All Marketing articles – Page 165
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Comment & OpinionConfectionery brands need to get creative with advertising
Frankly, the ASA guidelines were always going to give confectionery brand managers a headache
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NewsCarlsberg eyes major rebrand and raft of packaging innovation
It is understood a significant reimagining of the lager brand is set for early 2019
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Comment & OpinionSunbites lets the light in... and hides it under a bushel
“Everything is wonderful/everything is great”, some unbearably anodyne music tells us
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Comment & OpinionWorld Cup fever is delivering the summer the grocery industry has always dreamed of
Nothing compares to football in terms of engaging the population and getting us together to drink beer and eat copious amounts of not so healthy snacks
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NewsPetits Filous works with Amazon for Play Free push
Consumers will receive “play-promoting instructions” alongside their Amazon Pantry order, designed to encourage children to rediscover the cardboard box as a plaything
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NewsBudweiser promises free beer if England win World Cup
The brewing giant said beer production had been increased at its UK facilities in anticipation of an English win
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NewsNisa backs England World Cup bid with vehicle rebranding
England take on Croatia in the World Cup semi-final this evening
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NewsHighland Spring and McCain censured over on-pack competitions
The ‘instant win’ promotions were misleading about the likelihood of a win, ruled the ASA
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Comment & OpinionWhat's in a name? Define who you are - and who you are not
Calling your business by the right name is central to its identity, says Camilla Barnard
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Analysis & FeaturesFive celebrity-spun functional ingredient trends
A celebrity stamp of approval hasn’t lost its shine in 2018
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Comment & OpinionJessica Knappett helps Bulmers establish right-on cred
Ellie Taylor has starred for Stowford Press; now another cider brand has signed up a funny woman to front its campaign
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NewsCadbury, Chewits and Squashies rapped for under-16s promotions
The decisions are the first since the introduction in July 2017 of rules banning ads for HFSS products
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NewsCrespo revamp aims to revive ‘dull’ ambient olives fixture
Crespo’s new look highlights the products’ Mediterranean provenance, while marketing will tap the health trend
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NewsHolland & Barrett appoints first global marketing chief
Hipperson joins the health food retailer from Bacardi
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NewsHeineken moves to revitalise ailing Bulmers with new recipe and TV campaign
Sales of the brand fell by more than a third this year
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NewsCadbury invites shoppers to create its next Dairy Milk bar
The winning sharing bar will be sold in the mults for at least a year
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NewsMaker's Mark to launch marketing campaign across London
It is its first major UK marketing push in almost a decade
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Comment & OpinionPlanning to use Facebook Messenger's video ads? Be bespoke, not creepy
Getting content and activation timing right is essential, says Matt Lee of Capture
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Comment & OpinionCapri-Sun’s animated pouch satisfies Sally… probably
Capri-Sun has cut the amount of sugar in its pouches, and this ad aims to promote this
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Comment & OpinionBranding must move on from cultural appropriation tropes
Grocer reporter Rachel Graham warns brands tread a fine line between cultural appreciation and appropriation