancer in its advert, which appeared on buses last September
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NewsMcVitie’s marks royal wedding with ‘transatlantic’ Digestives
Just 50 packs will be available via the brand’s Twitter channel from today (14 May) to Friday (18 May).
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NewsHotel Chocolat accuses Waitrose of ‘ripping off’ bar design
Founder Angus Thirlwell said the company had written to Waitrose asking it to “do the right thing” and withdraw its new own-label range
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Comment & OpinionPeter Dinklage stars in another Estrella Damm film success
Dinklage appears as movie character Chad Johnson PI, whose corny cop movies are enjoyed by the film’s protagonist
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Analysis & Features10 new products hitting shelves for the royal wedding
Royal wedding bells are ringing and retailers hope the wedding fever that’s sweeping the nation will get tills ringing too
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NewsEcho Falls becomes official wine of Love Island
The show was “a perfect fit for Echo Falls as both brands attract people who have the same attitude and approach to life”