All Marketing articles – Page 173
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Analysis & FeaturesIs Jamie Oliver's Tesco role any more than an ad coup?
It may seem a bitter medicine to some but Dave Lewis thinks an Oliver-backed health initiative is preferable to DH intervention
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Analysis & Features10 of the most memorable milk campaigns throughout the ages
We run down 10 of the most famous, innovative and odd milk campaigns that have ever run
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Analysis & FeaturesCan M&S's new celebrities win over young families?
Social focus and celebs like Amanda Holden and Rochelle Humes mark a shift in M&S’s marketing
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NewsSpare Fruit becomes Spare Snacks in relaunch
The business will officially launch its new identity at the Lunch expo later this month
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Comment & OpinionChristmas comes early as Waitrose & Partners cover Queen
The list of good cover version s of Queen’s Bohemian Rhapsody is not a long one
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Comment & OpinionFundamentals of category management, 10: Category strategy
Focus on visibility, ease of processing and attracting attention, says Jeremy Garlick of Insight Traction in this latest instalment of his series on fmcg and grocery retail category management
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Comment & OpinionJamie Oliver’s Tesco deal is a curate’s egg
It’s not about the moolah. He’s not the new face of Tesco. It’s not even an ad campaign. So what exactly is this tieup?
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NewsM&S celebrity social media push to highlight food launches
The What’s New at M&S campaign is being run on Instagram’s IGTV and YouTube
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NewsScottish Gin Society rapped by ASA over Facebook posts
According to the ASA, the posts encouraged excessive drinking
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NewsMeal kit brand Gousto launches £2m TV ad campaign
The ad has been created by M&C Saatchi and production agency Framestore
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NewsCarlsberg unveils rebrand for flagship 'green' pilsner
A new look and sustainable packaging will roll out in Spring 2019
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Comment & OpinionElton John provides Snickers’ rap battle with star power
Snickers has bagged some impressive celebs for its ‘you’re not you when you’re hungry’ push
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NewsASA orders Viva to amend ad over pig factory farming claims
The ad depicted a pig running in a field contrasted with groups of pigs in crowded pens
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Comment & OpinionWaitrose needs more than an ‘& Partners’ rebrand to excite staff and customers
In order to increase profits for all these partners, Waitrose needs to up its game in delivering for customers
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NewsWaitrose and John Lewis begin new corporate identity rollout
Supermarket will now be known as Waitrose & Partners
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NewsM&S marks Scottish centenary with in-store campaign and food tour
The retailer will stock more Scottish produce across its stores and decorate its branches to mark the celebration
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NewsSpar Scotland backs Food & Drink Fortnight campaign
Scottish Food & Drink Fortnight runs until 16 September
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Analysis & FeaturesChocolate maker Elizabeth Shaw to make TV ad debut
The commercial will air on ITV1’s Meridian and East Anglia regions
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NewsCompany Shop enjoys rising sales of products in plain packs
The UK’s largest redistributor of surplus stock said it would have sold 2.1 million units in plain packs by its year end
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NewsJameson splashes £1.2m on first TV ad in seven years
Owner Pernod Ricard has splashed out £1.2m on the ad