All Marketing articles – Page 175
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NewsNisa launches its second wine festival this year
A wide selection of white, red, rosé and sparkling will be available during the three-week campaign
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NewsWoodforde’s Brewery rebranding to star Norfolk’s Lord Nelson
The brand also plans to launch an as-yet-unnamed lager
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NewsDairy sector teams up for major generic marketing push
The campaign represents the biggest generic marketing push for the dairy sector since the Make Mine Milk campaign
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NewsRebranded Roberts rolls out extended bakery lineup
A revamped, 13-strong lineup will roll out on 4 September
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NewsNew Galaxy TV ad replaces Audrey Hepburn in £3m push
Actor Jade Anouka appeard in the brand’s first new creative in four-and-a-half years
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NewsShreddies axes knitting nanas in new £3.5m TV push
New ‘Shreddie or Not?’ is a ‘modern’ take on family life
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NewsBad Brownie links with Pret and plans own cafés
Company hopes to open a branded dessert café in central London within the next 12 months
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NewsMiso Tasty paste sales soar after Jamie Oliver show appearance
Four times as many products as usual sold in Waitrose in the 24 hours after the show aired
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NewsOrganic Trade Board readies 'emotional' marketing campaign
‘Organic. Feed Your Happy’ campaign launches next week to coincide with Organic September
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NewsHellmann's links with Quiqup for express delivery service
Londoners can get ingredients for five recipes including Hellmann’s sauces in the space of an hour
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NewsScottish butcher brand Simon Howie rebrands core product range
The new design will launch this month and will highlight the brand’s Scottish heritage and ’brand truths’
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Comment & OpinionDominic West delivers stirring change of pace for Dolmio
You might wonder why Dolmio has hired a highly garlanded thesp when literally any normal human would be an improvement
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NewsCandy Kittens rebuked by ASA over misleading halal claim
Complainants noted the sweets contained cochineal – forbidden by Islamic law
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NewsDr Oetker unveils first Great British Bake Off ads - video
The campaign, which features three talking cake characters, will be the first TV ads shown alongside the show
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Analysis & FeaturesBrewDog's battles: from roadkill to real ale
Who would have thought, when it was founded in 2007, that 10 years on BrewDog would be a household name?
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Comment & OpinionCan C4 make licensing success of new Bake Off?
Sir, As you observe the BBC has had limited success with its GBBO spoilers
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Comment & OpinionSend the right message at the right moment
Households spent on average an estimated £800 on Christmas last year. They start thinking about Christmas early
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Comment & OpinionLeckford festival presents Waitrose more as lifestyle brand than supermarket
Appealing to ‘foodies and families’, the Waitrose faithful came out in numbers, boosting the supermarket’s well-heeled image
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NewsHalloween push for Treasury Wine Estates’ 19 Crimes
Promotional neck collars will roll out across all SKUs as 31 October approaches
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Comment & OpinionDairy needs to fight harder against vegan extremism
A constant stream of anti-dairy rhetoric on social media and now a ’World Plant Milk Day’ is keeping the vegan agenda firmly in the spotlight