All Marketing articles – Page 163
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NewsFDF boss says plans for 'junk food' promotions ban is 'government at its worst'
Delivering the Campden BRI Day lecture, Ian Wright said he’d been ‘shocked’ at ministers’ disregard for consumer choice
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Comment & OpinionFmcg packaging design must get fit for e-commerce
When innovating around design, fmcg products must from the outset consider a buying journey that extends well beyond the shelf, says Fiona Florence of JDO UK
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Comment & OpinionBrands must get their World Cup marketing timing right
Fans are most excited before and during games, says Oath’s Stuart Flint
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NewsHeinz weighs up new name for Salad Cream in brand overhaul
The change would better reflect how the product is used, with only 14% of consumers eating it with salad
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NewsLucozade Zero partners with Love Island in £6m push
The sugar-free soft drink will continue to partner the reality show throughout its eight-week run
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NewsAlesha Dixon signs up as Groovy Food's brand ambassador
The singer and TV presenter will produce recipes and tips on food, beauty & wellbeing in print, digital & social media
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NewsPoundland targets Boots in price-based poster campaign
All 800 of the variety discounter’s stores are from this week to feature window posters showing the “massive price differentials”
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Comment & OpinionGDPR has helped, but there's work to be done on data
GDPR legislation does indeed open up opportunities for brands to strengthen their data relationships with shoppers
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Comment & OpinionLessons for brands from Hotel Chocolat's 'slabgate' spat with Waitrose
Hotel Chocolat has played a deft hand, says John Noble of British Brands Group, but its bold approach won’t work for everyone
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NewsGreggs goes undercover to showcase summer menu at foodie festival
The high street chain rubbed shoulders with Michelin-starred chefs and TV personalities under the guise of Gregory & Gregory
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Comment & OpinionAd of the week: Hovis makes case for 'always good' bread
“It’s just bread.” The new Hovis ad plays on the supposed ubiquity of the loaf
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NewsHotel Chocolat claims win over Waitrose 'copycat' bars
Waitrose has agreed to stop manufacturing its similar looking bars, according to Hotel Chocolat
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NewsCostcutter launches 'Bringing Summer Home' campaign
As well as food and drink deals, shoppers will have the chance to win a £10k luxury holiday
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Analysis & FeaturesGDPR, ready or not for the new data regulation rules?
This week sweeping new regulation comes into force in the UK transforming the rights, rules and risks that surround handling data
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NewsNew Stowford Press cider TV ad to air over summer
Centring on Stowford’s local provenance, it features comedian Ellie Taylor and adventurer-cum-author Alastair Humphreys
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Comment & OpinionCornish chat is back in new Kelly's campaign
Kelly’s of Cornwall made a big impact with its first Cornish-language ad two years ago…
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NewsDiageo rolls out Haig Club gift pack for Father's Day
The £45 packs feature a 70cl bottle of 40% abv single grain whisky and limited-edition chrome hip flask
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Comment & OpinionHow to identify a true social media influencer
As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC
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NewsSpar rapped over 'everyday wines' press releases
Alcohol Concern Wales complained that Spar’s phrasing in two releases alluded to drinking the product every day
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Comment & OpinionHotel Chocolat: case for and against in Waitrose bar spat
What is Hotel Chocolat’s Angus Thirlwell getting his meringue-strawberry-and-white chocolate knickers in a twist about?