All Marketing articles – Page 165
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NewsAsahi UK mounts massive marketing push for relaunched Super Dry
More than 600 ads will roll out across London, with a string of brand partnerships over the summer
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Comment & OpinionLynx's modern lads go for Gold to impress the ladies
Lynx has put some effort into moving on from its long-running laddy ‘Lynx Effect’ days
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NewsCosta and Co-op in landmark Coronation Street deal with ITV
The move has been dubbed ’the biggest product placement partnership on British TV’
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NewsCamden Town Brewery kicks off 'passionate' Hello Hells push
Camden had “noticed a real lack of passion for lager” when speaking to consumers, said the brewery’s founder Jasper Cuppaidge
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NewsMaltesers puts women centre stage in pair of ads
The two comical clipss are based on conversations with a diverse range of women about their experiences
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Comment & OpinionIs M&S being prepared to be broken in two?
Patrick Bousquet-Chavanne masterminded some great campaigns, including the Mrs Santa and Paddington Bear Christmas ads
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NewsYellow Tail wine gets £2m 'Cut to the taste' campaign
It comes as sales of Yellow Tail are on the up, growing by a cool £20m this year
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NewsLucozade readies £10m 'Energy Beats Everything' ad campaign
The campaign will offer “a humorous spin on the well-known David and Goliath tale”
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NewsBig-name spirits brands turn their backs on Twitter
Although their accounts remain online, many big booze players have not tweeted in over a year
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Comment & OpinionFood labelling: doing what it says on the tin
I have been drawn to food labelling issues over the last few weeks due to a number of unconnected events
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NewsM&S marketing boss Patrick Bousquet-Chavanne tweets resignation
He is the latest casualty of M&S senior management cull that has seen head of food Andy Adcock, head of stores and online Laura Wade-Gery and head of womenswear Belinda Earl booted out
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Comment & OpinionKettle Chips keeps it real in ingredient-focused campaign
The new ad celebrates ‘real’, tangible pleasures. It’s a hipster’s dream
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NewsPret a Manger rebuked by ASA over 'natural' ingredients ads
Pret a Manger rebuked by ASA over ‘natural’ ingredients ads
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NewsTenzing drink marks first ad campaign with new look
The low-calorie, low-sugar brand has been given a new look “bringing to life the story” of Tenzing
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Analysis & FeaturesSainsbury's' Nectar revamp reflects 'membership economy'
Nectar could soon be more personalised, with members earning points on self-selected items
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NewsActiph water to sponsor London & Edinburgh MoonWalks
The new alkaline ionised water brand will supply 80,000 bottles to walkers and volunteers at the events…
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NewsDeliveroo's Editions 'help restaurants launch new brands'
Deliveroo’s Editions delivery-only kitchens help restaurants launch new ‘virtual brands’ and menus…
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Comment & OpinionPoundland turns to Russia for Unicorn Poo advice
The letter concerns the retailer’s actual ‘Unicorn Poo With Glitter’ product
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Comment & OpinionSainsbury's Nectar trial: saying thank you in a meaningful way
When Sky announced Sky VIP, its loyalty programme, in 2017 I felt ripples of admiration among loyalty professionals
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Comment & OpinionWalkers' old bags shine in thank you ad
Walkers has unveiled an unusually sincere advert with the express purpose of saying ‘thank you’ to the Great British public