All Marketing articles – Page 174
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NewsMorrisons employees singalong with Elvis in Price Crunch TV ad
The ad features staff and customers joining in with Elvis Presley’s song, Way Down
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NewsSainsbury's launches 'living well' marketing initiative
The supermarket has commissioned research to determine which factors are most important to the nation’s wellbeing
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NewsMichael Poyser joins Ecrebo as chief analytics officer
Ecrebo provides PoS offers to companies including M&S and Waitrose
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NewsNisa names trucks after a schoolgirl and a lorry superfan
Eleven-year-old Brooke McKenna and lorry enthusiast Mark Usher are the latest winners of the symbol group’s competition
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Comment & OpinionSainsbury’s Snapchat venture is a smart way to target younger shoppers
Remember the days when Snapchat was dismissed as an app for illicit affairs?
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NewsHeinz makes its can the star in £4m TV soup push
The new 20-second clip replaces last year’s Love Soup commercial
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NewsPiccolo to donate 100,000 baby meals to families in need
The One to One initiative will see one babyfood pouch donated for each one sold, costing the startup c£250,000
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NewsJim Shearer made Molson Coors marketing & consumer excellence director
Shearer takes over the role from Martin Coyle, who has been made chief marketing & craft officer for the company’s Canadian business
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Analysis & FeaturesSeize the Cheese: a marketing campaign for Britain's best cheeses
The Grocer challenged creative agency Haygarth to come up with a campaign for artisan British cheesemaking
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NewsWalkers kicks off Movie Nights streaming promotion
The push will run for the rest of 2017 on sharing bags across the brand’s core range, Bugles and Mix Ups
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NewsRecipe box companies Gousto and HelloFresh target family market
Gousto has unveiled a rebrand and ad campaign; HelloFresh has relaunched its family boxes
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NewsVegan campaigners Viva! launch 'ditch dairy' bus ad campaign
The campaign, carries two separate ads outlining ‘shocking facts’ about the dairy industry
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NewsCo-op launches autumn TV push based on British fresh food
The campaign, ‘Make buying British more affordable’, will seek to capitalise on its commitment to 100% fresh British meat
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NewsBranston marks 95th anniversary with pickle cocktail
The Pickle Me Cheesy is available at the eight London Cocktail Club bars
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Analysis & FeaturesNew York Bakery Co readies biggest-ever TV ad push
‘The Woman Who Runs New York’ will make its small screen debut on 18 September
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NewsMarmite kicks off £3m ‘Gene Project’ campaign
A limited edition pack will direct consumers to the TasteFace facial recognition app
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NewsCo-op set to kick-off sponsorship of Parkrun
The Co-op has announced a major deal to boost its health credentials by becoming the sponsor of Parkrun
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NewsTyrrells makes TV ad debut with ‘absurd’ £2.5m crisp push
The brand is attempting to address a dramatic value sales slump across its portfolio of premium bagged snacks
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NewsPernod Ricard pulls Equal Love TV ad after Clearcast warning
The ad, Equal Love, featured numerous couples of different gender mixes ‘passing on’ a kiss
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NewsCasillero del Diablo readies biggest Halloween campaign yet
It will roll out a raft of in-store promotional and support materials in anticipation of the day