All Marketing articles – Page 171
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Comment & OpinionProngles looks to hog global snacks market
Prongles now has an official website – and it’s a master-satire of aggressive 1990s-style marketing
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Comment & OpinionCadbury moppet pulls at the heartstrings
Christmas is over but Cadbury is upholding the festive tactic of tugging at the heartstrings
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NewsHäagen-Dazs signs tennis star Grigor Dimitrov as ambassador
The ATP Finals winner, currently ranked third in the world, has signed a two-year deal with Häagen-Dazs
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NewsMalcolm the Cat returns in Young's 'biggest-ever' ad
£5m push will focus on Gastro range, and a six-month sponsorship of UKTV Drama, using the tagline ‘captivating moments’
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NewsSpoof dairy marketing campaign given 'scrumptious' revamp
The campaign had been well received so far, said Dairy UK CEO Judith Bryans, with 1.1 million views of its spoof recruitment ad
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NewsAsahi to bring Super Dry lager brewing back in-house
The 5.2% beer was previously contract brewed by Shepherd Neame in Britain
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NewsCoca-Cola to air ‘First Taste’ ad for Zero Sugar variant
The advert stars the elderly character Mr Hadley, who first appeared 12 years ago in an ad for original Coke
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NewsCadbury goes ‘back to its roots’ with £12m campaign
New positioning is focused on the company’s history as “a family brand founded on generous principles”
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NewsCathedral City back on TV screens with ITV quiz sponsorship
£15m deal will see cheese brand sponsor new show Britain’s Brightest Family for the next 15 weeks
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NewsPetits Filous unveils Play Free marketing campaign
£3m push will run from 13 January to end of February, and will feature TV, VOD and Facebook ads
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NewsOrganic Trade Board secures £1.7m for Feed Your Happy push
Agreement will underwrite OTB to access additional EU funding
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NewsKikkoman prepares for Chinese New Year with new TV push
The commercial will showcase the product’s versatility as a seasoning and dipping sauce
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NewsTropicana revamps Essentials juice range
The relaunch comes after the brand saw a near-£23m loss in value sales
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NewsAsda Halloween ad did not breach schedule rules says ASA
The Advertising Standards Authority received 62 complaints over the commercial, described by some as “distressing”
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Comment & OpinionHairy messenger helps Bear deliver health message
As Adland tells us to look after our health, kids’ snack brand Bear is reminding us to think of the children
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NewsSnacking brand Graze introduces four new grocery ranges
The quartet comprises Superfood Bites, Mini Protein Balls, Superfood Mix and Energiser Mix – a total of 15 SKUs
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NewsMondelez kicks off £5.3m ad campaign for Philadelphia
Campaign celebrates the ’uplifting’ mealtime moments that can be created and savoured in everyday life
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NewsCaptain Birds Eye gets younger, more rugged look in new ad push
A “distinguished” new-look captain complete with salt and pepper flecked beard will hit screens tonight
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NewsFentimans guns for growth with pack refresh and new CEO
The revamp, the brand’s biggest in 23 years, stresses the drinks’ ‘botanical’ credentials
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NewsMults back Dry January with ‘healthier choices’ initiatives
Tesco has slashed 20% off the price of no and low-alcohol brands, and Asda has teamed up with Drinkaware to offer advice