All Marketing articles – Page 179
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Comment & OpinionSafeway move another intriguing strategic play by Morrisons
The Safeway brand is better known and more meaningful – to consumers at least – than Buyco’s ‘Independent’
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NewsAsda spoofs Black Friday violence with mannequin challenge
Asda has launched a spoof Black Friday video, sending up the scenes of violence two years ago at one of its stores
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Comment & OpinionIf you're not understood quickly you won't be bought
The process of shopping requires significant cognitive effort from the shopper
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Comment & OpinionBaileys gives in to 2016 with deadbeat festive ad
This year Baileys has dialled down the Charlie and the Chocolat Luxe-style glittery Christmas magic
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Comment & OpinionWhy retailers should think beyond their Christmas ads
As the big retailers launch their Christmas ads, it is easy to get lost in the heartwarming tales
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Comment & OpinionBuilding affinity by making it personal
Many household brands now employ personalisation as a long-term engagement tactic as they seek to connect with consumers
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NewsBaileys launches £3.6m Don't Mind If I... festive ad push
The limited edition 50cl Chocolat Luxe variant will be added to the drink’s range permanently
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NewsBordeaux Wine Council Christmas campaign plays up 'diversity'
Push aims to capture the attention of younger shoppers
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NewsHeinz Beanz Can Song ad banned on health & safety grounds
Clip featured behaviour that could be dangerous to emulate, ASA rules
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Comment & OpinionThe Black Friday opportunity for fmcg
Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture
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NewsPrinces launches Come Home drive for canned meat products
Push offers £3,000 for best recipe using the brand’s corned beef, ham and or hot dogs
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NewsDove tackles body image anxiety in new campaign
The Unilever brand has called on businesses to take its Be Real Body Image Pledge
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NewsMrs Claus at M&S the most talked-about supermarket Christmas ad
The M&S ad racked up 40,000 mentions on social media in five days, with Sainsbury’s close behind with its Greatest Gift ad
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NewsPaul O'Grady smells out Febreze's Twelve Stinks of Christmas
A video featuring O’Grady and The London Community Gospel Choir forms part of a new P&G social media campaign
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Analysis & FeaturesChristmas advertising campaigns review part two
In part two of our Christmas ad review, our experts get to grips with trampolines, turkey farms and Mrs Claus
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Comment & OpinionLego's move is a good foundation for change
The brand’s withdrawal of advertising from the Daily Mail sets an example for other well-known brands to follow
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NewsBlossom Hill Fruit Bloom overhauled to take on Echo Falls
Treasury Wine Estates has given Blossom Hill Fruit Bloom a ‘complete’ overhaul
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Comment & OpinionMessy mum makes saucy Lyle's Golden Syrup ad worth it
Lyle’s Golden Syrup hasn’t had a TV ad for 25 years
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NewsLidl highlights turkey farming standards with Christmas ad
A sceptical shopper pays a visit to a Lidl turkey farm, where she can see how the animals are treated first-hand
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NewsBan children's junk food ads to fight obesity, urge experts
TV advertising of junk food should only be broadcast after 9pm watershed says report penned by 73 experts