All Marketing articles – Page 179
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NewsHannah Edwards appointed senior marketing manager at Freshpet
She joins from consumer electronics company Hoover Candy, where she spent over two years in a senior marketing role
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Analysis & FeaturesAs supermarkets turn away, what's Fairtrade's future?
Cadbury, Sainsbury’s, Tesco have sought alternative accreditation after concerns regarding the effectiveness of the scheme
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NewsStella Artois to sponsor Wimbledon tennis for fourth year
Wimbledon-themed packaging will roll out across bottled and canned multipack Stella SKUs…
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NewsNescafé Azera teams up with art students for limited-edition tins
The nine packs mark the brand’s third collaboration with the University for the Creative Arts
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Comment & OpinionGreater clarity as to what craft beer is can only be helpful
The US Brewers Association has launched a new seal of authenticity for craft brewers. Time for the UK to follow suit
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NewsMcVitie's donates 5p from Morrisons biscuit sales to charity
Supplier wants to raise £100,000 for cancer charity CLIC Sargent in the two-week Snack & Give Back campaign…
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NewsRight Guard opens outdoor gym made from recycled aerosol cans
The public facility at Queen Elizabeth Olympic Park in London features 113kg of recycled aluminium
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NewsVolvic targets millennials with £3m push for flavoured waters
The Let It Out campaign will run from 17 July until the end of August
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NewsDanone launches sustainable 'One Planet. One Health' push
The new branding hopes to highlight Danone’s ambition to ‘reconnect people with the food they eat’ says the dairy giant
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NewsTrevor Bellis joins Grassroots as sales & marketing manager
Bellis joins Grassroots from his previous role as commercial manager at Janan Meat
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NewsJJ Food Service urges tagging of local takeaways
Voucher for £20 once the service is on offer with JJ Food Service’s in-house website FOODit
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Comment & OpinionTesco takes on social stories in Food Love Stories evolution
Two new ads in the push sees Tesco replace some of its ‘stories behind recipes’ with two social issue-based ads
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NewsKP Nuts back on TV for first time in 24 years
The aim of the campaign is to encourage year-round consumption and open up further snacking occasions
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NewsStowford Press cider to get updated TV ad for summer
The ad is an updated version of the brand’s 2016 spot, which follows the production process of the cider…
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NewsWorld Avocado Organization and Tesco link for marketing push
Campaign will see Tesco take an ‘al fresco’ avocado roadshow around the UK
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NewsRelentless partners with Defected Records for on-pack push
Consumers can download a free track from DJs and artists, with 10 available to collect
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NewsLoSalt launches healthier eating campaign
GP and media commentator Dr Sarah Jarvis has been appointed as brand ambassador
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NewsAstonish looks to boost profile in cleaning with brand revamp
A £2m investment has seen the 44-year-old brand undergo a complete overhaul
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Analysis & FeaturesSainsbury's proves bravest but will its stance win sales?
Consumers are most moved by emotional ads that ‘keep it real’
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Comment & OpinionBoozy lollies should beware of accidentally appealing to kids
You have to be a special kind of psychopath to realistically consider eating more than two of these and going on a bender