All Marketing articles – Page 163
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NewsLidl overstated price advantage over Morrisons, rules ASA
Morrisons complained that the Lidl ad did not reflect its promotional price
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NewsFlorette launches sweeter crispy salad, backed by rap battle ad push
The launch will be supported by a £3m ad campaign featuring a rap battle between Sweet Crispy and Florette’s classic Crispy variant
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NewsIceland launches website promoting sustainability credentials
The new site says the frozen food retailer is ‘taking on the world’s biggest environmental and social challenges’
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Comment & OpinionAperol gets graphic with 100th anniversary antics
Orange Chronicles is a graphic novel ‘comprised of seven comic-strip style stories’
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Comment & OpinionAffable Jeff Bridges helps Amstel build togetherness message
Amstel’s new ad feels a bit like it was conceived during a brainstorming session at which lots of its beer was consumed
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NewsAlbert Bartlett partners with Disney for potato promotion
The on pack promotion is designed to boost potato consumption among children
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ProfilesMy food & drink job: Mimi Proudlock, marketing manager, Press London
Mimi loves helping people adopt healthier lifestyles through her work at drinks brand Press
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NewsPropercorn cement mixer embarks on promotional tour
The pink vehicle began its journey today (30 April) in London
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NewsTetley kicks off first push for Cold Infusions range
A £1.3m investment will be accompanied by a new variant and extra formats
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Analysis & FeaturesHow to get your brand in front of buyers
Brands need to be creative to grab time-poor buyers’ attention – or get lost in the background
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NewsHeineken enlists Jeff Bridges for £7m Amstel ad campaign
It features the Big Lebowski actor “literally becoming a human bridge”
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NewsSainsbury's marks 150th anniversary with immersive exhibition
Sainsbury’s said guests would be able to touch and taste their way through its history
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Comment & OpinionCarlsberg faces the trolls as part of commitment to change
For a brewer as big as Carlsberg to completely overhaul its core lager is no small undertaking
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Comment & OpinionPepsi sky advertising trial brought back down to earth
Russian startup StartRocket has developed a way to launch ‘orbital billboards’ into the atmosphere
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ProfilesMy food & drink job: Jack Taylor, trade marketing executive, Boost Drinks
A university project developing products for Greggs gave Jack the food and drink bug
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NewsPig sector complains to ASA over Amazon advert
The National Pig Association said Amazon’s Echo Dot cinema ad encouraged the illegal act of ’swill feeding’, which could spread disease
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NewsWarburtons unveils bagels range to be advertised by Robert De Niro
The two variants of New York-style bagel are made in the traditional manner
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NewsCadbury enlists Kim Wilde and Jason Donovan for Darkmilk ads
The comical clips made their small screen debut on Saturday (20 April)
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Comment & OpinionIt's a laugh, but Brad and Dan bring nothing new for Foster's
Foster’s dropped Brad and Dan in 2015, claiming its drinkers had moved away from their ‘lean-back’ approach
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Analysis & FeaturesBrewDog’s ‘annual general mayhem’ is Britain’s weirdest beer festival
BrewDog’s ‘annual general mayhem’ saw thousands of shareholders descend on Aberdeen