All Marketing articles – Page 179
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NewsASA upholds complaints about SodaStream ad profanity
The watchdog ruled the brand had not targeted the ad responsibly on Facebook
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Comment & OpinionHeineken’s new ad proves a talking point – but playing identity politics is a risky game
The concept of bringing together people with opposing views so they can find common ground is wonderful, so why is the Heineken ad being slammed in some quarters?
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NewsBeanz Meanz Heinz slogan returns for £4.1m campaign
The push will position baked beans as a healthy option
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NewsBritish Growers Association unveils changes to its team
James Richardson has become head of the finance operation, supported by a new management accountant…
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NewsAlpen to kick off £4m push celebrating Swiss influence
The new TV ad Mountains of Flavour sees Alpine labourers ordering a “Full Alpen” breakfast
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NewsSheppy's ploughs £100k into rebrand to cement premium status
“With the trend for premium cider in growth, it fuelled the need for a brand refresh”
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NewsMcCoy’s Chips backed by Brighton seagulls in new TV ad
Backed by a £2m investment including outdoor and sampling, the advert will run until 10 May
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News'Strong' dropped from Seriously name in major revamp of range
Revamped packs carrying ‘Seriously’ branding began rolling out this week
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Comment & OpinionMads Mikkelsen... probably the best person for a Carlsberg ad
Carlsberg is playing up its Danish heritage, to give its brew a stronger identity
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NewsPork marketing to turn focus to 'midweek' loin medallions
Push comes as pork sales continue to fall, with retail sales down £175m between 2012 and 2016
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NewsSainsbury's launches first Nectar 10X Points Weekend
Customers will be able to earn 10 Nectar points for every £1 they spend over May bank holiday
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NewsE-cigarette brand Blu to partner with Ministry of Sound
Launched on 21 April, the deal gives Blu exclusive rights to sell and sample its products within the nightclub
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NewsCarlsberg signs deal to sponsor UK music festivals
Carlsberg will have “unprecedented” partner, sponsorship and official supplier rights for Live Nation’s festivals…
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NewsCCEP unveils TV ad to drive no-added-sugar Capri-Sun
The multimillion push introduces an animated Capri-Sun pouch character
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NewsHeineken to splash out £5m on Old Mout campaign
Brand was one of several Heineken brands to be culled by Tesco in February
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NewsCrackdown on sexist and lewd beer labels in US craft scene
The Brewers Association wants to stop use of sexually explicit names and packaging
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NewsBahlsen Pick Up biscuit bars get £2m campaign
New ad is expected to be seen by over 4.2m people at least once during five-week run
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NewsFever-Tree looks to build familiarity with cardboard sleeves
The yellow packaging replaces the former predominantly black outer casing and brings it in-line with the four-pack sleeve
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NewsMetcalfe's faces legal battle over Skinny launch in States
Amplify Snack Brands has filed a federal trademark infringement and unfair competition lawsuit against Snyder’s-Lance