All Marketing articles – Page 178
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Comment & OpinionLucozade Zero is the Love Island hero
Lucozade Zero is getting in on the hot and steamy action
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NewsBlack Tower is official wine of Isle of Wight festival
The move was “reflective of our drive to recruit a younger, more urbane community”, said Alexander Rittlinger, MD of Black Tower owner Reh Kendermann
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NewsNew look for Ginsters’ savoury pastries range
The redesign ‘plays to the brand’s Cornish heritage’
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NewsSainsbury's rapped for 'misleading' Häagen-Dazs deal
The ice-cream was reduced from £4 to £3 for a deal every 21 days for a long period
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Comment & OpinionHow fmcg brands can market to the new masculinity
What it means to be a man is changing. Brands need to take note and adapt, says Ben Lambert of PB Creative
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NewsAldi adds 'We Love Milk' nutritional labels to Cowbelle lines
The new ‘We Love Milk’ label promotes the discounter’s Cowbelle brand as a source of protein, vitamins and minerals
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Comment & OpinionStowford Press duo have fun exploring brand’s homeland
Comedian Ellie Taylor and adventurer Alastair Humphreys make a fine comic duo
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NewsFDF boss says plans for 'junk food' promotions ban is 'government at its worst'
Delivering the Campden BRI Day lecture, Ian Wright said he’d been ‘shocked’ at ministers’ disregard for consumer choice
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Comment & OpinionFmcg packaging design must get fit for e-commerce
When innovating around design, fmcg products must from the outset consider a buying journey that extends well beyond the shelf, says Fiona Florence of JDO UK
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Comment & OpinionBrands must get their World Cup marketing timing right
Fans are most excited before and during games, says Oath’s Stuart Flint
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NewsHeinz weighs up new name for Salad Cream in brand overhaul
The change would better reflect how the product is used, with only 14% of consumers eating it with salad
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NewsLucozade Zero partners with Love Island in £6m push
The sugar-free soft drink will continue to partner the reality show throughout its eight-week run
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NewsAlesha Dixon signs up as Groovy Food's brand ambassador
The singer and TV presenter will produce recipes and tips on food, beauty & wellbeing in print, digital & social media
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NewsPoundland targets Boots in price-based poster campaign
All 800 of the variety discounter’s stores are from this week to feature window posters showing the “massive price differentials”
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Comment & OpinionGDPR has helped, but there's work to be done on data
GDPR legislation does indeed open up opportunities for brands to strengthen their data relationships with shoppers
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Comment & OpinionLessons for brands from Hotel Chocolat's 'slabgate' spat with Waitrose
Hotel Chocolat has played a deft hand, says John Noble of British Brands Group, but its bold approach won’t work for everyone
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NewsGreggs goes undercover to showcase summer menu at foodie festival
The high street chain rubbed shoulders with Michelin-starred chefs and TV personalities under the guise of Gregory & Gregory
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Comment & OpinionAd of the week: Hovis makes case for 'always good' bread
“It’s just bread.” The new Hovis ad plays on the supposed ubiquity of the loaf
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NewsHotel Chocolat claims win over Waitrose 'copycat' bars
Waitrose has agreed to stop manufacturing its similar looking bars, according to Hotel Chocolat
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NewsCostcutter launches 'Bringing Summer Home' campaign
As well as food and drink deals, shoppers will have the chance to win a £10k luxury holiday