All Marketing articles – Page 169
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Comment & OpinionSex, death & periods: why brands should ditch taboos and be bold
Feminine hygiene brands avoiding words like ‘blood’ and ‘period’ just won’t cut it with today’s consumers, says Bee Pahnke, head of voice at Dragon Rouge
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NewsLidl overstated price advantage over Morrisons, rules ASA
Morrisons complained that the Lidl ad did not reflect its promotional price
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NewsFlorette launches sweeter crispy salad, backed by rap battle ad push
The launch will be supported by a £3m ad campaign featuring a rap battle between Sweet Crispy and Florette’s classic Crispy variant
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NewsIceland launches website promoting sustainability credentials
The new site says the frozen food retailer is ‘taking on the world’s biggest environmental and social challenges’
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Comment & OpinionAperol gets graphic with 100th anniversary antics
Orange Chronicles is a graphic novel ‘comprised of seven comic-strip style stories’
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Comment & OpinionAffable Jeff Bridges helps Amstel build togetherness message
Amstel’s new ad feels a bit like it was conceived during a brainstorming session at which lots of its beer was consumed
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NewsAlbert Bartlett partners with Disney for potato promotion
The on pack promotion is designed to boost potato consumption among children
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ProfilesMy food & drink job: Mimi Proudlock, marketing manager, Press London
Mimi loves helping people adopt healthier lifestyles through her work at drinks brand Press
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NewsPropercorn cement mixer embarks on promotional tour
The pink vehicle began its journey today (30 April) in London
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NewsTetley kicks off first push for Cold Infusions range
A £1.3m investment will be accompanied by a new variant and extra formats
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Analysis & FeaturesHow to get your brand in front of buyers
Brands need to be creative to grab time-poor buyers’ attention – or get lost in the background
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NewsHeineken enlists Jeff Bridges for £7m Amstel ad campaign
It features the Big Lebowski actor “literally becoming a human bridge”
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NewsSainsbury's marks 150th anniversary with immersive exhibition
Sainsbury’s said guests would be able to touch and taste their way through its history
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Comment & OpinionCarlsberg faces the trolls as part of commitment to change
For a brewer as big as Carlsberg to completely overhaul its core lager is no small undertaking
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Comment & OpinionPepsi sky advertising trial brought back down to earth
Russian startup StartRocket has developed a way to launch ‘orbital billboards’ into the atmosphere
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ProfilesMy food & drink job: Jack Taylor, trade marketing executive, Boost Drinks
A university project developing products for Greggs gave Jack the food and drink bug
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NewsPig sector complains to ASA over Amazon advert
The National Pig Association said Amazon’s Echo Dot cinema ad encouraged the illegal act of ’swill feeding’, which could spread disease
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NewsWarburtons unveils bagels range to be advertised by Robert De Niro
The two variants of New York-style bagel are made in the traditional manner
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NewsCadbury enlists Kim Wilde and Jason Donovan for Darkmilk ads
The comical clips made their small screen debut on Saturday (20 April)
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Comment & OpinionIt's a laugh, but Brad and Dan bring nothing new for Foster's
Foster’s dropped Brad and Dan in 2015, claiming its drinkers had moved away from their ‘lean-back’ approach