All Marketing articles – Page 179
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ProfilesMy food & drink job: Alex Reay, marketing executive, Joe & Seph's
Looking for a role in the food industry? Go for it, says Alex, but make sure you work for a brand with the same values as you
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Comment & OpinionAs the shopper media landscape gets more complex, how can brands get it right?
The number of shopper marketing opportunities has doubled in the past five years alone, says Emma Dean, group client director at Capture
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NewsSodaStream launches ad campaign targeted locally near stores
SodaStream is rolling out its Genesis sparkling water maker in 88 Boots stores
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ProfilesMy food & drink job: Joanne Ingham, marketing executive, Sambazon
Joanne explains why getting a job at an environmentally-concious brand was important to her
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NewsPatisserie Valerie pairs with Yoyo for customer loyalty app
The combined mobile payment and loyalty app will launch in February at 155 outlets
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Analysis & FeaturesTop Campaigns 2018: the ads we loved this year
From Elton John in a rap battle, to superhero cheeses and an orange alpaca, here are 50 of the best fmcg adverts from the past year
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Analysis & FeaturesHas Amazon disrupted advertising too?
How the digital retailer is standing out in an advertising landscape that still relies on TV
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NewsMiranda Hart voices ad in £1.5m Hula Hoops Puft push
Meanwhile, KP Nuts has launched a festive promotional drive with support for Save the Children
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Comment & OpinionWalkers plays up simplicity of bag recycling scheme
The animated ad starts off by showing up some of the neat things that can be made with recycled bags
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NewsDiver Tom Daley to headline British Lion egg campaign
British Lion is gearing up for a £1m marketing campaign, set to debut next year
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NewsLondis launches Christmas campaign offering £500 prize
Shoppers who upload their ‘sElfie’ will get a chance to win the £500 pre-paid Visa card
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NewsIceland introduces 'world's first supermarket ice rink'
Iceland says the ’concept could be rolled out nationwide next year’
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NewsKeith Weed to retire as Unilever marketing chief
Weed is set to depart in April after 35 years with the fmcg giant
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Comment & OpinionCo-op's Christmas ad is reassuringly bland
The Co-op’s festive effort focuses on some buddies discussing the point at which they start ‘feeling Christmassy’
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NewsBritish Frozen Food Federation launches social media promo
The first film features a premium festive roast dinner made entirely from frozen ingredients
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NewsJohn Lewis and Iceland's Christmas ads win social battle
TCC Global found the two retailers made up 91.8% of supermarket brand mentions on social media in November
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NewsIceland's palm oil ad ranked 'most powerful' Xmas 2018 ad
The film was blocked from TV by broadcast approval body Clearcast for breaking a rule in the advertising code against content from political organisations
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NewsLidl launches billboard ads mocking M&S and Waitrose prices
The ads highlight the lower prices in Lidl of products including Christmas pudding and mince pies
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NewsVeganuary launches 2019 campaign with call to MPs to go vegan
The charity estimates 300,000 people will sign up in 2019
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NewsCaptain Birdseye stars in his own calendar
The calendar had been released to celebrate the British public’s ‘overwhelming response’ to the rebooted character, Birds Eye said