All Marketing articles – Page 175
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NewsKellogg’s Coco Pops Granola ad banned by ASA over HFSS rules
The ad watchdog’s ruling follows a complaint by the Obesity Health Alliance
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NewsPret appoints former Just Eat exec in chief marketing role
Dawe left Just Eat in May following a management restructure
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NewsMelitta to become global coffee partner of Manchester United
The deal extends a UK partnership launched in November last year
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NewsKerrygold faces lawsuit over claims its cows are grass-fed
Californian Dyami Myers-Taylor has a filed a suit alleging its cows are also fed corn, soya and GM feeds
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NewsThe Collective accuses Aldi of copying its yoghurts
Gourmet yoghurt brand has joined Heck in challenging the discounter over copycat products
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Comment & OpinionGendered products need genuine benefits – don’t just lump the ‘pink tax’ on women
If you’re charging extra for a woman’s product, there should be a justifiable reason
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NewsEnergy drinks brand Carabao makes UK TV ad debut
The advert illustrates Carabao’s ‘commitment to serving a wider mass market audience than any other energy drink’
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Comment & OpinionCoco conquers Croc - can he convince consumers?
Kellogg’s has slashed the amount of sugar in Coco Pops by 30% – a move designed to pacify parents and the sugar lobby
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NewsMeat report urges suppliers to play up 'naturalness'
A new report by the AHDB encourages the meat sector to raise welfare standards ahead of legislation
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NewsHarvey Nichols revamps packaging across own-label snacks
Retailer says revamped lines will be the “trendiest” launch of the summer
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Comment & OpinionTrust is a crucial element of on-pack promotions
No brand of note ever intends to mislead consumers. Trust is one of the most valuable commodities marketers have with people
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NewsCoke offers 50% off Merlin attractions via bottle returns
Visitors to Alton Towers Resort, Thorpe Park, Chessington World of Adventures and Legoland Windsor can recycle any 500ml plastic bottle via reverse vending machines
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NewsBunnahabhain kicks off ad push playing up its Islay roots
It is designed to “celebrate the rugged, romantic isolation of Bunnahabhain and its seafaring heritage”.
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Comment & OpinionTwirl twosome enjoy odd ad debate
A lad and a lass speculate on how the “twirly curly things” in the confection’s centre are created
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NewsGraze drops ‘natural’ brown pack design after 10 years
Set to be backed by a £2m push from September, the new look will be followed by innovation
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NewsRed meat levy bodies team up for marketing push
The marketing campaign will promote the health benefits of beef, lamb and pork
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NewsHaribo enlists rock band for latest Kids Voices ad
The £1.3m push centres on the German confectioner’s Supermix sweets
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Comment & OpinionUsing the power of POS to convert non-loyalty customers
supermarkets are using all tools at their disposal to attract and retain more shoppers
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NewsCo-op launches food masterclasses to educate staff
The Foodology programme aims to educate and inspire staff