All Marketing articles – Page 169
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NewsCoca-Cola to air ‘First Taste’ ad for Zero Sugar variant
The advert stars the elderly character Mr Hadley, who first appeared 12 years ago in an ad for original Coke
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NewsCadbury goes ‘back to its roots’ with £12m campaign
New positioning is focused on the company’s history as “a family brand founded on generous principles”
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NewsCathedral City back on TV screens with ITV quiz sponsorship
£15m deal will see cheese brand sponsor new show Britain’s Brightest Family for the next 15 weeks
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NewsPetits Filous unveils Play Free marketing campaign
£3m push will run from 13 January to end of February, and will feature TV, VOD and Facebook ads
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NewsOrganic Trade Board secures £1.7m for Feed Your Happy push
Agreement will underwrite OTB to access additional EU funding
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NewsKikkoman prepares for Chinese New Year with new TV push
The commercial will showcase the product’s versatility as a seasoning and dipping sauce
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NewsTropicana revamps Essentials juice range
The relaunch comes after the brand saw a near-£23m loss in value sales
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NewsAsda Halloween ad did not breach schedule rules says ASA
The Advertising Standards Authority received 62 complaints over the commercial, described by some as “distressing”
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Comment & OpinionHairy messenger helps Bear deliver health message
As Adland tells us to look after our health, kids’ snack brand Bear is reminding us to think of the children
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NewsSnacking brand Graze introduces four new grocery ranges
The quartet comprises Superfood Bites, Mini Protein Balls, Superfood Mix and Energiser Mix – a total of 15 SKUs
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NewsMondelez kicks off £5.3m ad campaign for Philadelphia
Campaign celebrates the ’uplifting’ mealtime moments that can be created and savoured in everyday life
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NewsCaptain Birds Eye gets younger, more rugged look in new ad push
A “distinguished” new-look captain complete with salt and pepper flecked beard will hit screens tonight
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NewsFentimans guns for growth with pack refresh and new CEO
The revamp, the brand’s biggest in 23 years, stresses the drinks’ ‘botanical’ credentials
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NewsMults back Dry January with ‘healthier choices’ initiatives
Tesco has slashed 20% off the price of no and low-alcohol brands, and Asda has teamed up with Drinkaware to offer advice
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NewsASH dismisses Philip Morris newspaper ads as 'a PR stunt'
The ads set out its new year’s resolution as ‘trying to give up cigarettes’
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NewsHula Hoops Puft adds chilli SKU ahead of £1.5m push
The campaign will position the crisps as ‘a perfect guilt-free snack for the start of the year’
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Comment & OpinionKnow the rules of category success - and stick to them
As an industry, we like to talk and think about the next big thing…
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NewsQuorn unveils £14m year-long push and NPD quartet
The campaign is the largest-ever annual investment by a brand in the UK meat-free category, Quorn claims
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Comment & OpinionFestivities a distant memory as Activia sets the bar high
Adland’s screens have been clogged with tinsel and ‘indulgent’ food since September
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NewsKids’ snacks brand Bear makes mainstream TV debut
The £3m push will kick off tomorrow (4 January) across major terrestrial and satellite broadcasters