All Marketing articles – Page 173
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NewsKraft Heinz unveils second phase of £8m soups ad campaign
Targeted at under-35s, the £4m push makes its TV debut today (16 October)
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Analysis & Features10 packaging innovations of 2017
Innovations in packaging in the past 12 months have pushed the boundaries of design, cut costs and helped save the planet
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Analysis & FeaturesPlain packaging: who's next?
One colour. One font. Oh, and grim and grisly health warnings. Is the future plain for food and drink packaging?
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NewsWestons targets 40% growth in five years with brand overhaul
A new logo will roll out from late October across all consumer and trade touchpoints…
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NewsTropicana offers shoppers chance to vote for new juice
Consumers will pick one of three limited edition flavours via Facebook
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NewsRising childhood obesity levels blamed on marketing and price
There will be more obese than underweight children by 2022, WHO report finds…
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NewsTrolley posters 'deliver 15% sales boost for brands'
The study by Capture and IRI also looked at the impact of PoS and in-store sampling
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NewsOxo's modern family return in TV ad for pots and pouches
The new ad once again focuses on gender equality in the kitchen
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NewsPack'd rolls out trio of frozen Protein Smoothie Kits
They blend blend frozen fruit and vegetables with whey protein and superfoods…
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NewsWarburtons debuts ‘Pride & Breadjudice’ ad starring Peter Kay
A three-minute version will air on 7 October during ITV’s The X Factor
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NewsPrinces launches six-month push for fish and fruit lineup
Brand has also expanded its mackerel and tuna ranges with three new variants exclusive to Tesco
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NewsRemeo Gelato names Lorenzo Barbera as head of marketing
Barbera will join the premium dessert brand on 16 October as ‘brand sherpa’
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Comment & OpinionTime to delist the retailer media sales houses - video
The classic ‘cut and thrust’ between account managers and buyers is changing
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NewsPropercorn axes ‘half-popped’ Corn Crunch range
The four-strong lineup was delisted due to the prohibitive costs of marketing
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NewsHotel Chocolat set to unveil new app and loyalty scheme
The app will give “very different functionality and capabilities” to the site
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NewsJack Daniel's launches push for its Tennessee Honey brand
The drive will see fresh packs roll out across the brand’s 70cl bottles, which will feature an ice cube mould
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NewsGenius Gluten Free unveils new look and half-loaves
A £1m investment will kick off on 2 October featuring three online films
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Comment & OpinionHeinz uses M&S aesthetic to underline 'no additives' message
A handful of sun-ripened tomatoes fall through the air in slow motion, condensation glistening on shiny skin
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NewsNutella unveils £2.8m campaign for B-ready biscuit
The multichannel campaign includes a 30-second TV advert
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Comment & OpinionTaylors of Harrogate works its magic with Patrick Stewart
Taylors of Harrogate crams a lot into a pair of new ads – one for tea, one for coffee