All Marketing articles – Page 171
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NewsMusclefood rebrands in push to mainstream customers
Musclefood hopes to address ‘masculine, gym types’ image
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NewsArtist Kate Boxer reimagines Berry Bros & Rudd claret label
Seven thousand bottles of the 13.5% abv wine have rolled out with a new design by the artist
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NewsKevin McNair made marketing director at KP Snacks
McNair is currently GB marketing director at Britvic, which he joined after 19 years with Unilever
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NewsAunt Bessie’s unveils £5m ‘Bring Out the Bessie in You’ push
The frozen brand has dropped its Margaret and Mabel characters after nine years
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NewsBain's whisky gets 'enriched' new look
Bain’s was named the world’s best grain whisky at the World Whiskies Awards earlier this year
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NewsThe Co-op relaunches in-store radio with regional focus
New digital format replaces one size fits all satellite service
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Comment & OpinionMüller models help Nicole explain Quark Yogurt concept
Müller has sent its top ambassadoll Nicole Scherzinger to the ‘secret Alpine village’ it says inspired its new Quark Yogurt
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NewsThe Famous Grouse unveils fresh festive TV ad
It features the brand’s eponymous game bird riding a snake
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Comment & OpinionPhilip Morris’ anti-smoking ads must go global to mean anything
PMI’s efforts have not been well received by health campaigners, who have accused the tobacco giant of hypocrisy
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Comment & OpinionHow to get your food product flying off those supermarket shelves
Shoppers rarely give their full attention to the shelves, but there are ways to earn it, says research consultant Tessa Stuart
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NewsPhilip Morris spends £2m encouraging smokers to quit
Health campaigners accused the tobacco giant of hypocrisy
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NewsMeal replacement brand Huel expands into China
The direct-to-consumer business is selling through dedicated website Huel.cn, and in partnership with JD.com
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Comment & OpinionMads Mikkelsen relaxes into Carlsberg Unfiltered role
Carlsberg’s charmingly creepy brand ambassador Mads Mikkelsen is back
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NewsCo-op kicks-off Halloween campaign with footie ad
The new ad features young footballers from Bookham Colts Football Club
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Comment & OpinionHow fmcg brands can use Snapchat to reach young people
Snapchat is certainly worth considering for brands that want to connect with young people, says Sarah Cantillon, Managing Partner at Movement
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Comment & OpinionWarburtons gets ghostly for Halloween
The ‘ghostly’ packaging will be available until early November
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NewsCathedral City revamps kids range with Nickelodeon deal
The Dairy Crest brand will showcase Paw Parol, Spongebob Squarepants and Teenage Mutant Ninja Turtles
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Comment & OpinionUnsubtle Stella Artois serves up some Joie de Bière
Joie de Bière! Stella Artois is back with a witty new slogan
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Comment & OpinionYour holiday season data must be harnessed quickly to influence sales
Technology and data handling can be make or break in the holiday season, says Channie Mize of Persicope by McKinsey