All Marketing articles – Page 176
-
NewsJulien Macdonald reinvents McDonald's packaging
The new-look luxe burger box will have crystal-style detailing and bespoke digital print as well as the Golden Arches
-
NewsWalkers to air first TV ad for Choose Me or Lose Me
Making its debut on 28 August, the Gary Lineker ad features a woman shopper unsure about which flavour to choose
-
NewsLily’s Kitchen readies ‘It’s Not Loopy’ above the line push
The brand’s first ATL campaign will be backed by a £1.5m investment
-
NewsBirds Eye frozen chicken back in growth following investment
Growth in sales follows £71m investment earlier this year…
-
Comment & OpinionSupermarkets would be crazy to even think about surge pricing
Reports about Uber-style surge pricing make for interesting Big Brother-style headlines, but the reality is way off
-
NewsDolmio unveils no added sugar sauce range in smaller jar
The lineup will be supported by the first ad in 12 years not to feature the brand’s puppets
-
NewsElectronic shelf edge labelling: supermarkets step up tests
Morrisons is testing two different forms of electronic shelf labels
-
NewsPernod Ricard unveils Christmas campaigns for premium spirits
The push will be supported with PoS materials available from November onwards
-
Comment & OpinionCravendale maintains quirky streak with moonicow hunt
Cravendale has a history of memorable, quirky adverts – and now it’s delivered another
-
NewsBio-tiful Dairy ad banned over 'better digestion' claims
ASA said health claims in ad were not permitted under EU rules unless accompanied by ‘specific authorised health claim’
-
NewsCarlsberg to host 'Danish Quarters' at UK music festivals
The brewer is pushing to ”connect with millennial drinkers”
-
Analysis & FeaturesA powerhouse retailer for the new Battersea
Far from only the basics, Raj Bathia’s Battersea General Store stocks exotic specialities from all over the world
-
NewsCarling launches push with Premier League and Sky Sports
The Premier League and Carling went “hand in hand” said Carling brand director Jim Shearer
-
NewsJTI supply problems hit tobacco wholesale
Tobacco giant Japan Tobacco International has run into supply issues resulting in serious availability issues for UK customers
-
NewsPladis invests £1.3m in 'Merry Biscuits' Christmas campaign
The push will include an on-pack promotion and an immersive in-store experience for shopper
-
NewsBear Alphabites partners with Puffin Books for reading push
Bear and Puffin’s Big Book Club has an online hub of content and activities, including a Book of the Month
-
Comment & OpinionComing together to protect consumer privacy
As methods of data collection for marketing uses become more sophisticated, the industry must ensure proper protections
-
NewsIceland in new deal with video parenting site ChannelMum.com
The latest phase of Iceland’s Power of Frozen campaign will comprise 54 vlogger-created videos
-
Comment & OpinionAmbient grocery needs a fresh approach to in-store marketing
Rice & noodles brands are the latest to be engaged in a vicious cat & mouse game with own label. Here’s how they can fight back and reclaim the aisles …
-
NewsHeineken avoids rap from ASA over cricket ad
The watchdog ruled a TV ad for Foster’s did not irresponsibly portray alcohol consumption….