All Marketing articles – Page 173
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Comment & OpinionDoritos' baby dragon breathes warmth into chip campaign
“New Doritos Heatburst. It’s a bit like getting a baby dragon.” Rather hard to prove
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NewsSelligent to aid Ocado with customer behaviour data
The analytics will enable Ocado to target customers using their preferred social media channel
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NewsWeetabix debuts Jack and the Beanstalk ad in £10m push
The cereal brand ha resurrected its ‘Have you had your Weetabix?’ strapline
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NewsLewis Hamilton teams up with Monster Energy for Ride Along
Competition winners will be driven by the F1 star around AMG facility at Mercedes-Benz World
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NewsRobinsons Fruit Shoot readies It’s My Thing kids’ campaign
Kicking off on 4 March, the push celebrates children doing what they are passionate about
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NewsFoster's gets pack redesign to highlight heritage
The new designs will roll out across the beer brand’s portfolio from April
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NewsPeperami launches campaign to erase London's potholes
It comes as 1,860 potholes have been reported across London in the past 12 months
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NewsGroovy Food Company teams up with Gizzi Erskine
The TV chef and food writer will collaborate with the brand on a series of recipes and cooking tips
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Comment & OpinionKFC gets into clean eating with blogger Figgy Poppleton-Rice
Ella Mills might need a deep breath before she checks out KFC’s latest marketing lark
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Comment & OpinionYorkshire Tea's local heroes do some impressive work
Yorkshire Tea has an impressive advertising track record – and its new celebrity-led trio don’t disappoint
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NewsYorkshire Tea enlists local heroes for £7m TV campaign
The push is the brand’s biggest-ever – and its first to feature multiple small screen executions
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NewsPersil marks Beauty and the Beast release with Disney giveaway
Each pack showcases the offer via a flash featuring artwork from the film due to be released on 17 March.
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NewsSainsbury's Argos appoints Gary Kibble as marketing director
Gary Kibble will lead marketing of the newly acquired Argos brand
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NewsChallenger brands 'put fmcg giants to shame on social media'
Fmcg giants think of social media as a broadcast channel, reveals The Grocer’s Social Media Ranking 2017
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NewsPaddy’s Bathroom pushes new-look range with turtle TV ad
The 30-second clip will air on Nick Jr and Nick Jr Too throughout 2017
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Analysis & FeaturesWhich brands are getting it right on social media?
The industry has recruited many social media followers and fans – but how can they actually engage with them?
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NewsWaitrose trials video shelf-edge ticketing
The supermarket has started a 12-week trial at its store in Trumpington, Cambridge
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NewsBirds Eye invests £7.1m to reassure over frozen chicken quality
The push represents the brand’s biggest ever investment in frozen chicken
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NewsAir Wick kicks off £2m push for V.I.Poo loo spray
Available in Fruity Pin-Up, Lemon Idol and Rosy Starlet variants, the 55ml spray can be used up to 100 times
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NewsKit Kat adds peanut butter to bagged Bites range
The brand is also offering the chance to win a personalised four-finger bar