All Marketing articles – Page 168
-
NewsCo-op gets Coronation Street role with Weatherfield store
A Costa Coffee sore front is also set to feature on the show
-
NewsLidl unveils 28 own label SKUs for Organic Week push
The discounter’s promotion will highlight a tranche of products priced at under £4
-
NewsTesco launches new money-off fuel offer across UK forecourts
Customers who spend at least £60 in any Tesco store or online will receive a 10p off a litre of fuel coupon
-
Comment & OpinionCreepy cat Malcolm sends chill through Young's campaign
Rupert Everett hams it up as Malcolm’s voice, poshly eulogising about his owners’ choice of fish dishes
-
NewsMaro Itoje joins Vita Coco's fitness campaign
The tie-up comes as part of the brand’s Revival of the Fittest push
-
NewsTesco tries to ramp up Clubcard payment app customer numbers
A new promotion means shoppers using Tesco Pay+ will collect an additional Clubcard point for every £4 spent
-
NewsFDF issues guidance on healthier product marketing
The guidance covers comparative nutrition claims, such as less sugar, fewer calories and more fibre
-
NewsVegetarian Society plans first London Underground poster push
The push will run for a fortnight from 7-20 May to coincide with National Vegetarian Week
-
NewsCampaign for Real Ale to boost relevance by widening remit
Members will vote on proposals to extend remit to kegged ales, ciders and other types of booze…
-
Analysis & FeaturesDiet Coke gets a serious revamp: a sign of what’s to come in the UK?
The soda’s grocery value sales are down 0.6% to £420.2m, so would a British relaunch be worth a punt?
-
NewsSharry Cramond made M&S food & hospitality marketing head
Cramond joins M&S from Southeastern Grocers, in Jacksonville, Florida
-
NewsCommunication must be high-quality to communicate quality
Because we make dairy-free drinks, some of our consumers assume we are anti-dairy, says Camilla Barnard of Rude Health. Not so
-
Comment & OpinionWhat Tesco's Clubcard changes tell us about the future of loyalty
Never mind the outrage, says Bryan Roberts of Tcc Global. The Clubcard refresh makes sense
-
NewsSpar UK renews British Athletics sponsorship deal
Spar will also become title partner of the British Athletics Indoor Championships…
-
Comment & OpinionProngles looks to hog global snacks market
Prongles now has an official website – and it’s a master-satire of aggressive 1990s-style marketing
-
Comment & OpinionCadbury moppet pulls at the heartstrings
Christmas is over but Cadbury is upholding the festive tactic of tugging at the heartstrings
-
NewsHäagen-Dazs signs tennis star Grigor Dimitrov as ambassador
The ATP Finals winner, currently ranked third in the world, has signed a two-year deal with Häagen-Dazs
-
NewsMalcolm the Cat returns in Young's 'biggest-ever' ad
£5m push will focus on Gastro range, and a six-month sponsorship of UKTV Drama, using the tagline ‘captivating moments’
-
NewsSpoof dairy marketing campaign given 'scrumptious' revamp
The campaign had been well received so far, said Dairy UK CEO Judith Bryans, with 1.1 million views of its spoof recruitment ad
-
NewsAsahi to bring Super Dry lager brewing back in-house
The 5.2% beer was previously contract brewed by Shepherd Neame in Britain