All Marketing articles – Page 173
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NewsNew Birds Eye peas campaign brings back the 'pop' sound
The push for Garden Peas and Petits Pois launched today under a £4.2m investment that includes social media outreach and a packaging refresh
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NewsCarrs Foods revamps Baker Street range of wrapped bread
Two SKUs – 4 Part Baked Petit Pain and 2 Part Baked Baguettes (rsp: £1) – are set to roll out to 330 Waitroses on 2 March
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NewsMcDonald's teams up with Mumsnet for new Happy Meal offering
A new menu item looks set to launch nationwide in the summer
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NewsWalkers launches ‘big night in’ ads with live prize reveals
The bagged snacks giant will run three peak-time ads each Saturday for 16 weeks
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NewsRussian Standard launches £2.5m marketing push
Out-of-home ads and a ‘brand activation platform’ at summer festivals will highlight the vodka’s ‘challenger’ credentials…
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Comment & OpinionPizza is colourful way to welcome a new princess
Meghan Markle must now endure ‘tributes’ from the British food industry…
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Comment & OpinionZoe Saldana joins Campari’s Red Hand gang
An expensive ‘short film’ is a neat way for brands to look classy
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NewsAsda stocks up on record levels of Valentine's roses
Prices for a single rose start from £2, rising to £30 for an Extra Special bouquet
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NewsHelen Kershaw made GroceryAid marketing communications head
Kershaw was previously head of marketing at furniture care business Guardsman Industries UK
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NewsWhich? names Aldi 'Britain's favourite supermarket'
Iceland was named best online store for the third year running
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NewsWilliam Reed and Valassis to offer NCS visitors exclusive deals
The partnership comes after William Reed bought the trademark Pro-Retail from PwC last month
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Analysis & FeaturesSupermarket Valentine's Day meal deals - who's doing what and for how much?
Here’s what the mults have on offer for Valentine’s Day
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NewsMcCain unveils second We Are Family ad in £3.2m push
The slot marks the first time McCain chilled options have featured in TV advertising
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NewsNY Bakery Co marks National Bagel Day with its own beer
The limited-edition tipple’s brewing process incorporates New York Bakery Co’s Original bagels
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Comment & OpinionHas Poundland’s elf had the last laugh in the face of ASA slapdown?
The campaign featured the character in a series of sexually suggestive posts on Twitter and Facebook
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Comment & OpinionLessons in loyalty from Canada
Three significant innovations in retail and grocery have taken place in Canada and the north west of the US
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Comment & OpinionDairy mounts a positive response to anti-dairy rhetoric
The dairy industry is focusing on positive messages in its current marketing campaign Sir, We read with interest the opinion piece last week on the dairy industry’s promotional work and how vegans are deflecting our positive messaging. As the Grocer has highlighted, it is incredibly important that ...
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Comment & OpinionMaryland man offers treats to the 'talented'
Shop owners in Adland have money to burn right now
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NewsCo-op launches Valentine's Day TV ad featuring meal deal
A second ad, focusing on breakfast, will air from 21 February
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News'Sexist' Tunnock's Tea Cakes tennis poster ad banned
The ASA concluded the ad might cause “serious offence” to some consumers