All Marketing articles – Page 165
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NewsMeat box delivery firm Field & Flower joins Treasure Truck
The Treasure Truck, launched in the UK last December, is described by Amazon as a “unique and fun-filled way” to shop for new or trending local items
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NewsMr Kipling unveils £2m TV push and new look
Revamped packaging features new photography, a “more intuitive” colour pallet and a return to the brand’s original logo
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Comment & OpinionPepsiCo shows how to restore brand belief with Drinkfinity
Soft drinks brands are having to work harder than ever to stay connected with today’s consumer, says Richard Taylor of Brandon
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Comment & OpinionIndustry and campaigners reach a crossroads over food labelling
Campaigners want meat and dairy labelling that could carry wording on methods of production similar to what is found on packs of eggs
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Comment & OpinionLucozade links with Lara Croft for a trip to the movies
The energy drink brand and the Tomb Raider franchise are reunited after nearly 20 years
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NewsASA rules Lidl must signpost web information more clearly
Asda challenged whether Lidl had met an advertising code requirement for comparisons with identifiable competitors
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NewsWalkers marks 70 years with flavours from six decades
The limited-edition crisps reflect popular recipes of past decades, from the 1950s to the 2000s
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Comment & OpinionCan brands and online giants defeat ‘fake news’ together?
Suppliers need the influence of online and social media giants as much as those giants need the spending power of suppliers
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NewsLucozade Sport kicks off £3.5m FitWater push
The cross-channel campaign includes outdoor ads ‘to appeal to the growing demand for functional drinks’
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Analysis & FeaturesThe top 50 independents: How to be king of your own castle
It’s a brutal market out there in which to be an independent. So who would want to do it? What does it take?
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NewsMcVitie’s swaps Sweeet animals for £10m animated push
Called Sweeter Together, the new drive will make its debut at 7.50am today (9 March) during ITV’s Good Morning Britain
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Comment & OpinionAsda's kids are all set for Mother's Day
You could do worse than to follow the example of the kids in Asda’s special ad
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NewsHFSS food ads mean teens eating 18,000 extra calories a year
Exposure to junk food ads can lead to youngsters eating almost 340 extra calories per week, says Cancer Research UK
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NewsFox's marks 100th year with new mint
Fox’s Glacier Spearmints promises “a milder, sweeter flavour profile”
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NewsSainsbury's forced to change Fairly Traded tea online display
Watchdog’s ruling follows a complaint by Labour MP Stella Creasy that consumers could be duped into thinking the Sainsbury’s own-brand tea was certified by Fairtrade
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NewsMaxxium rebrands as Edrington-Beam Suntory
The business is a JV between Scottish booze maker Edrington and US-based Beam Suntory…
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NewsYealands winery launches ‘sustainability in action’ promotion
Four winners will be flown to New Zealand to “witness up close the variety of ways in which Yealands is at the cutting edge of sustainable wine production”
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Analysis & FeaturesHow will a fistful of Dollar shake up the razor market?
Dollar Shave Club, now part of the Unilever stable, has landed in the UK. What sort of a battle does Gillette face?
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NewsGreene King targets younger drinkers with 'richer life' push
Ads featuring the brand’s fox mascot, Henry, hitchhiking to Scotland in search of “a richer life”, will air from 10 March on TV, online and social media
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NewsConfectionery giants seek portion control ideas from shoppers
Mondelez, Ferrero and Mars Wrigley plan to crowdsource comments for their Be Treatwise initiative