All Marketing articles – Page 182
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NewsMusgrave looks to raise profile with new brand identity
Rebrand celebrates launch of the business 140 years ago
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NewsCCEP pushes Coca-Cola Zero Sugar with largest ever sampling
The summer-long activity will see more than five million miniature cans handed out
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NewsGreggs promotes low-cal range with 'salad dressing' couture
Models dress in salad ingredients to celebrate launch of Greggs summer salads
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NewsAmazon trademark applications indicate checkout-free plan for UK
The online retailer filed a trademark for the slogan ‘Every queue is a defect’ on 11 May
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NewsMarket Porter site rebrands to reflect quality of food
The online delivery company will change its name to Heartier next week
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NewsBelton Cheese targets more listings with 'Farm' revamp
Belton has also undergone a packaging refresh, with a new logo and strapline
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NewsTesco urges customers to round up bill for charities
Staff grumble about move to support Little Helps to Healthier Living campaign
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NewsFinding the right balance
Sir, Retailers like Tesco are now acknowledging the pressure suppliers are under due to Brexit
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Comment & OpinionThe changing nature of brand trust
In today’s querulous, noisy world, ‘do we have enough trust with customers?’ is a fundamental question for brands
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Comment & OpinionCaptain Morgan and pals don’t let rank spoil the fun
Basically, it’s a lot of people in a bar saying the word ‘captain’
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Comment & OpinionCadbury and Nestlé’s chocolate court battle: give us a break
Stefano Agostini, Nestlé’s new CEO of UK & Ireland, will have enough priorities on his plate when he takes over in July, so trying to trademark the shape of its Kit Kat shouldn’t be one of them
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NewsRichmond sausages get brand new packs and ad in £5m push
Redesigned packs will start rolling out at the beginning of June
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NewsRed Stripe launches This Feeling TV digital music show
The first episode has so far racked up more than 23,000 views on YouTube…
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NewsTrivento enlists Neil Rankin for barbecue wine campaign
The push will focus on wine’s compatibility with barbecue food and offer customers the chance to win ‘The Ultimate BBQ Party Kit’
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NewsAbsolut Vodka teams up with Tabasco for brunch neck tags
The on-pack promotion was designed to increase standout on increasingly crowded shelves, said head of customer marketing Lucy Bearman
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NewsNisa names delivery lorry after Peterborough boy James Dawson
Nisa has now decided to launch a campaign to name its fleet after members of the community
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NewsVita Coco ‘reaches for the beach’ with biggest UK media push
The multimillion-pound spend will run for four months, with a focus on London, Birmingham, Manchester and Edinburgh
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NewsEagle Eye secures three-year John Lewis contract
Shares in the grocery tech firm jumped almost 10% this morning on back on the John Lewis contact win.
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NewsM&S adds travel-based food ad to 'Spend it Well' campaign
Ad is part of an integrated approach across retailer’s food and non-food divisions
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NewsTargeted ads threaten junk food ad restrictions, says CAP
New CAP guidance will also cover targeted advertising being used by alcohol and gambling companies